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Kristine Serrano & Carlos Ruiz Create Best Tequila Herradura Cocktails

What better way to celebrate the fall season, thank with an evening of witnessing a tequila cocktail battle. Tequila Herradura recently sponsored the www.liquor.com and the US Bartenders’ Guild (USBG)‘s 2017 Bartender Legends competition where regional bartenders competed for the top spot and a trip to Mexico for the final competition at Casa Herradura. The event showcased ten regional semi-finalists from the area. Kristine Serrano and Carlos Ruiz’s original tequila cocktail recipes were named the best in New York.

The Bartender Legends competition allows bartenders across the country a chance to showcase their creativity and expertise through uniquely-crafted tequila cocktails. In addition to creating their own version of the original Horseshoe Margarita, participating bartenders were tasked with creating and presenting a twist on a classic cocktail made with Tequila Herradura.

After beating out their competitors at the regional level, Serrano and Ruiz move on to the next round of the competition, where they will compete with winning bartenders from the thirteen other participating markets. As finalists, Serrano and Ruiz won an all-expense paid trip to historic Casa Herradura, the last true tequila-producing hacienda on the planet, where they will compete in the national finale.

“I’m from one of the most diverse places in the world- Queens, New York,” Serrano said. “Growing up in Queens meant embracing the traditions, food, drinks, and spirits of many different people. I feel very privileged to have so much richness and variety of culture in my neighborhood. As a bartender in Queens, I enjoy being a part of a community that takes influence from all over the world.”

Crafted Cocktail by Kristine Serrano


1.5 parts Herradura Silver
.5 part Sotol Por Siempre
.5 part Lime Juice
.5 part Pineapple Gomme Syrup
.25 part Cynar
1 Inch Slice Muddled Green Pepper
Celery Salt/ Pepper Rim
Combine all ingredients in a tin and shake. Garnish with celery salt/pepper rim. Add Pineapple leaves to glass. The celery salt/ pepper rim is 2:1 celery salt to pepper. The pineapple leaves will stick in two ways- you can freeze them to the glass (my preferred method) or you can use a small pick in the back of the leaves.

“My inspiration was to be able to combine my Peruvian heritage and Mexico,” Ruiz said. “The yellow corn commonly found in the United States pales in comparison to the shapes, sizes, and colors of the traditional maize varieties cultivated by the indigenous peoples of Mexico. The ears of corn may range from a couple of inches to a foot long, in colors that include white, red, yellow, blue, purple and black. With that said I wanted to incorporate corn in my cocktail to not only showcase Chicha Morada but also highlight how corn can be so versatile.”

Crafted Cocktail by Carlos Ruiz

2 parts Herradura Reposado
1 part Chicha Morada
0.75 part Lime Juice
0.75 part Chai syrup
1 egg white
Add all ingredients in a cocktail shaker and dry shake first. After, shake with ice and double strain into coupe glass that has been chilled prior. Garnish with cinnamon salt on top.

Using the finest ingredients, including local fruit variants sourced directly from the grounds of the Casa, finalists will have the opportunity to create a truly original Tequila Herradura-inspired cocktail for the chance to win it all. During the trip, bartenders will also experience a VIP distillery tour, receive brand education and training, as well as explore popular and historic Mexico attractions.

Launching Soon: Ultra-Premium Tequila Herradura Luck is Earned Campaign

It feels wonderful to be back and active again after my HP laptop decided it was time to retire and I’m trying my hardest to do all I can with 4 minutes at the library. Getting everyone back up to speed, we’ve had a bit of a whirlwind experience with spirits, one of which was tequila. First up is our celebration of the Tequila Herradura Luck is Earned Campaign, their latest advertising campaign from the global tequila brand, which celebrates the hard working people who channels the brand’s message of ambition, passion and soul. The Tequila Herradura Luck Is Earned event, held at the legendary The Cutting Room, featured a sampling of crafted margaritas by New York Mixologist Jimmy Fransioli (just in time for International Margarita Day), and a live performance by Grammy winning jazz-funk guitarist Eric Krasno.

Photo by Jason Kempin/Getty Images for Tequila Herradura

Photo by Jason Kempin/Getty Images for Tequila Herradura

As Tequila Herradura knows, there is no shortcut to greatness, which is why they the last true Tequila-producing hacienda on the planet, a sentiment highlighted through their new campaign and mirrored in the career of Eric Krasno. The Tequila Herradura Luck Is Earned campaign, which rolls out its first creative in the United States on September 16th in conjunction with Mexican Independence Day. The campaign features real people who emulate the courage of Tequila Herradura by resisting compromise and exceeding standards on the path to greatness. It honors the brand’s iconic horseshoe, demonstrating it isn’t just a symbol of good fortune, but a testament to Tequila Herradura’s commitment to excellence since 1870, when Aurelio Lopez found a horseshoe in his agave fields, and named his tequila “Herradura”, horseshoe in Spanish. It showcases how Tequila Herradura is crafted with a balance of respect for traditional processes with industry-leading innovation at the last true tequila-producing hacienda on the planet, a true piece of Mexico’s cultural fabric.

“We’re excited to launch a global marketing campaign that illustrates Tequila Herradura’s history, heritage and tequila leadership,” said John Tichenor, VP Global Brand Director, Tequila Herradura. “The ‘Luck Is Earned’ campaign not only reinforces the brand’s courageous legacy, but pays tribute to our consumers’ real stories of conviction and eminence.”

One of those talents was the extremely talented Eric Krasno, who enchanted the crowd with his career trajectory and performed an electrifying 30 minute set of jazz-funk music that blew the crowd away.

Photo by Jason Kempin/Getty Images for Tequila Herradura

Whether it’s making tequila (which Tequila Herradura has been doing it for over 145 years), music or art, the Tequila Herradura Luck is Earned Campaign knows that turning one’s all-consuming passion into perfection requires dedication to the craft and determination for excellence. Some of the wonderful margaritas

HERRADURA HORSESHOE MARGARITA


2 Parts Tequila Herradura Silver
1 Parts Fresh Squeezed Lime Juice
0.75 Part Agave Nectar
1 Lime Wedge (Garnish)
Combine all the ingredients in a shaker with ice, shake hard so that some of the ice melts, then strain over fresh ice. Garnish with lime wedge.

 

FRENCH MARGARITA


1.5 oz Tequila Herradura Silver
0.75 oz Chambord Liqueur
0.75 oz Pomegranate Juice
0.5 oz Lime Juice
Raspberries (Garnish)
Shake ingredients with ice and strain into margarita or martini glass. Garnish with raspberries.

 

About Tequila Herradura
Tequila Herradura is an ultra-premium 100% agave tequila crafted by Casa Herradura in Amatitán, Jalisco, the last true Tequila-producing hacienda on the planet and one of Mexico’s most historic and renowned Tequila producers. Since 1870, Casa Herradura has been hand-harvesting and estate bottling 100% agave Tequila using only the most mature blue agave and artisanal methods, such as slow cooking the agave in traditional clay ovens and using natural fermentation. Tequila Herradura is distilled twice and aged to perfection in American white oak barrels. Tequila Herradura Silver, Reposado, Añejo, Ultra and Selección Suprema Extra Añejo are available throughout the U.S., Mexico, and more than 80 other countries around the world. For more information about Tequila Herradura, visit www.herradura.com/ or connect with Tequila Herradura on Facebook, Instagram and Twitter.