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Cheers to Campari and Imbibe Magazine’s Sixth Annual Negroni Week

Hello fellow Campari fans, we had a blast celebrating Campari and Imbibe Magazine’s Sixth Annual Negroni Week. This year’s Negroni Week kick-off party was everything we could have asked for and more. Not only did we indulge in a variety of specialty made Negroni cocktails, we thoroughly enjoyed the surprise pairing session and evening’s entertainment.

For the sixth annual Negroni Week, the Ragtrader was turned into the gateway to a Campari heaven, celebrating Italy’s iconic red Aperitivo and the global charity initiative. The main level of The Ragtrader featured four fun takes on the classic Negroni cocktail from NYC’s top bartenders, as well as servings of Negroni-inspired bites. We enjoyed the following cocktails: the Beyond Tiki Paradise Negroni created by Felicia Chin-Braxton, the Beyond Bitter New-Groni created by Daniel Warrilow, the Beyond Bubbles Thai Basil Sbagliato created by Stacey Swenson, and the I Bleed Negroni created by Anne Louise Marquis.

On the lower level, dubbed Club Negroni, there was an entire bar dedicated to one interactive activity – a Negroni and food pairing featuring three cocktails paired with a savory, sweet, and creamy amuse bouche.

Club Negroni Bar at the Sixth Annual Negroni Week

From left to right, we had Bitter & Brine: Vine-Groni cocktail paired with a Citrus-topped East Coast Oyster; The Sweet & Heat: Roni Negroni cocktail paired with a Cacio e Pepe Arancini Bite; and Petal & Pistachio: Rosy Negroni cocktail paired with a Creamy Pistachio Macaron.

Negroni Cockatils and Food PairingNegroni Cockatils and Food Pairing

The Club Negroni entertainment was wonderfully provided by a hilarious pianist who kept the crowd going with Hip Hop and Rap renditions. You couldn’t ask for better music while sipping on the almost unlimited flow of Negroni Week cocktails.

Pianist at the Sixth Annual Negroni Week

If the festivities we enjoyed at the Negroni Week kick-off party are any indication, the sixth annual Negroni Week is sure to be an amazing one. We are sure this year will raise more money than the $537,439 that was raised last year. Did you partake in the sixth annual Negroni Week festivities?

Cocktails for Charity: Campari and Imbibe’s 6th Year of Negroni Week

You’ve all heard of shopping for a cause, now it’s time to drink for a cause. Once again Campari and Imbibe Magazine returns for the 6th year of Negroni Week. The iconic red Italian Aperitivo will be the key ingredient of the global charity initiative that will take place from June 4th-10th, 2018. Bars, restaurants, and retailers around the world will come together over the classic Negroni cocktail – an iconic mix of equal parts Campari, gin and sweet vermouth – to raise money and awareness for charitable causes.

Starting with just 100 participating bars in 2013, last year’s Negroni Week welcomed the involvement of 7,770 partners in 60 countries to raise a phenomenal $1.5 million for charitable causes since the initiative’s launch. The 6th year of Negroni Week promises even more.

To amplify the program’s charitable roots, Campari will be working in partnership with the USBG National Charity Foundation (USBG Foundation) to host its first-ever Campari Community Service Day. On June 5 in over twenty cities across the U.S., bartenders and Campari employees in their respective cities will gather for activities such as volunteering at local animal shelters, organizing beach cleanups and preparing and delivering meals to local charities, community groups and firehouses, feeding the people who are making a positive impact in their local communities. Tony Abou-Ganim will once again lead the Team Negroni bike rides where bartenders and cycling enthusiasts ride through twelve plus cities, including San Francisco, New York, Washington D.C., and Chicago during Negroni Week to benefit the Helen David Relief Fund.

Along with visiting participating bars and restaurants to buy a Negroni cocktail for charity, you can also buy some distinctive Negroni merchandise to help raise even more money. Negroni Week inspired merchandise includes  Negroni Lightbulb Decanter, Izola’s Red Matte Canvas Flask, official Negroni Week T-Shirts,  Gaz Regan Negroni Finger Stirrer, Reclamation Etchworks Laser-Etched Decanters, etc. A percentage of sales from each item will benefit various charities.

Several national partners have already committed to participating in Negroni Week, including Altamarea Restaurant Group, Hilton Hotels, Freehand Hotels, Caffè Umbria, and Hedley & Bennett. All of Freehand’s hotel locations will allow guests to donate a portion of their room stay to Children of Restaurant Employees (and save 10%) during the month of June by using the code NEGRONIWEEK. Caffè Umbria will be offering a special Negroni-inspired coffee that will be available at caffeumbria.com and at their cafes in Portland, Seattle, and Chicago, with a portion of proceeds benefitting No Kid Hungry. Adding a touch of style to the Negroni Week offerings, Hedley & Bennett has created a limited-edition Negroni Week apron (pictured above), also benefitting No Kid Hungry. The aprons are handmade with herringbone and feature an embroidered Negroni on the top pocket for those who wish to wear their love for the classic cocktail on their heart.

Campari and Imbibe will be celebrating the 6th year of Negroni Week with kickoff events in San Francisco and New York, all benefitting local charities.  Campari will also sponsor the eighth annual Negroni Social in Portland, Oregon on June 3 as well as a wrap event with Dante NYC on June 10 to close out another successful year of charitable giving.

Will you be helping in drinking for a cause by joining in the 6th year of Negroni Week festivities?

 

 

 

 

 

Photos courtesy of Negroni Week