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Jennifer Aniston is Living Proof

Jennifer Aniston is one smart cookie, she knows a great product when she sees one which is why it is no surprise that she is now a co-owner and spokesperson of the groundbreaking hair brand, Living Proof. I love and have covered several of Living Proof‘s hair-loving products, including the recent launch of their Prime Style Extender, and of course Jennifer Aniston is known for her amazing hair, which is why this pairing is a perfect match. In just five short years, Living Proof has found a winning formula – one where beauty meets brilliant science garnering over 34 industry awards for its hair care products.

Under the partnership, Aniston will join an illustrious team organized by Jon Flint, Co-founder and Chairman of Living Proof and Co-founder and General Partner, Polaris Venture Partners. Jennifer will actively help build the Living Proof hair care business using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for Living Proof’s hair products as well as collaboration with our leading stylists and scientists on new hair care product ideas.


“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO, Jill Beraud. “We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business.”

Aniston explains her decision to partner with Living Proof: “What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair care products,” says Aniston. “Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”

Living Proof hair care products can be found nationwide at top salons, Sephora, Ulta, Nordstrom, QVC and at Livingproof.com. Internationally, Living Proof products can be found at Space NK in the United Kingdom and Mecca in Australia and New Zealand.

**Press information provided by Living Proof**

Get The Hottest Oscar Hairstyles At Home!

We finally made it the most glamorous awards show of the year: the Oscars! Just as we expected, we saw some gorgeous gowns and amazing hairstyles. While we can’t help you score a vintage Dior dress, we have great tips to get your hair looking red-carpet ready. Wella Professionals was responsible for some of the best looks of the night, and now their celebrity stylists are sharing their tips on how they created these hot Hollywood hairstyles.

Michael Buckner/Getty Images

Michelle Williams

Michelle’s pixie is very modern and sophisticated chic. The hair has just enough texture to make the look sweet, yet edgy.

To Get The Look: First, start by applying Sebastian Professional Mousse Forte to wet hair, then allow it to air dry. With a small round brush, finish off with a blow dry that gives the hair more height, then use your hands to set the part and bangs. Finish the look with Wella Professionals Stay Essential Finishing Spray to set in place.

Jason Merritt/Getty Images
Penelope Cruz

The actress showed off very old Hollywood glamour, channeling the 1950s Grace Kelly finger waves that perfectly complemented her Armani Privé gown.

To Get The Look: Start with dry hair and use a small amount of Wella Professionals Natural Volume Styling Mousse at the roots. Set hair in steam hot rollers by rolling hair straight back from the head. This will give hair extra texture and curl. Use smaller rollers at the back of the head to create a tighter curl, and then pin hair underneath into a faux bob. Lightly mist with Wella Professionals Dynamic Fix 45 Second Crafting Spray, then back comb and tease at the root. Brush out the finger waves into place and set with Wella Professionals Stay Essential Finishing Spray.

Steve Granitz/Getty Images
Leslie Mann

Stylist Rod Ortega decided to give Leslie a ponytail for a more youthful look that made for a fun contrast to her elegant, sequin-detailed dress. The high ponytail also works well for her face shape, creating a beautiful silhouette.

To Get The Look: Start out by prepping wet hair with Wella Professionals Velvet Amplifier to prime hair for a smooth blowout. Use a small amount of Wella Professionals Mirror Polish Shine Serum on the ends of the hair for added smoothness and shine. Blow out with a round brush at the roots for texture and use a Mason Pearson paddle brush to blow dry from mid-length to the ends. Back comb for extra volume, especially at the roots, and use a flat brush from mid-length to ends again so there is texture, but not curl. Then leave the front and sides of the hair out, pull the rest of the hair into a ponytail near the top of the back of the head. Smooth the hair left out of the ponytail back and wrap around the elastic to hide the band. Spray the style with Wella Professionals Stay Essential Finishing Spray to hold in place while leaving it with lots of natural movement.

John Shearer/Getty Images

Olivia Wilde

Stylist Davy Newkirk and Olivia opted to go for a chic 70’s inspired updo to complement her strapless Gucci gown that she wore to the 2012 Vanity Fair Oscar Party. The roughed up, simplistic yet super chic updo gave her a timeless and effortlessly beautiful look.

To Get The Look: First, apply Wella Professionals Pearl Styler to wet hair and rough dry it, using your hand and a blow dryer. This will give hair extra texture before styling. Next, gather hair at the crown of the head and secure with a bungee cord. You can tease the ends to rough it up a bit more, for added edgy texture. Loosely twisted the hair around the bungee for a loose structure and secure with bobby pins and hair pins. To finish, spray the hair with Wella Professionals Dynamic Fix Hairspray, and rough up the hair with fingers at the root and around the bun, spraying once again with the Dynamic Fix to add sheen and hold the look for the night.

Jason Merritt/Getty Images
Nina DoBrev

Celebrity stylist Riawna Capri gave Nina a youthful looking fishtail ponytail that is easier to create at home than you think.

To Get The Look: First, spray Wella Professionals Ocean Spritz all over and scrunch hair for a nice beachy texture. Loosely gather the hair into a slightly messy ponytail with a center part. Then, begin your fishtail braid. Once done, pull a couple pieces out to create a more distressed look and finish with a shine spray, such as Wella Professionals Shimmer Delight all over for a polished finish.

For the latest on hair trends and styling tips, follow Wella Professionals on Facebook and Twitter! Try on all of these Oscars hairstyles in the Makeover Studio!

Courtesy of DailyMakeover

2012 Oscar Hair Predictions From The Pros

Hollywood’s “Night of Nights” is right around the corner, and while we don’t know who will take home the oh-so-coveted Oscar Awards, we do know that all you beauty junkies out there will be mentally casting your vote for Oscar superlatives – who has the best dress, the best accessories and of course… who has the best hair?

Michelle Williams’ wears color that complements her skin tone.

We spoke with the pros at Wella Professionals, the hair brand who has a very impressive roster of red carpet hair under their belt already from this season, including Madonna, Michelle Williams, Claire Danes, Emma Stone, Zoe Saldana, Emily Blunt and Shailene Woodley, to get the inside scoop on what hair looks will heat up the red carpet this Sunday.

Graceful Sheen
“We will see a peak in fluid textures and warm tones that suggest effortless elegance and healthy, shiny hair that shows a lot of movement and bounce,” states Wella Professionals Color Ambassador Aura Friedman. “Expensive and Luxurious are words you could use to explain this look – maximize this effect by asking your colorist to use Wella Professionals Haircolor to give you a soft shade with warm undertones that will best complement your skin tone.”

Jason Merrit/Getty Images

Aura recommends her A-list clientele use Wella Professionals Brilliance Shampoo and Conditioner, which is designed to seal in color while leaving locks irresistibly smooth to the touch.

“Wella Professionals Velvet Amplifier is a red-carpet favorite,” adds Celebrity Stylist Andy LeCompte, “that smoothes the hair surface so it can better prepare the hair for styling.” Andy also uses Wella Professionals Shimmer Delight Shine Spray on his clientele to create the most sheen and expensive looking finish to any end look.

Angelic Side-Chignons
LeCompte predicts that celebs will lean toward classic styles with a play on texture and symmetry. “There will be a lot of deep side parts and loose ponys, bobs and chignons tied to the side.” This style can be customized to accentuate any gown, face shape or hair accessory. “It also lessens the stuffiness of that prom feeling and adds a more up-to-date, laissez-faire feeling.

The options here are endless, but no matter the look, you can use Wella Professionals products to perfect the end look. Apply 3-5 pumps of Wella Professionals Velvet Amplifier hair primer to create an even surface on each and every hair follicle before drying the hair, creating a foundation for the most luxurious looking end-look. To keep a style looking fresh yet modernly undone, use a light-hold hairspray such as Wella Professionals Stay Essential Finishing Spray to hold the hair while keeping an overall sense of liquid movement.

The red carpet arrivals of the 84th Annual Academy Awards®, will be airing January 26th on NBC. Be sure to join Wella Professionals on Twitter and Facebook LIVE during the red carpet arrivals (between 4pm and 7pm EST), along with their special guest panel of hair pros Aura Friedman, Rick Wellman and Mark Garrison to get tips, tricks and commentary on the hair looks of the evening.

Can’t wait till then? Visit the red carpet tab on Wella’s Facebook page for tips and leave questions for their experts to answer.

Courtesy of Daily Makeover

2012 Golden Globes Hottest Hair Trends

The Golden Globes are nearing, and while some are excited to see which movies and miniseries win, we’re excited to see the celebs, dresses and ‘dos! We talked to Wella Professionals Celebrity Hairstylist Andy LeCompte and Wella Professionals Color Ambassador Aura Friedman about their predictions on what hairstyles will make their way down the red carpet on Sunday night. They’ve had the pleasure of working with Golden Globe stars, including Penelope Cruz, Jennifer Lopez, Fergie, and Megan Fox.

Daily Makeover will host a big giveaway with some of Wella’s amazing styling products that were used to create red carpet hairstyles! To find out the details, “Like” the Wella Professionals USA Facebook page where we’ll announce how and when to enter the contest. Plus, they’ll have LIVE red carpet coverage from top celebrity stylists.

Charlize Theron is likely to sport a look that is understated and chic

Effortless Elegance With A Glossy Finish
“I think we’ll see a peak in fluid textures that suggest effortless elegance, like very healthy and sleek hair that shows a lot of movement. This style will be popular with soft and light tones with a warm glow that emphasizes healthy, shiny hair representative of the Wella Trend Vision look aptly named, Grace,” says LeCompte. Another great example: Charlize Theron’s shiny, sleek blowout with gentle waves.

To get the look, first, apply a good amount of hair primer, like Wella Professionals Velvet Amplifier, to wet hair. This will create an even surface on each hair follicle, improving the evenness of your overall end look. Then, while your hair is still wet, apply a smoothing balm, such as Wella Professionals Flowing Form, to dramatically enhance the manageability and smoothness of your blowout. One you’ve finished blow drying your hair, finish with a spritz of shine spray. Wella Professionals Shimmer Delight helps keep hair healthy and shimmering, despite the heat of a blowout.

Statement-Making Tones And Daring Definition

Courtesy of Wella Professionals

To the contrary, we can also expect to see daring, modern styles made possible by the evolution of high tech hair tools and high pigment color. Wella Professionals Color Ambassador Aura Friedman says, “We can look forward to the soft introduction of this very bold hair color trend at the Golden Globes this year. Inspired by the Trend Vision look, “Roxy,” this is an attention grabbing style where color plays an integral role. We will especially see a shift to cool red tones and bursts of violet, statement-making colors with an edge of sophistication.”

“A perfect color,” says Aura, “should complement the person who’s wearing it…but also suit their personality and lifestyle. It should enhance, but not overpower.” To keep vibrant hues looking their best, Aura suggests to avoid shampooing too much and use a color-safe shampoo and conditioner, like Wella’s Brilliance Line. If your hair is very dull, she also recommends getting a clear gloss to add instant vibrancy and seal the cuticle of your hair for added shine. As for the style, this look does not shy away from shape or definition. Tight curls and gravity-defying shapes can be expected. With such “atypical” styles being created with styling tools, it’s very important to prepare your hair with a heat protectant spray before styling, such as Wella Professionals Thermal Image Heat Protectant Spray. You’ll need to finish the look with a strong-hold hairspray, such as Wella Professionals Stay Firm Finishing Spray.

Chat LIVE with the hair experts during the award show’s red carpet arrivals! “Like” Wella on Facebook to get tips, tricks and commentary from several celebrity stylists on their favorite looks of the night.

For the latest on hair trends and styling tips, follow Wella on Facebook and Twitter!

Courtesy of Daily Makeover