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What’s the Most Popular Valentine’s Day Candy in Every State?

What’s the Most Popular Valentine’s Day Candy in Every State?

With 90% of Americans regularly treating themselves to a sweet, frozen dessert, it’s no wonder we go crazy for candy on Valentine’s Day. Chocolate is the old favorite, but there’s more variety than you might think when it comes to picking the perfect Valentine’s Day candy for your sweetheart.

For a long time, conversation hearts — those sweet candies with phrases like “be mine” and “xoxo” on them — won the battle of the sweets. But this year there’s a new top pick for Valentine’s Day candies. Here’s a breakdown of what’s sure to sell out when people are buying sweet treats for their sweethearts this year.

Which Candy Won Out?

For a long time, SweetHearts conversation hearts dominated the Valentine’s candy market. But they suffered a set back last year when they failed to appear on store shelves. That had a significant and lingering effect on conversation hearts.

In their place, treats like M&M’s are moving up. M&M’s claimed the number one spot in three states this year: Arizona, Kansas and New Jersey. That may be in part due to the drop off in conversation hearts. But M&M’s Cupid’s Mix and Cupid’s Message products also quickly became favorites since hitting the market.

Heart-Shaped Boxes Reigned in 2019 CandyStore.comSource: CandyStore.com

Of course, the old staples are still well represented. Things like heart-shaped boxes of chocolates, Hershey kisses and chocolate roses placed in the top three for several states. Don’t count on these longtime favorites disappearing any time soon. Alongside M&M’s and conversation hearts, gift boxes, chocolate roses, and general chocolates appear as frequent contenders for each state’s favorite Valentine’s candy.

Here’s one you may not have considered: Cupid corn. Often associated with Halloween, candy corn is also making a push during Valentine’s Day. While candy corn, in general, is falling off as a favorite among consumers, there are some places, like Michigan, where the candy is still incredibly popular on Valentine’s Day and other holidays.

Other Valentine’s Day Facts

Candy isn’t the only thing consumers are concerned about when it comes to Valentine’s Day. Many are ready to throw down some serious money to make their loved one feel special for the holiday.

In fact, consumers are expected to spend $30.19 on family members this year, which is up from $29.87 last year. Friends will get about $14.69 (compared to $9.78 in 2019) and co-workers will see an average of $12.96 spent on their gifts (compared to $7.78 in 2019). Even pets are getting some love, with people expecting to spend an average of $12.21 on pets, up from $6.94 last year.

Overall, consumers are predicted to spend about $101 this year, which is up from $93.24 in 2019. That’s still down more than 60% compared to a decade ago.

And where will all that money go? A lot, $5.8 billion, is expected to be spent on jewelry, with another $.43 billion spent on a nice evening out with a significant other. Candy is predicted to account for $2.4 billion, with flowers close behind at $2.3 billion. Smaller amounts will be spent on things like gift cards, greeting cards and experiences.

Source: CandyStore.com.

If you’re still thinking about what to get your special someone for Valentine’s Day, consider picking up the most-loved candy in their state (have fun with the interactive map directly above). After all, there’s a good chance they’ll also be a fan.

Bokksu Tasting: An Evening with the Ambassador of Japanese Snacks

During the summer we introduced you to Bokksu, the ultimate foodie’s guide to Japanese snacks and a great gift idea for snack food lovers. Well, we’re back to remind you why it makes such a great gift during the holiday season; and to highlight meeting Bokksu Founder Danny Taing, the Ambassador of Japanese Snacks.

We enjoyed an evening of sushi, sake, and of course Bokksu snacks. We had the delicious opportunity to try some of Bokksu’s exclusive snacks, all of which are not available outside of Japan. It was wonderful to speak with fellow Bokksu fans, some of whom hold unboxing get-togethers, enjoy the variety of wonderful snacks; and meet the man behind the exclusive subscription snack box.

Some of the Japanese snacks we enjoyed include Green Tea Cream Sandwich, an assortment of Foliage Rice Crackers, Edamame Rice Crackers, Matcha Chocolate Covered Azuki Beans, Kinako Mochi, and Olive oil Salt Senbei.

Along with the above-pictured snacks, we also enjoyed exclusive snack reveals from their November and December holiday boxes. These artisan snacks included the White Chocolate Strawberry, the world’s first chocolate-infused strawberry. It is a delectable organic strawberry which has been carefully preserved with and infused with White Chocolate for a delicately tart and sweet confection, unlike anything you have tasted; handmade Apple Hard Candy, and Sweet Potato Langue De Chat.

Last but certainly not least was the Holiday Bokksu “Snow Festival” snack box, a Limited Edition Bokksu x Bento&Co. box featuring Hokkaido delicacies. The Holiday Bokksu is the first to feature a pristine white and gold box, with limited edition gourmet Bento boxes available. Hokkaido, due to its unique climate and agricultural focus, is renowned for its wide variety of gourmet cuisines and artisanal delicacies.

The December Bokksu features innovative new snacks including the Mimosa of Snow White Chocolate and Cheddar Cheese bars, alongside all-star favorite Bokksu classics such as the White Strawberry (pictured above). Delicate melt in your mouth savory snacks includes the Milk Mochi and the Potato Butter Rice Crackers. The Holiday Bokksu also includes their brand new private label Mikon Orange Candy and a warming Hojicha Green Tea Latte pairing from gourmet maker Hoshino. You can purchase the holiday Bokksu as a subscription or by itself.

The Limited Edition Bokksu x Bento&Co. with a collectible Bento box – $79.00
The Classic Bokksu – $39.00 (less with subscription)
Tasting Bokksu – $25.00 (less with subscription)

What do you think of these delicious snack offerings from the Ambassador of Japanese Snacks? Will Bokksu be added to your holiday gift list for the foodies in your life?