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What’s the Most Popular Valentine’s Day Candy in Every State?

What’s the Most Popular Valentine’s Day Candy in Every State?

With 90% of Americans regularly treating themselves to a sweet, frozen dessert, it’s no wonder we go crazy for candy on Valentine’s Day. Chocolate is the old favorite, but there’s more variety than you might think when it comes to picking the perfect Valentine’s Day candy for your sweetheart.

For a long time, conversation hearts — those sweet candies with phrases like “be mine” and “xoxo” on them — won the battle of the sweets. But this year there’s a new top pick for Valentine’s Day candies. Here’s a breakdown of what’s sure to sell out when people are buying sweet treats for their sweethearts this year.

Which Candy Won Out?

For a long time, SweetHearts conversation hearts dominated the Valentine’s candy market. But they suffered a set back last year when they failed to appear on store shelves. That had a significant and lingering effect on conversation hearts.

In their place, treats like M&M’s are moving up. M&M’s claimed the number one spot in three states this year: Arizona, Kansas and New Jersey. That may be in part due to the drop off in conversation hearts. But M&M’s Cupid’s Mix and Cupid’s Message products also quickly became favorites since hitting the market.

Heart-Shaped Boxes Reigned in 2019 CandyStore.comSource: CandyStore.com

Of course, the old staples are still well represented. Things like heart-shaped boxes of chocolates, Hershey kisses and chocolate roses placed in the top three for several states. Don’t count on these longtime favorites disappearing any time soon. Alongside M&M’s and conversation hearts, gift boxes, chocolate roses, and general chocolates appear as frequent contenders for each state’s favorite Valentine’s candy.

Here’s one you may not have considered: Cupid corn. Often associated with Halloween, candy corn is also making a push during Valentine’s Day. While candy corn, in general, is falling off as a favorite among consumers, there are some places, like Michigan, where the candy is still incredibly popular on Valentine’s Day and other holidays.

Other Valentine’s Day Facts

Candy isn’t the only thing consumers are concerned about when it comes to Valentine’s Day. Many are ready to throw down some serious money to make their loved one feel special for the holiday.

In fact, consumers are expected to spend $30.19 on family members this year, which is up from $29.87 last year. Friends will get about $14.69 (compared to $9.78 in 2019) and co-workers will see an average of $12.96 spent on their gifts (compared to $7.78 in 2019). Even pets are getting some love, with people expecting to spend an average of $12.21 on pets, up from $6.94 last year.

Overall, consumers are predicted to spend about $101 this year, which is up from $93.24 in 2019. That’s still down more than 60% compared to a decade ago.

And where will all that money go? A lot, $5.8 billion, is expected to be spent on jewelry, with another $.43 billion spent on a nice evening out with a significant other. Candy is predicted to account for $2.4 billion, with flowers close behind at $2.3 billion. Smaller amounts will be spent on things like gift cards, greeting cards and experiences.

Source: CandyStore.com.

If you’re still thinking about what to get your special someone for Valentine’s Day, consider picking up the most-loved candy in their state (have fun with the interactive map directly above). After all, there’s a good chance they’ll also be a fan.

Rainbow NERDS Candy

Oldies but Goodies: NERDS, SweeTARTS, and Black Forest Gummy Bears

You may have noticed a resurgence and welcoming of old school and classic products. We’re not talking just fashion, what was old is new again in many categories. We’d all love an escape to our childhoods when life was simpler, happier; and nothing says happy childhood like your favorite candies. We grew up enjoying classic candies like NERDS, SweeTARTS, and Black Forest Gummy Bears, and are still loving these delicious sweet treats today.

 NERDS, SweeTARTS and Black Forest Gummy Bears

Ferrara Candy Company, the parent company of some of everyone’s favorite candies – NERDS, SweeTARTS and Black Forest Gummy Bears, welcomes several NEW products that recently hit store shelves. NERDS were a staple growing up. The creature shaped mini candies originally came in two flavors per box and were enjoyed by all ages from kindergarten to high school. This year expect to enjoy NERDS in three forms – Big Chewy, Sour Big Chewy, and the original tiny, tangy and crunchy form but in a rainbow of colors.

NERDS Candy

Sour Big Chewy NERDS CAndy Rainbow NERDS Candy

SweeTARTS

Fans of the original SweeTARTS (and those who love the combination of sweet and sour), will love the SweeTARTS Berries & Cherries, and SweeTARTS Ropes Bites. The fond memories of biting into the sweet and tangy goodness of SweeTARTS continues on with these two new varieties.

SweeTARTS Original CandySweeTARTS Berries & CherriesSweeTARTS Ropes Bites

Black Forest Gummy Bears

Last but most certainly not least, gummy bears; and these are no ordinary gummy bears. These are award-winning gummy bears. Say yum to Black Forest Classic and Organic Gummy Bears, made with real fruit juice! Many of the gummy bears’ colors are derived from plant-based ingredients and the Classic Gummy Bears is the winner of the 2019 Product of the Year Award in the sugar confections category, based on a survey of 40,000 people. With its fruity flavor and soft, juicy texture, it’s easy to see why it’s an award-winning snack.

Ferrara Candy Company Ferrara Candy Company

Why not bring a bit of your childhood into your present life with NERDS, SweeTARTS, and Black Forest Gummy Bears. We promise you’ll enjoy them as much as you did when you were a child. What are your thoughts on the latest candy launches from Ferrara Candy Company? Do these classic candies get your sweet tooth going?

M&M’s Reveals New Character, Ms. Brown

Finally coming out from the behind-the-scenes after seven decades, M&M’s Boss Lady aka Chief Chocolate Officer, Ms. Brown, is finally ready to let the world get to know her. Hidden behind an oversized package of M&M’S Milk Chocolate Candies at M&M’S World in Times Square (located at 1600 Broadway in NYC), a 10ft high statue of Ms. Brown was revealed to excited cheers from M&M fans and staff.

Take a look at the Ms. Brown unveiling and an interview with Lauren Nodzak from Mars Chocolate in the video below:

Ms. Brown is sassy and smart and is a lover of sophistication as is evident by her chocolate-colored Marc Jacobs designed glasses and Judith Ripka glove links. Ms. Brown will make her official national debut in an M&M’s commercial airing during the first quarter of Super Bowl XLVI this Sunday. Following the successful launch of products like M&M’S Pretzel Chocolate Candies, as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M’S are not your average milk chocolate.

With the reveal of M&M’s Chief Chocolate Officer, a new collection of Ms. Brown inspired attire was also unwrapped. The collection included t-shirts, hooded sweatshirts, racer-back tanks, canvas bags, and of course, M&M candies.

At the event, I met a true fan of M&M’s Chocolates, she goes to every M&M’s launch event, buys all the new merchandise and is a die-hard fan of all thing M&M’s, so of course Ms. Karen Axel-Knispel was in attendance wearing her brown M&M t-shirt, M&M Jacket, M&M tote bag, brown nail polish with little m’s on each nail.

She was the first person to get to the new merchandise racks when they were open to the public – as I said a die-hard fan. But back to Ms. Brown, remember to keep an eye out for the the latest M&M character as she comes out from behind-the-scenes to make her debut during the first quarter of Super Bowl XLVI.

Violent Lips meets Sugar Factory for Candy Coated Lips

The boldest name in lipwear and the ultimate celebrity treat spot have teamed up to create the limited edition collection of temporary lip tattoos. Sugar Factory, known for their blinged-out, celebrity favorite lollipops, Couture Pops and other couture candy offerings has collaborated with Violent Lips to create Violent Lips Temporary Lip Tattoos, the latest collection features delectable prints that pop with vivid color. Some of these bold lip tattoos include Candy Hearts Lip Tattoos, Cherries Lip Tattoos and Sprinkles Lip Tattoos, which are featured below.

A natural beauty statement, Violent Lips temporary lip tattoos are FDA approved, vegan skin-safe transfers.

WHAT IT COSTS: $15.95 for a pack of 3
WHERE TO BUY: Sugar Factory and www.SugarFactory.com