Posts

Deep Conditioners

L’Oreal Paris Debuts New Campaign Encouraging Women To #StopWaiting

L’Oreal Paris knows that waiting around for the good things in life is overrated. Even though an estimated 91% of women have been told that ‘good things come to those who wait,’ L’Oreal hopes to shake up this old adage with their new Elvive Hair Care.

The brand launched their #StopWaiting campaign to highlight the new Elvive Rapid Reviver Deep Conditioners, a product that restores and repairs damaged hair quickly.

 Deep Conditioners

This is essential for the busy businesswoman on the go or the tired teenager who has dyed their hair too many times. When it’s estimated that a woman will change her hair upward of 150 times throughout her lifetime, this kind of damage control is becoming increasingly necessary.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” said Anne Marie Nelson-Bogle, the senior vice president of marketing at L’Oréal Paris USA.

Camila Cabello Stars in New L’Oreal Paris Elvive Rapid Reviver #StopWaiting Campaign

The notion that every second counts is the driving force behind the new line.

L’Oreal notes that 50% of women will spend more than three minutes conditioning their hair but one in two women feel that they don’t have enough time to condition properly. The time-saving aspect of L’Oreal’s new line appeals to any woman who wants to look great in a short amount of time.

L’Oreal Paris Elvive Rapid Reviver Deep Conditioner consists of three conditioning products with no leave-in time necessary. They tout a 20% damage repairing serum that offers users twice the nourishment, twice the revival, and two times less breakage without weighing hair down.

This is great for women who style their hair frequently. But it isn’t just hair maintenance and styling that can affect the health of your luscious locks. Lack of sleep not only gives you deep bags under your eyes, but it can actually stunt your hair growth and appearance.

According to hair restoration consultant Dr Sajjad Khan, the quality of our hair is an often overlooked aspect of sleep deprivation.

“Quality sleep is needed for adequate protein synthesis of the hair as well as the release of growth hormones and enzymes needed for healthy hair,” Khan notes. “In regards to your hormones, you’ll find that when you don’t get enough sleep, the production of melatonin (used by the body to regulate sleep and wake cycles) wanes, and studies have shown that this can decrease hair growth.”

Unfortunately, it’s estimated that 45% of Americans have trouble falling asleep in the first place. That means almost half of adults are depriving their hair of necessary proteins and nutrients.

For those of us with busy lives, chaotic schedules, and poor sleeping habits, such products as L’Oreal Paris now offers are eliminating the need to #StopWaiting for great-looking hair.

L’Oréal Paris’s Sir John Shares His Summer Beauty Hacks

Has the unpredictably hot and extremely humid summer season acted more like your enemy? Has your makeup been melting and running down your face? Do you and cooked lobsters share a similar skin tone after spending time out in the sun? If you answered yes to any of these questions, L’Oréal Paris Celebrity Makeup Artist, Sir John is here to help by sharing his top summer beauty hacks. Trust us when we say you’re going to want to pay attention to these beauty tips and tricks from this renowned beauty expert.

To summer-proof your beauty, you must, of course, have the right tools, like the above product recommendations from L’Oréal Paris. Sir John’s summer beauty hacks cover everything from covering a sunburn, to melt-proofing your makeup, and achieving the perfect summer glow.

SUMMER BEAUTY HACK #1: COVERING A SUNBURN

SIR JOHN TIP: While everyone tries to avoid getting a sunburn, unfortunately sometimes it still happens. Luckily, there are some easy ways to cover it up. Sir John recommends using the L’Oréal Paris Infallible Total Cover Foundation ($12.99) along with a green color corrector as found in the L’Oréal Paris Infallible Total Cover Color Correcting Kit. The green will neutralize the redness on the skin. Using a makeup sponge like the L’Oréal Paris Infallible Blend Artist Concealer Blender ($7.99), dab it into places that are burned the most – areas like your nose and cheekbone.

SUMMER BEAUTY HACK #2: HOW TO — USE MELT-PROOF MAKEUP

SIR JOHN TIP: Melting makeup doesn’t have to be synonymous with heat and humidity. Sir John has a trick to tame eyebrows and keep them in place to weather the elements – spraying hairspray on a thin toothbrush and then gently rubbing it on the brows (in more extreme cases like when on tour with clients, he has used a glue stick in place of hairspray). He then suggests penciling them in with an eye brow pencil like the L’Oréal Paris Brow Stylist Definer ($8.99). He also suggests using a waterproof mascara like the L’Oreal Paris Lash Paradise Waterproof Mascara ($9.99).

SUMMER BEAUTY HACK #3: HOW TO FAUX THE JLO SUMMER GLOW

SIR JOHN TIP: To get the perfect faux glow, Sir John recommends exfoliating with a product like the L’Oréal Pure-Clay Exfoliate and Refine Cleanser ($6.99) the night before you want to tan to prep skin. Then use a self-tanner and apply all over face and body for an even and natural-looking glow. Sir John loves the L’Oreal Paris Sublime Bronze Self-Tanning Serum ($10.99) as it’s easy to apply and lasts up to two weeks.

If you already have a gorgeous glow but want to add some highlight to your face, mix a liquid highlighter like the L’Oréal Paris True Match Lumi Liquid Glow Illuminator ($12.99) with a hydrating facial moisturizer from the L’Oréal Paris Hydra Genius ($17.99) line and apply it on your desired areas.

What do you think of Sir John’s summer beauty hacks? Could this summer-proof your beauty?