We’re at the halfway point in Dry January and there’s still plenty of time to enjoy a vast selection of non-alcoholic wines, spirits, and cocktails. Luckily, you can enjoy all three categories thanks to one award-winning brand, ISH Spirits. If you’re struggling to be a mindful drinker or just want to be sober curious this Dry January, ISH Spirits makes it easy. We had the delicious pleasure of getting to know Denmark-based ISH at Sèchey, the go-to shop for alcohol-free and alternative wine, beer, and spirits. ISH is launching its line of hand-crafted non-alcoholic (NA) sparkling wines, spirits, and cocktails in the U.S.
With a little help from nature and an inquisitive mindset, we create superior, award-winning non-alcoholic wines, spirits & premixed cocktails that offer authentic alcohol-free flavor and experience. Their portfolio includes two non-alcoholic sparkling wines, three non-alcoholic spirits that mimic Rum, Gin, and Tequila; aptly named Caribbean Spiced Spirit, London Botanical Spirit, and Mexican Agave Spirit, and three canned NA cocktails (Spritz, G&T, and Lime Daquiri). You can enjoy alcohol-free cocktails with no compromise at any time of the day, thanks to ISH Spirits. Want a Mimosa for breakfast? Grab your orange juice and a bottle of ISH’s non-alcoholic Sparkling White Wine.
ISH Spirits was created by Morten Sørensen in 2018, who started a 100-day alcohol-free challenge after questioning whether always having alcohol should be intertwined with social events. He quickly realized non-alcoholic options that were currently available were quite limited. No surprise as the category is only now experiencing a surge with the growing popularity of Dry January and Sober October.
As he noted, “It wasn’t that difficult to abstain from alcohol, but it was difficult to find good alternatives.”
This inspired him to develop his range of alcohol-free spirits. The award-winning ISH portfolio was developed by a team of beverage science experts using an approach to mimic the original beverage as closely as possible, minus the alcohol. You’ll enjoy these well-known flavors you’re sure to recognize and enjoy the same satisfaction as an alcoholic drink. Created from natural ingredients, ISH’s ready-to-drink beverages are low in calories, with mixed drinks containing very few calories.
The award-winning range of products includes:
Both wines are produced in Germany’s Rheingau region and are fermented as full-strength wines. The alcohol is removed through a gentle process that retains the flavor. The wines are force-carbonated, resulting in a fine, bubbly NA sparkler perfect for any celebration or everyday drinking.
London Botanical Spirit ($35.00) is made with sun-dried juniper berries from Southern Europe, coriander seeds from Provence, France, peppercorn, bitter orange, and a unique distillate using the shells from chili seeds to provide the satisfying bite of a great Gin. Caribbean Spiced Spirit (SRP $35.00) is the first NA Rum in the world to be de-alcoholized. It starts with full-strength Caribbean Rum that is gently de-alcoholized and enriched with Madagascar vanilla, Indonesian nutmeg, and baked apple extract to create the lush, complex flavors of a great spiced Rum.
ISH Mexican Agave Spirit ($35.00) was developed to meet the demand in the U.S. for an NA version of Tequila. Agave fruit and oak wood come together for the familiar flavor of a classic Reposado-style Tequila that makes a delicious Paloma or Margarita.
ISH Spritz ($21.99 for four 250ml cans) is created with French gentian root and quassia bark to mimic the appealing bitterness that a spritz is known for; while Italian mandarins, orange, and lemon provide tangy freshness. ISH Lime Daiquiri ($21.99 for four 250ml cans) is based on Caribbean Spiced Spirit, blended with lime and simple syrup that honors the original Daiquiri first created in the namesake town on the southeastern tip of Cuba. ISH G&T ($21.99 for four 250ml cans) uses ISH London Botanical Spirit and a quinine-forward tonic to deliver the most authentic G&T experience without the alcohol.
ISH is now available in the U.S. through importer/distributor ZeroProof, based in Atlanta Georgia as well as ISH.com/US.