Smirnoff, the world’s No. 1 vodka, and the iconic ICY GIRL, Saweetie, brought the holiday spirit to life in NYC, turning Union Square into a dazzling festive hub for one day only. The Smirnoff and Saweetie-curated pop-up was a spectacular destination for fans aged 21 and older, featuring custom gifts, holiday experiences, and memorable moments that left attendees in awe.
This magical Smirnoff and Saweetie winter wonderland offered a perfect festive cheer and style blend. Guests sipped on signature Smirnoff cocktails and chilled Smirnoff ICE while shopping for seasonal must-haves like Smirnoff Peppermint Twist and Smirnoff Red, White & Merry. These limited-edition spirits could be transformed into unique holiday gifts, complete with professional gift-wrapping services. For an extra touch of sparkle, Saweetie herself wrapped a few lucky gifts, making fans’ holidays truly unforgettable.
“Y’all know the ICY GRL loves to be festive, so I’m sooooo excited to team up with Smirnoff for this holiday pop-up!” said Saweetie. “I can’t wait to wrap gifts for your crew, sip on some holiday cocktails, and vibe with y’all. Pull up this Saturday, and let’s make it a day to remember <3 !!!!!”
The Smirnoff and Saweetie pop-up experience also doubled as an Instagram paradise, with photo opportunities and interactive stations such as Smirnoff ICE bedazzling areas. Smirnoff’s WE collective encouraged fans to connect and celebrate the holiday season with a lineup of exciting activities and delicious drinks.
Smirnoff Red, White & Merry, and Smirnoff Peppermint Twist, available nationwide, became stars of the event. Smirnoff Red, White & Merry is a triple-distilled vodka with orange, cranberry, and ginger notes, perfect for parties or special occasions. Its glitter-adorned bottle adds a festive touch to any gathering. Meanwhile, Smirnoff Peppermint Twist’s smooth, minty flavor and candy-cane-striped bottle is a versatile choice for sipping on the rocks or mixing into cocktails. Both spirits, priced at $12.99 per 750mL bottle, brought holiday magic to every table.
“The holidays are a time to come together and celebrate the moments that truly matter,” said Jennifer Holiday Hudson, North America Brand Leader at Smirnoff.”With our ‘WE’ community at the heart of our programming – from football game days to the holiday season – we’re bringing people together to connect, celebrate, and enjoy our hallmark products and limited-time offerings. This one-day-only experience with Saweetie, signature cocktails, and a festive atmosphere is all about creating meaningful moments and ringing in the season with style. And of course, picking up gifts everyone 21+ on your list will absolutely love!”
Smirnoff offers a taste of the festivities with easy-to-make holiday cocktails for those who missed the pop-up. The Smirnoff Red, White & Merry Holiday Mule combined Smirnoff’s seasonal vodka with ginger beer, garnished with cranberries and rosemary for a festive twist. The Smirnoff Peppermint Twist Hot Chocolate paired rich hot chocolate with a refreshing peppermint kick, topped with marshmallows and a cinnamon stick. Lastly, the Smirnoff ICY Girl Holiday Cosmo blended Smirnoff ICE with bold blood orange liqueur and pomegranate juice for a dazzling holiday drink.
Smirnoff and Saweetie ensured this holiday season was as merry and bright as ever, whether at the pop-up or home.
