This August, the heart of NYC beats with vibrant energy as HUE Affair NYC returns to the Metropolitan Pavilion for a weekend devoted to beauty, community, and culture. Taking place on Saturday, August 2nd, this immersive event celebrates Black-owned beauty and lifestyle brands with a dynamic showcase unlike any other.
Presented by CVS Pharmacy and powered by MYAVANA technology, HUE Affair NYC invites attendees to shop, discover, and vibe with over 50 standout brands across haircare, skincare, wellness, and more. From 1 PM to 6 PM, nearly 1,000 guests will experience a carefully curated space where melanated skin and textured hair are not only celebrated, but prioritized.
This isn’t your average beauty expo. HUE Affair NYC blends legacy and innovation, elevating brands that reflect the true pulse of the industry. Whether you’re familiar with favorites like CANTU, Camille Rose, and Bask & Lather Co., or looking to discover rising stars like Pardon My Fro or Kativa Curly Plex, there’s something for everyone. Most of the featured products are available at CVS Pharmacy, giving guests a rare opportunity to try before they buy and discover new essentials in person.
HUE, which stands for Hair Unites Everyone, was created to uplift Black entrepreneurs and connect them directly with their communities. After making waves in cities like Chicago, Austin, and Philadelphia, the event lands in NYC during Black Business Month for its most elevated and expansive edition yet.
In addition to the bustling marketplace, guests can enjoy personalized hair analysis powered by MYAVANA, curated swag bags, a live DJ, and a brand-new food alley serving up flavorful bites. The experience is designed to leave you inspired, informed, and filled with pride for the beauty of Black-owned innovation.
Whether you’re a devoted product junkie, a curious newcomer, or simply want to support the movement, HUE Affair NYC is the place to be this summer. Tickets start at just $25.00 and are available now at www.eventnoire. Learn more and get all the details at www.hueaffair.com.
PHOTOS COURTESY OF HUE AFFAIR
