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Dark & Lovely Rebranding Event

Dark & Lovely Rebrands With a Revitalizing Celebration

When it comes to black women and hair, rain can sometimes be our kryptonite. However, the torrential downpour could stop several black beauties from celebrating the rebranding of Dark & Lovely. For over 45 years, Dark & Lovely has proudly dedicated its legacy to catering to the hair care and styling needs of African American women. In celebration, the haircare brand is unveiling a fresh and new modern look. The new logo and brand aesthetic were all unveiled at the rebranding event hosted by Kela Walker.

Dark & Lovely Rebranding Event

The rebranding comes on the heels of Dark & Lovely’s 45th-anniversary celebration in 2017, honoring its launch as the first at-home relaxer and hair color formulated specifically for African American women. The pioneering brand has evolved and is addressing the role hair plays in that expression with the Dark & Lovely campaign, “Dark & Lovely & __________.”

Dark & Lovely Rebranding EventDark & Lovely Rebranding Event

The Dark & Lovely & _______ campaign celebrates those who authentically express who they are and encourages women to recognize their infinite, internal power, helping them to find their individual voice.

“The Dark & Lovely consumer is bold, she is dynamic and she is constantly changing,” states Kristen Blandon, Vice President of Marketing at SoftSheen-Carsen. “To continue to be the brand she chooses for her evolving hair needs, we must evolve too!”

Dark & Lovely Rebranding EventFade Resist Hair Color

The first updated hair care products are they signature Fade Resist hair color and relaxer product lines. Fade Resist, $5.00, is the #1 hair color for women of color. Its new Nourishing Care conditioner is infused with Vitamin E and Argan Oil to help protect your hair from dryness. Offering 18 shades, the largest shade palette for women of color, the no-drip application provides up to 100% gray coverage. It locks in brilliant shine for up to eight (8) weeks of vibrant, rich conditioning color.

The Dark & Lovely Triple Nourished Silkening Relaxer $7.00, delivers salon-worthy results, leaving your hair feeling nourished and silky smooth. The new Relaxer System helps deliver the conditioning care needed for healthier looking hair. The No-Lye formula helps preserve five signs of healthy hair – moisture, shine, strength, softness, and body. With this new product update, you are able to relax any way you want; whether you want to retouch, tex-tax or spit treat (edges, nape, etc.) for style versatility.

The rebranded Dark & Lovely products are available for purchase at Wal-Mart, Dollar General, Family Dollar, and www.amazon.com.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Crowned In Curls: Naturalicious Hello Gorgeous 3-Step Hair Care System

Ladies, how would you describe your curly hair? Do you have tight curls and coils or do you have medium to loose curls and waves? Fact is, not all curls are not created equal; actually, not all hair is created equal. Even twins can have different textures, curl patterns, etc. So how do you, the curly-haired, keep your curly locks at their best? With the Naturalicious Hello Gorgeous 3-Step Hair Care System of course! Depending on your curl type, there is a Naturalicious Hello Gorgeous Hair Care System that’s best for your curly hair.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Naturalicious has two Hello Gorgeous 3-Step Hair Care Systems, one for Tight Curls & Coils and the other for Medium to Loose Curls & Waves. Not only do these products smell incredible, but they are also multitasking masters that love your hair. The Naturalicious Hello Gorgeous Hair Care for Tight Curls & Coils (pictured above) is designed for more coily and kinky hair textures, which require deeper moisturizing and hydration while allowing the hair to move and not be stiff.

The Naturalicious Hello Gorgeous Hair Care for Medium to Loose Curls & Waves is less dense, which prevents the “weigh down” that often occurs for fine hair textured naturals when looking for a deeply moisturizing product. Get to know the products that are sure to make your curls happy, below:

Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment

Naturalicious Hello Gorgeous 3-Step Hair Care System

This 2-in-1 replaces five products in your hair regimen: it’s a detoxifying cleanser, a smoothing conditioner, a detangler, a deep conditioner, and does the work of a leave-in-conditioner ALL AT ONCE! It’s created with mega-hydrating Rhassoul Clay straight from Morocco, removes excess toxins, impurities and buildup, which means shinier, healthier hair, and is available as follows:  2oz/$8.00, 8oz/$23.00, and 16oz/$36.00 when sold separately from Hello Gorgeous System.

Step 2: Moisture Infusion Styling Creme

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Moisture Infusion Styling Creme replaces a moisturizer, a styling creme, and a heat protectant. It stops brittleness, breakage, split ends and shedding. Boasting coconut oil, sunflower oil, and vitamin E that condition your tresses, promote healthy hair growth, and encourage length retention. Get this incredible smelling styling creme as follows: 2oz/$8.00, 4oz/$20.00, and 8oz/$33.00 when sold separately from Hello Gorgeous System.

Step 3: Divine Shine Moisture Lock

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Divine Shine Moisture Lock contains Spanish almond regrowth oil aids in growing, thickening, and strengthening hair, Safflower oil to fight frizz, and extra virgin olive oil to lock in moisture 3 times as long. We love the fact that it can be used both as regular moisturizing oil and hot oil. Get the 2oz/$8.00 and the 4oz/$18.00 when sold separately from Hello Gorgeous System.

The products from both these lines are made without Sulfates, Parabens, Gluten, Mineral Oil, Phthalates and are cruelty-free. You can get all three products in either Naturalicious Hello Gorgeous Hair Care System for $56.00 each. Get these products at www.ULTA.com, select Whole Foods, Sally Beauty Supply and www.naturalicious.net.

20 Years of NaturallyCurly and a Spectacular Texture on the Runway Show

Now that NYFW the Shows is over, we can finally share the amazing shows and events we enjoyed. Funny enough, our first show had all to do with hair fashion than clothing (although we saw some pretty cool fashions). We always look forward to the start of fashion week. Not just for the incredible runway shows we anticipate attending but because NYFW debuts with the NaturallyCurly Texture on the Runway Show. The incredible hair show, presented by NaturallyCurly and Sally Beauty, is a celebration of the beauty of natural hair. This year’s runway show brands included Camille Rose Naturals, Cantu, Carol’s Daughter, Creme of Nature, Mielle Organics, SheaMoisture, and The Mane Choice.

Texture on the Runway 2018

This year’s Texture on the Runway show was also a celebration of NaturallyCurly’s 20th anniversary. Hosted by NaturallyCurly co-founder Michelle Breyer, and recording artist and breakout star of Love & Hip Hop Miami Amara La Negra, the seven top texture brands showcased their take on texture down the runway.

Camille Rose Naturals

Camille Rose at Texture on the Runway 2018

What better way to celebrate the launch of their Around the World collection than with a variety of multicultural models and hairstyles. Their hairstyles represented the beauty of the diverse regions of the Amazonian Rainforest, South Pacific and the Middle East. Camille rose Naturals was definitely oneof ourfavorite presentations.

Cantu

Cantu brought the vibrancy of New Orleans to the NaturallyCurly Texture on the Runway stage. Cantu’s presentation was to celebrate the textured hair movement and their dedicated and hardworking team.

Carol’s Daughter

For Carol’s Daughter, it was all about the bond between mother and child and one thing that connects a black woman and her daughter is hair. They recreated these special moments shared between, mother, and child by using models that are actually family, including Lisa Price and her daughter. We also got a chance to get to know the new Pracaxi Nectar Collection, a styling line made with natural Pracaxi Oil, the conditioning “miracle” nectar of Brazil.

Creme of Nature

Creme of Nature at Texture on the Runway 2018Creme of Nature at Texture on the Runway 2018

Creme of Nature highlighted how culture is redefining the future of universal style and texture…with a bold look at Afrofuturism. Their runway presentation celebrated the Afro-Punk Urban Queen” with cutting-edge hairstyles by celebrity hairstylist Pekela Riley. How fearless she is in her diverse expression of edgy street fashion, multicultural hairstyling and glow up beauty.  They also introduced their new Pure Honey collection. A range that targets dry, dehydrated hair to provide essential moisture, softness, and smoothness without weighing your hair down.

Mielle Organics

Mielle Organics at Texture on the Runway 2018Mielle Organics at Texture on the Runway 2018

Mielle Organics hit the runway with an edgy presentation that brought the brand to life. Hairstyles and looks were crafted and inspired by the woman warriors of Wakanda. The edgy hairstyles were styled using Mielle Organics’ Pomegranate and Honey collection. Honey is definitely a big haircare ingredient for natural hair and you can expect more brands to follow.

SheaMoisture

SheaMoisture at Texture on the Runway 2018

SheaMoisture showcased the beauty and versatility of textured hairstyles created with their award-winning legacy collection, Jamaican Black Castor Oil Strengthen & Restore Hair Care. The runway presentation featured stunning styles that demonstrate the many dimensions and beauty of textured hair.

The Mane Choice

The Mane Choice at Texture on the Runway

The Mane Choice celebrated the goddesses and their hair crowns. The colorful hairstyles celebrated all hair textures; and showed how the hair brand is continuing efforts in taking strides to empower and offer hair care solutions.


As previously stated, musician Amara La Negra (and her epic afro) performed for the natural hair beauties at the NaturallyCurly Presents Texture On The Runway show. 
Other sponsors included As I Am, ORS Curls Unleashed and Reshma Beauty, who’s US Launch event you may remember we attended. Their Multani Mitti-Fuller’s Earth Mask and bar soaps are amazing.

Photo Credit – Getty Images for NaturallyCurly

Treat Yourself to Fabulous Hair at the Angelo David Salon

If there’s one thing we don’t do enough of, it’s treating ourselves to more pampering. Sometimes dealing with life’s ups and downs can make you forget to take care of yourself. I’m not talking about the basics like food, shelter, I mean rewarding yourself. We’ve been a bit on autopilot over here and we’ve forgotten about treating ourselves. Luckily we know some amazing people, like the Angelo David Salon, who remind you that you deserve a little pampering. So at the tail end of NYFW, I was treated to an afternoon of fabulous hair at the Angelo David Salon in midtown Manhattan.

Don’t get me wrong, my natural hair is fabulous and amazing in its natural state (see photos below) but sometimes I want a different look; sometimes I desperately need a hair trim; sometimes I’m tired of doing my own hair and having my arms get tired from the day long routine of washing and styling. Again, this is about getting pampered, so someone else handling the task is always a welcomed treat. So taking a break from our daily top knot or low ponytail, the result of my fabulous hair at the Angelo David Salon is what you see above.

Once again, our girl Ivy (pictured below), a staple everyone must visit at the Angelo David Salon, hooked us up with a head full of lush flowing locks and we left the salon in peak fabulousness. We advise everyone looking for great hair results book themselves an appointment for their own day of fabulous hair at the Angelo David Salon.

Not only do they create wonderful experiences, Salon Owner Angelo David Pisacreta, world-renowned hairstylist and thinning hair expert, is known for his high-quality, luxury solutions to thinning hair, including highly-customized human-hair extensions, additions, fillers, wigs, and a genius at hair color. Along with his team of exceptional beauty specialists, like Ivy, they will fulfill your every hair need, no matter what it is. The Madison Avenue salon recently opened its Couture Hair Boutique, to showcase the range of extensions, wigs, and additions available to make it easier for clients to choose an option that suits them and their lifestyle.

Could you use a little hair pampering right now? Are you ready to treat yourself fabulous hair at the Angelo David Salon?

Celebrating 45 Years of Dark and Lovely Hair Care for Women of Color

We recently helped celebrate a great milestone in African American beauty. This year, Dark and Lovely hair care celebrates 45 years of catering to the haircare and styling needs of women of color. The event highlighted Dark and Lovely’s rich heritage and impact the brand has made in the beauty and fashion in the African-American community from it’s creation in the 1970’s, to today.

To commemorate this milestone in haircare, brand ambassador, actress, and singer Demetria McKinney, welcomed the crowd with her latest single, as well as singing the brand’s praises.

 “To have 45 years of excellence, to have 45 years of beauty, to have 45 years of empowerment – that’s what Dark and Lovely is. “To be a brand ambassador for this brand has been an awesome, awesome journey!”

Photo Credit – Joe Chea

Although she couldn’t make the event, actress Teyonah Parris, the newest brand ambassador for Dark and Lovely hair care welcomed the crowd of attendees with a video message stating her excitement to be part of the hair care brand.

“I am thrilled to be able to help Dark and Lovely celebrate their 45th anniversary and I am so excited to be the newest brand ambassador. “I grew up using Dark and Lovely products and I’m so proud to be able to represent the brand as an ambassador. It is a privilege to celebrate this significant milestone during Black History Month.”

After Demetria’s wonderful performance, we journeyed through the influential African-American hairstyles of the 70’s, 80’s, 90’s and 2000’s; from afros and finger waves to braids, and flowing layers, each highlighting an essential Dark and Lovely hair care product. Fun fact about the iconic brand – did you know Dark and Lovely was introduced as the first hair color product formulated specifically for African American women? The brand has, of course, expanded to a wide range of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, styling products, and a full line of products specifically designed for naturally curly hair.

Making their debut at the event were two new collections: Dark and Lovely Color-Gloss Ultra Radiant Color Crème, a no-ammonia natural-looking hair color infused with Shea Butter, Coconut Oil and Pomegranate, that gives natural looking color, while delivering a glossy shine; the Dark and Lovely Au Naturale Clumping Curl Clay Cleanser, and Clumping Curl Crème Gel, a care and styling duo formulated with Coconut Oil and Argan Oil, to help define naturally curly hair and reduce frizz.

The Dark and Lovely hair care event was capped off with the brand awarding five wonderful students with scholarships totaling $10,000 and assigned them to be mentored by L’Oréal USA senior-level executives as part of the Young Women with a Purpose Project, in partnership with The Tom Joyner Foundation. Scholarship winners include Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, Kimberly Burton, and Cherise McAdoo of Hampton University.

Photo Credit – Joe Chea

Are you excited for the latest Dark and Lovely hair care launches? What’s your favorite Dark and Lovely products? To learn more about these products, head to Dark and Lovely.

Must-Have Hair: Dark and Lovely Fade Resist Haircolor

When it comes to haircolor, one thing we hate is when our brilliant new hair color starts to fade. We tried all we could to prevent, or at least, slow down the process of seeing our vibrant new color fade down to a dull version of itself, losing its vibrancy, shine, and luster. Thankfully those days are over! Imagine your hair having color so rich it lasts up to 8 weeks. With the Dark and Lovely Fade Resist Haircolor range of colors, that’s exactly what you get.

Dark & Lovely Fade Resist Hair Color

This 19 shade haircolor collection boasts a no drip crème hair color in a low ammonia formula is designed to both color and condition your hair. Each new package features a new Extra-Nourishing Conditioner infused with triple fruit oils for extra nourishment for your hair. These fruit oils include Shea, Avocado, and Olive oils, all of which moisturize and help protect colored-treated hair, providing intense nourishment from root to tip.  this Extra-Nourishing Conditioner also locks in brilliant shine to illuminate your haircolor; the result is a color is so rich and ultra-conditioning, it lasts for up to 8 weeks!

Along with the new conditioner, Dark and Lovely adds a new addition to its range of hair colors. Berry Burgundy, #326, is a rich, deep berry red that is very on trend and thanks to Dark and Lovely Fade Resist Haircolor, your color is sure to last without getting dull, no matter your hair texture or hair color needs. The hair colors are specially designed for both relaxed and natural hair, with nutrients your hair needs to protect it from color damage while giving you brilliant color and shine.

To go along with the exciting new Fade Resist conditioner launch, Dark and Lovely is announcing a powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level – their color, their hair color, and their colorful lives. The look, tone, and feel are authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in.

Dark and Lovely Fade Resist Haircolor is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide starting at $5.00. For more information about Fade Resist and the #LOVEMYCOLOR campaign, visit DarkAndLovely.com.

 

Hair Love: Mizani True Textures Collection for Curls, Coils and Waves

Curly haired girls have something wonderful to celebrate because the latest hair-loving product from Mizani is all about loving your curls, coils, and waves. Boasting the nourishing combination of marula, olive and coconut oils, the products from the Mizani True Textures Collection gives your hair an overdose of love and moisture, no matter your curl pattern, texture, porosity, or volume, to give your curls true staying power.

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Rich in antioxidants and essential fatty acids, the Mizani True Textures Collection smooths, conditions and hydrates your hair, leaving it softer, shinier and restored for an amazing natural curl pattern. The range of products also boasts an enticing Tropical Fruit Colada scent, with top fragrance notes that include Orange, Sparkling Lemon, Cassis, Pear, and Melon, among other tropical fruit blends.

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Introduced at an event held at Dop Salon, we got first-hand knowledge on the collection’s eight key products, including:

HAIRCARE:

  • Mizani True Textures Moisture Replenish Shampoo (SRP: $16.00) – Gently cleansing sulfate-free shampoo
  • Mizani True Textures Moisture Replenish Conditioner (SRP: $17.00) – Moisturizing conditioner
  • Mizani True Textures Cream Cleansing Conditioner (SRP: $16.00) – Cleanse and condition in one step with this gentle, low-foam sulfate-free cleansing conditioner co-wash
  • Mizani True Textures Intense Moisture Replenish Treatment (SRP: $18.00) – Deeply moisturizing weekly treatment used to help revitalize, intensify and maintain hair’s natural curl pattern

STYLING:

  • MizaniTrue Textures Curl Define Pudding (SRP: $18.00) – Define and elongate curls for touchable texture without crunch
  • Mizani True Textures Twist and Coil Jelly (SRP: $18.00) – Ideal for creating two- strand twists, coils, twist-outs, and braid-outs without crunch
  • Mizani True Textures Style Refresher Milk (SRP: $16.00) – Lightweight, nourishing spray that provides 24-hour frizz control and refreshes unwashed curls, coils, and waves
  • Mizani True Textures Curl Enhancing Lotion (SRP: $16.00) – Enhance, define and prevent frizz without crunch

All formulas in the Mizani True Textures Collection are Silicone-free and Paraben-free. the range is available now in salons and ShopSalon.com, and will hit Ulta and Ulta.com in January 2016.

Dark and Lovely Au Naturale Moisture L.O.C.: Inspired by Naturalistas, Refined by Dark and Lovely

I received complimentary samples of the fabulous trio of Dark and Lovely Au Naturale Moisture L.O.C.: the Super Quench Leave-In Spray, Soak It Up Oil Cocktail, and Lock It In Sealing Cream, and decided to give it a try. I have been rocking my natural hair for almost four years now and have been using the L.O.C (liquid/leave-in, oil, cream) method for over three years, and I love it. For those of you who are curious about my hair type…my hair is mostly 4b all over, except for the back, which is 4a, but the L.O.C method works for all curly hair textures, so whether you’re 4a or 4b, it will definitely work for you.
Dark_and_Lovely_Au_Naturale_Moisture_LOC_2www.mylifeonandofftheguestlist.com

When I received Dark and Lovely Au Naturale Moisture L.O.C., samples in the mail, I couldn’t wait to try them!! This trio left my hair soft and very well moisturized. For just $9.99 each, these products are a steal! A little definitely goes a LONG way! I have very thick, long hair, and I only needed a dime size of each product on each section of my hair. Thank you Dark and Lovely, you’ve made my hair styling experience so much easier with this impressive trio of hair products. The Dark and Lovely Au Naturale L.O.C. Collection has become my new staple, and it’s certain to be yours too.

**Welcome new Contributing Writer, Valerie Goines**
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