Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

The COVID-19 outbreak has turned modern society on its head, taking children out of schools, keeping consumers at home rather than in bars and stores, and halting the operations of all types of businesses. While various businesses are pausing their usual productions and sales, many are finding new purpose in the national effort to fight the spread of coronavirus.

Fashion and textile companies across the country are focusing their efforts on making face masks and hospital gowns while distilleries are adjusting operations so that they can produce disinfectants and hand sanitizers. Although statistics show that as many as 70% of business partnerships fail, partnerships within these businesses are coming together to satisfy the needs of healthcare workers in the United States. The collaboration, internally and externally, of these companies to adjust their operations could prove to be a game-changer in the fight again coronavirus.

Fashion Brands Making a Difference

While retail stores close their doors and fashion events are canceled to prevent the spread of COVID-19, brands across the country have started using their resources and skills to make face masks and hospital gowns for healthcare workers. The supply of face masks, in particular, has quickly plummeted in the United States as the number of coronavirus-related hospitalizations has skyrocketed. The Centers for Disease Control and Prevention (CDC) has even suggested that healthcare workers use bandanas or scarves to cover their faces while treating patients if no other supplies are available, although neither are proven effective at keeping out airborne particles.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

PHOTO by @ocregister/Instagram

To help keep healthcare workers from turning to this last resort, major fashion brands are stepping up. The National Council of Textile Organizations announced on March 21 that they would work with the federal government to come together and produce face masks. There are 10 businesses within this coalition taking part in the effort, including Los Angeles Apparel, Hanes Brand, and AST Sportswear Inc. as well as a handful of other names.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs

PHOTO by @csiriano/Instagram

Independent brands are also committing to making the supplies that healthcare workers need. Christian Siriano, a New York fashion designer and the host of “Project Runway,” stepped up to the need early on. He tweeted an offer to New York Gov. Andrew Cuomo on March 20 to have his team of sewers work from home to make masks. About 83% of consumers “love” or “like” when a business responds to them on social media and Gov. Cuomo was no different. Shortly after Siriano’s offer, Cuomo tweeted that his team was in talks with Siriano and urged other New York brands to follow suit. As of March 24, Siriano’s mask prototypes were pending government approval to ensure they are safe and effective.

Fashion and Alcohol Companies Step Up To Meet Coronavirus Needs - Michael Costello

PHOTO by @michaelcostello/Instagram

Fellow New York-based designer Brandon Maxwell is also pivoting his brand’s operations to gown and mask production. Maxwell has also announced that he will give away three wedding dresses to brides affected by the COVID-19 crisis. In Los Angeles, designer Michael Costello has created a washable face mask in a black, cotton-nylon stretch fabric and is reproducing it at a rate of about 150 masks per day. They are considered non-surgical grade masks, but Costello says the research he has done shows that the materials he’s using have high air filtration effectiveness rates.

Citizens of Humanity is creating a face mask prototype made of 100% cotton to send to various organizations around Los Angeles, including UCLA Health and Stanford Children’s Hospital. The company says that its factory could potentially produce up to 150,000 masks each week and that gowns and other items could be next on their production schedule.

Distilleries Swap Liquor for Disinfectant

Before scientific advances spurred companies to produce specific formulas for sanitizers, alcohol was used for centuries as a crude disinfectant. While the two products now have separate industries, the lines are blurring again as distilleries across the country use their existing equipment and knowledge to make disinfectants instead of liquor.

NY Distilleries Get Green Light to Produce Hand Sanitizer

Pernod Ricard, a $34 billion French drinks group, has dozens of distilleries around the world that are trading out their liquor operations for sanitizer production. Jameson Whiskey and Absolut Vodka, both of which are owned by Pernod Ricard, received government approvals within 24 hours of submitting proposals to create batches of hand sanitizer. By the end of the same week, they were rolling their first products off production lines in Arkansas.

To help other distilleries do the same, the Alcohol and Tobacco Tax and Trade Bureau has waived provisions of internal revenue law to authorize permitted distillers to produce ethanol-based hand sanitizers. While most participating distilleries have a substantial amount of ethanol on hand, they’ve had to source other key ingredients such as glycerin and hydrogen peroxide, which they don’t usually use, as well as the right plastic containers for packaging their hand sanitizers. Once they gather the ingredients, the master blenders at distilleries have used their expertise as well as the World Health Organization’s recipe for high-quality hand sanitizer to create disinfectants in this time of shortages.

BACARDI HELPS PRODUCE HAND SANITIZERS WITH CHANGE IN PRODUCTION

Although the U.S. may consume the largest volume of wine of any country in the world, it is also partial to its liquor. And America’s favorite distilleries, small and large, are taking on this initiative as well. BACARDI Rum is partnering with Puerto Rico-based lubricant manufacturer Olein Refinery to make sanitizers. In upstate New York, smaller distilleries are also shifting operations to help local healthcare workers. These distilleries offering a helping hand include Kymar Farm Distillery, Sauvage Beverage Distillery, and Black Button Distilling. Other distilleries-turned-sanitizer-producers throughout the U.S. include the Tennessee Distillers Guild, Bently Heritage Estate Distillery in Nevada, and Ko’olau Distillery in Ohau, Hawaii.

As businesses across the country adjust their everyday operations to help in the time of coronavirus, individuals can see first-hand the impact of small contributions. What can you do to help your community and ensure that everyone stays connected during these tough times?

Beauty Technology: FOREO UFO LED Thermo Activated Smart Mask

What’s New in Beauty Tech: Foreo UFO: The Sophisticated Smart Mask

We have been on a face mask roll lately and our skin is loving it. This time around, we’re getting a lot more technological as we try out the Foreo UFO, the sophisticated smart mask. This smart, blue tooth-enabled facial mask combines groundbreaking hyper-infusion technology with innovative K-beauty formulas for a complete facial treatment in 90 seconds. You may already be familiar with and enjoyed some of Foreo’s innovative beauty tech devices, the Foreo UFO will also win your beauty-loving heart.

Beauty Technology: FOREO UFO LED Thermo Activated Smart Mask

UFO integrates thermo-therapy and cryo-therapy to push the mask’s essence into the skin’s surface and lock in moisture while reducing the appearance of pores. T-sonic pulsations gently massage mask essence into the skin, while full-spectrum LED light therapy completely rejuvenates skin—unveiling a refined, radiant complexion.

Beauty Technology: FOREO UFO LED Thermo Activated Smart Mask

It was lust at first sight and love at first use of the Foreo UFO Smart Mask at Pepcom. We relished indulging in this groundbreaking beauty tech device and transcendent smart mask treatment. As previously hinted above, the Foreo UFO combines advanced dermal technologies with exclusive Korean mask formulas for a decadent facial treatment in seconds. 90 seconds is all you need to enjoy the full benefits of this smart mask device. You’ll love everything about this innovative beauty device that will help to transform your skin’s complexion and give you a spa-worthy facial. We certainly do!

Beauty Technology: FOREO UFO LED Thermo Activated Smart Mask

The Foreo UFO offers a range of UFO-Activated, single-use masks and expert routines, optimized for specific skin care benefits. The individually wrapped mini sheet masks include Make My Day, Call It a Night, Matte Maniac, Glow Addict, H2Overdose, Shimmer Freak Eye Mask, and Youth Junkie. They are available in a box of seven per box for $9.99. We started off with the Make My Day mask, a lux red algae and hyaluronic acid face mask that left our skin looking and feeling hydrated, as well as protected. We are looking forward to trying the others, especially the Matte Maniac soon.

In 90 seconds, this wonder device will prep, moisturize, and protect your skin. Using the coordinating Foreo App, you begin with a Thermo-Therapy and revitalizing red LED light that smooths and preps your skin to absorb the mask’s full benefits. After 30 seconds, the UFO’s T-Sonic pulsations are added to the heat to help with absorption of the hydrating serum. During the last 30 seconds, the heat gradually decreases and the anti-pollution formula is locked into the skin while the LED gives your skin an instant boost of radiance for an all-day glow. With the UFO, you’ll enjoy three targeted photo facials in one at-home device.

Beauty Technology: FOREO UFO LED Thermo Activated Smart Mask

Exclusively developed for the flagship UFO model, Cryo-Therapy mode is an effortless way to diminish the appearance of pores and reduce puffiness. No need to stash skincare in the freezer – with the simple touch of a button, UFO instantly cools to refresh and invigorate skin.

The 100 percent waterproof UFO Smart Mask is easy to clean between uses and the included stand (not pictured) keeps your UFO where it belongs when not in use – on display.  It is USB-rechargeable, lightweight, portable, and is available in three colors – Fuschia, Mint, and Pearl Pink. Plus every UFO comes with a 10-Year Quality Guarantee and 2-Year Limited Warranty. Get your favorite color for $279.00 on www.foreo.com, Sephora retail locations, and www.sephora.com.

Sleeping Beauty: Innisfree Beauty Welcomes New NYC Flagship Store

Take it from someone who knows first hand, we do not get enough sleep. Unfortunately, we are at a time when self-care has taken a back seat to working and getting things done. We’re not even talking about treating yourself to a vacation or spa treatment, we’re talking about simply getting enough sleep. Raise your hand if you get a full eight hours of sleep; how about five or six? We have personally been getting by on five or less and it’s been taking its toll on our skin and bodies. We recently had the pleasure of learning all about the benefits of getting enough “beauty sleep” from Sleep Expert, Dr. Rebecca Robbins. Our beauty sleep masterclass was held at the new flagship location of Innisfree Beauty, the K Beauty brand offering innovative beauty products. We also had the pleasure of being introduced to the must-have overnight beauty products from Innisfree Beauty.

We ventured up to the mini oasis that is the second floor to hear Dr. Robbins spoke about the benefits and importance of sleep and its impact on your skin and overall health. We learned about the various levels of sleep, the ideal amount of sleep we should all get, and of course, how the right amount of sleep and the right skincare products can keep you looking your best.

We highly recommend you pop into this K Beauty haven to get acquainted with all six of their overnight beauty products. Whether you need help with anti-oxidants, moisturizing, hydrating, brightening, or anti-aging, these overnight skincare solutions are amazing…..we’re currently obsessed. As we don’t get enough beauty sleep, we’ll happily take all the extra help we can get to improve our skin health.

Innisfree Beauty products like the Brightening & Pore-Caring Sleeping Mask and Lip Sleeping Pack with Canola Honey are targeted to work and improve skin while you sleep. They, along with all Innisfree Beauty products, are made from the finest natural ingredients responsibly sourced from Korea’s pristine Jeju Island.

Brightening & Pore-Caring Sleeping Mask – Rest easy as you indulge in this deeply nourishing night cream, infused with Jeju Tangerine Peel Extract, Jeju Green Tea Extract and rich Shea Butter. The zesty peel of Jeju Tangerines has four times the amount of anti-oxidant-rich Vitamin C than the juicy flesh. That’s the secret of this overnight cream that’s formulated to help even skin tone and reduce the look of dark spots. Wake up to skin that looks and feels astonishingly moist, supple and bright.

Lip Sleeping Pack with Canola Honey – Pamper your pout while you sleep with this deeply moisturizing evening lip balm formulated to care for and nourish your lips with Jeju Canola Honey and Oil. Smooth it on before you hit the sack and wake up to smoother, more hydrated lips.

Innisfree also offers a series of free 30 minute classes at their flagship, including Skincare Series {Age Delay – Keep it Strong!}, Girls’ Guide “Day to Night” Looks, Intro to K Beauty Skin Care Routine, and Make-up Series {Complexion – My Cushion 101}. We know you want to know more, so head over to Innisfree’s NYC flagship location in Union Square at 862 Broadway. We promise you won’t be disappointed.

Give Your Skin A Holiday With These Must-Have Renewing Masks

The holiday season can always be a stressful and hectic time. The stress can take its toll on your body and of course show on your face. Just as we all need a holiday from work and the stresses of life, your skin deserves a holiday as well. The quickest way to de-stress your skin is pampering it with renewing masks like these from international skincare brands, Eleni & Chris and Sand & Sky.

Say hello to enjoying a Scandinavian, and Australian glow with the revitalizing and energizing facial masks from Eleni & Chris and the detoxifying and brightening Sand and Sky. These renewing masks treat your skin to a much-needed escape from the stress and harsh temperatures of the holiday season.

Eleni & Chris Sincell Face Mask: Detox $9.00

Revive and replenish your face with this cream-like soft touch mask that intensely hydrates the skin and balances your complexion. The ultra-fine long fiber Eleni & Chris Sincell Face Mask: Detox leaves your skin healthier with the help of Grapefruit Licorice Root and Oat Extract. It revives, energizes, and protects your skin from toxins and free-radicals without removing your skin’s essential natural oils. Get a single for $9.00 each or a set of six for $49.00 at www.eleniandchris.com.

Eleni & Chris Bio-Cellulose Age Renewal Eye Mask $8.00

Treat your eyes to a new kind of indulgence with CAVIAR. This eye sheet mask delivers unique Scandinavian ingredients in a bio-cellulose technology, which treats the skin around the eye to a new kind of indulgence. It leaves you with firmer, radiant skin with velvety soft and smooth touch. The Eleni & Chris Bio-Cellulose Age Renewal Eye Mask is proven to reduce and prevent wrinkles with the help of Cloudberry, Sea Fennel, and Japanese Cherry. Get a single for $8.00 each or a set of six for $44.00 at www.eleniandchris.com.

Sand & Sky Brilliant Skin Purifying Pink Clay Mask $49.00

This 4-in-1 Sand & Sky Brilliant Skin Purifying Pink Clay Mask brightens your skin in just 10 minutes. This botanical treatment mask works by combating pollution and minimizing excess oil while refining pores, regulating sebum and reducing pigmentation to reveal smooth skin with a glow with the first use. It can be used as an instant detox mask to draw out impurities, toxins, and pollutants from the skin. It comes with an application brush for mess-free application. The Sand & Sky Brilliant Skin Purifying Pink Clay Mask is available for $49.00 at www.sandandsky.com.

What are your thoughts on these renewing masks? Does your skin deserve a little holiday break?

Face Off, Game On: GLAMGLOW Sonic the Hedgehog GravityMud Mask

What do you do when you grow up? You usually leave your childhood behind, this includes the characters that entertained you while you were young. You grow into adulthood and leave those characters behind for the younger generations. What if you could reacquaint yourself with your favorite character, but in an adult way? Thanks to GLAMGLOW (now under the Estee Lauder umbrella) and artist Donald Robertson aka Drawbertson, beauty addicts, female gamers, and fans of Sonic the Hedgehog can do just that. Say hello to the GLAMGLOW Sonic the Hedgehog GravityMud Mask.

Glamglow_Sonic_the_Hedge_GravityMud_www.mylifeonandofftheguestlist.com
Glamglow_Sonic_the_Hedge_GravityMud2_www.mylifeonandofftheguestlist.com

In honor of Sonic the Hedgehog’s 25th birthday Donald Robertson and GLAMGLOW created a limited edition, blue version of GLAMGLOW’s GRAVITYMUD. This innovative peel off mud treatment, which comes in blue Sonic the Hedgehog branded packaging, instantly leaves your skin feeling firmer and more lifted. In its original formula, the ingredients transform from white to brilliant chrome, leaving your skin toned and with sexy contours. This little bit of magic is powered by TEAOXI™ Marshmallow + Licorice Leaf. With the Limited Edition Sonic the Hedgehog GRAVITYMUD, the peel off mask stays blue from application to removal.

Drawbertson_Sonic_the_Hedgehog_Artwork_www.mylifeonandofftheguestlist.com

To honor Sonic the Hedgehog, Donald Robertson created an illustration that depicted the gaming character as a fashionista, giving her a chic look while keeping signature details, like Sonic’s cool blue hairdo, white gloves, and red shoes.

Sadly if you’re looking to purchase the GLAMGLOW Sonic the Hedgehog GravityMud Mask, it’s not available for sale but you can snag unlimited amounts of the regular, chrome GLAMGLOW GravityMud Mask for $69.00 each on www.glamglow.com. While you’re there, try out some of their other amazing products that we’re sure you’ll also fall head over heels for. If you are one of the lucky ones to snag the limited edition masks, please share your gaming and masking stories with us.