Two Female-Founded Companies Create App to Redefine Safety in the Black Community

Two Female-Founded Companies Create App to Redefine Safety in the Black Community

source url The United States is having a long-overdue conversation about racial disparity in the country, specifically about the systems that disadvantage black communities. From rampant over-policing of black neighborhoods to redlining that prevents black people from obtaining mortgages to become homeowners, there’s plenty to discuss and improve. Two female-founded safety companies are partnering together to start rectifying the injustices that black people face in the U.S. by redefining safety in the black community.

http://restivos.com/?kaletra=kaletra-covid-19-coronavirus Two Female-Founded Companies Create App to Redefine Safety in the Black Community

Grooop and Blaq App are working together to develop a racially-aware tech app that can help black and brown citizens deescalate and escape life-threatening situations quickly and easily. Although 23% of startups fail because they have the wrong team, this collaboration between innovators and entrepreneurs has a promising future. The black female programmers and coders who developed Blaq App have the revolutionary vision to help black and brown people avoid danger before it happens while Grooop has the technology and notoriety to help the app gain success and widespread use.

http://fitkatbykatrinabowden.com/?ka=lopinavir-chemical-structure Grooop is a social-safety iOS app that is used on university campuses across the United States to combat sexual assault. It’s known for redefining safety in a more positive, accessible, and non-invasive light. The company provides service contracts with corporations and universities that help improve safety within specific communities of people without invading their privacy. Through its partnership with Blaq App, Grooop aims to further redefine safety to include and support people of color and demonstrate how white-led companies can put in the necessary work as allies.

see url “A fundamental part of our work at Grooop is creating a community that both empowers and protects. We would be remiss not to acknowledge that our black brothers and sisters are living in a reality that does not empower or protect them. As we continue to learn and grow, we commit to participating in tangible allyship by working directly with members of the black community while also amplifying their voices,” said Nina Barnett, CEO of Grooop.

Blaq App was created to end the epidemic of violence against and kidnapping and racial profiling of black people. The creators of the app realized that Black Lives Matter and other social justice campaigns tend to do most of their work after a traumatic incident against a black person has occurred. With Blaq App, the creators wanted to equip the black community with a way to actively engage with one another in real-time when someone is profiled, endangered, or missing.

indicaciones de lopinavir y ritonavir Two Female-Founded Companies Create App to Redefine Safety in the Black Community

I am honored to partner with a like-minded female-run tech company. Each of our companies was created with a sincere desire to protect and serve our communities. In the words of Helen Keller, “Alone we can do so little; together we can do so much.” – Maureen Martin, Founder of Blaq App

http://mylifeonandofftheguestlist.com/?kaletra=lopinavir-pills When a potential victim is in danger, they can activate the app manually or with a voice command. The app will then immediately notify their community of friends and family of the current threat to their life. As smartphones are a ubiquitous part of modern society, with them being people’s primary form of communication and four out of five consumers shopping on smartphones, this app has the potential to be an easily accessible lifeline for black people across the country. Through the app, a person’s community can listen in and watch the situation they’re in via a live video. GPS will then direct the community to the potential victim’s location to help find them and bring support or a legal representative. The app can also call 911 for the person in danger to get them immediate medical help. If necessary, the app can even notify local news media outlets that a racially-motivated incident has occurred.

http://fitkatbykatrinabowden.com/?ka=kaletra-renal-dosing Blaq App can also identify perpetrators and expose them to professional or public scrutiny in real-time. The photos and video the app provides can help find the offender’s social media connections as well, such as their employers on LinkedIn, so that they aren’t able to hide their offenses. This feature gives black people a defense against violence perpetrated by vigilantes and racially-motivated attacks. This identification also helps adjust the imbalanced justice system and lack of accountability of biased policing by potentially identifying law enforcement officials.

With over 61% of African-American adults agreeing that they are fascinated by new technology and 67,000 searches performed every second on Google alone, the founders of Blaq App believe that the app will easily find its market among the tech-savvy. Young African-American culture has also been shown in studies to be reflected in their use of digital media as a means of entrepreneurship and creation, further showing the potential for this app to be widely used in the black community.

The technology from Blaq App will be integrated with the technology and service contracts from Grooop to help identify and eliminate safety concerns related to racial injustice. Within the companies’ partnership, they will be able to utilize both technologies separately while having the ability to integrate them within the apps as well. The complete partnership integration between Grooop and Blaq App is scheduled to launch in mid-July.

To give black and brown citizens the guarantee that they can safely enjoy life, liberty, and the pursuit of happiness, Blaq App is accepting donations to their crowdfunding campaign with a goal of $100,000. This amount will help them complete the app’s development, create an online store to stock and sell merchandise, and get one step closer to correcting the many racial injustices in this country.

Pandemic Panache: How COVID-19 is Changing the Fashion Industry

Pandemic Panache: How COVID-19 is Changing the Fashion Industry

Quarantine, but make it fashion.

Although that might have been a phrase uttered in ironic social media posts, the reality is that the fashion industry has experienced major disruptions as a result of the COVID-19 pandemic. However, fashion is ever-evolving — and often as a result of social and global change — so it makes sense that some brands are able to roll with the punches and address emerging consumer demands. Let’s take a look at some of the ways the fashion industry has been impacted by the novel coronavirus.

Pandemic Panache: How COVID-19 is Changing the Fashion Industry

Fashion Industry Outlook

Around 50% of small businesses survive for five years or more — and independent designers and even small-but-well-known brands are having a tough time due to COVID-19. While brands owned by luxury conglomerates are weathering the storm just fine (and some have even seen revenue increases since the onset of the pandemic), even high-end independent brands like Tiffany and Co., Mulberry, and Salvatore Ferragamo have endured massive layoffs and multi-million dollar losses. Not surprisingly, most consumers aren’t in a position to drop a ton of cash on a brand name bag or an expensive necklace right now.

It’s also important to note that the global supply chain for brands has seen major upsets, especially when it comes to fast fashion. Brands aren’t able to deliver low-cost products quickly, as their suppliers have often been cut off due to the virus. As a result, many stores (like Zara) have shut location doors permanently and others (like H and M) have offered massive mid-season sales to make up for the loss in revenue. Even Anna Wintour of Vogue has hinted that the pandemic could spell the end of the road for fast fashion.

Fashionable Face Masks

Still, creativity continues to thrive — and necessity is the mother of invention, as is evidenced by the many designers who have switched gears from couture dresses to face coverings. From Eva Franco and Alice + Olivia to independent Etsy shops, brands have been making — and selling out — face masks for months. Even major corporations like Disney and sports organizations have gotten into the game. Now that the CDC agrees that mask-wearing is essential for all persons over the age of two, consumers are eager to get their hands on reusable fabric masks that can protect them in public spaces. Despite the fact that 93% of kids have seen a doctor within the last year, both children and adults want to do what they can to stop the spread of the coronavirus. That means there’s a major market for face coverings. And while no one is making a substantial income from these masks (as the unwritten rule is to cover only the cost of materials and minimal labor), it’s a way for brands to stay in the public eye, keep employees busy, and provide a much-needed product to the masses.

Work-From-Home Style

In-person fashion shows, like so many events, have gone digital. The combination of travel restrictions and social distancing requirements makes strutting down the catwalk or sitting in the front row next to impossible. And while some people are looking for a bit of escapism, many others just want to be comfortable.

Around 60% of millennials say that improved technology will make the need for face-to-face conversations obsolete — and we’ve seen that put to the test throughout the pandemic. Although it may have been surprising to some, the fact is that business meetings and social get-togethers can take place to great effect via video chat.

As a result, much of the workforce is being productive from their living rooms. While they might be inclined to wear a nice shirt or blouse on top, many of these employees are wearing sweatpants or loungewear on the bottom. And those who have been laid off and have nowhere to go are also opting for ultimate comfort. Sales of pajamas increased by 143% in April, while purchases of pants, bras, and jackets dropped by percentage points in the double digits. And although Crocs saw some major sales thanks to the pandemic and many athletic footwear companies have seen some successes, overall shoe sales were down in Q1 of 2020.

That said, these trends might reverse as states start to reopen. When China finally reopened, one Hermes store had its biggest sales day in history because consumers were so eager to get back to other shopping habits. Still, some are saying that transitioning from comfy clothes to restrictive workwear might not be easy, particularly because weight gain has proven common during the quarantine. Online secondhand clothing sales, especially those on platforms like Poshmark and Mercari, have been fruitful throughout the pandemic — but once retailers and thrift stores start to reopen, it’s possible that those sales might start to dip.

But what might happen over the next couple of months is still a bit of an unknown, especially as confirmed COVID-19 cases continue to rise in areas that have already reopened. We might well have to brace for a second wave, which could cause us to revert to our pandemic habits — but brands might be better prepared for that possibility now that they can more accurately predict consumer behavior.

Black-Operated Brands You Can Support Today

Put Your Money Where the Movement Is: Black-Operated Brands You Can Support Today

In response to the murders of George Floyd, Breonna Taylor, and so many others, people across the United States have started speaking out against police brutality in Black communities. The past few weeks have seen protests in every state in America and in at least 40 countries around the world, countless petitions to get justice for Black Americans who have been killed by the police, and crowdsourced lists of organizations to donate to. As the initial wave of protests subsides, many people have been wondering how they can continue to fight against racial disparities in this country.

Black-Operated Brands You Can Support Today

In addition to keeping this necessary conversation going even as the media cycle focuses less on the protests, a great way to help ensure that Black communities receive the reparations they deserve is to support Black-owned and Black-operated businesses. Whether you physically go to businesses in your community or you support businesses across the country by shopping online, you can fight inequality in the long-term by putting your money where your mouth is and giving Black businesses your hard-earned cash. There are 30.2 million small businesses in the U.S. and all it takes is a simple Google search to discover which of these are owned and run by Black entrepreneurs. To get you started, here is just a small list of some of our favorite Black-owned and Black-operated brands.

Castamira Swimwear

Castamira Swimwear - Black-Operated Brands You Can Support Today

Chantel Davis, a Jamaican-born model, founded this luxury swimwear brand in 2017 and hasn’t stopped her entrepreneurial efforts since. Davis wants Castamira to be a swimwear company for all women, regardless of their size, shape, or skin color. Before she founded the brand, Davis went to university and then signed with Wilhelmina Miami to work as a model for three years.

After seeing the same thin body type over and over again in the modeling industry, Davis was inspired to launch a swimwear brand that aimed to make all women feel comfortable, sexy, and confident in their own skin. Davis designs Castamira swimsuits so that they highlight the small of the back, support the bust, embrace curves, and elongate legs. Every inch of these swimsuits is catered to the female form so that any woman can have fun in the sun while feeling undeniably beautiful.

The Doux

The Doux Haircare

The Doux is a professional approach to curly hair that delivers real results without all of the hype. Maya Smith, a licensed cosmetologist, developed The Doux in a textured hair salon with extensive research and development and thousands of transitioned clients. Smith developed The Doux to treat any style of hair, whether it has natural curl definition or it’s been thermally straightened. With Smith’s innovative product, she’s squashed the battle between straight and curly and proved that any kind of natural is beautiful.

Black Girl Sunscreen

Shontay Lundy's Black Girl Sunscreen

Shontay Lundy created Black Girl Sunscreen in 2016 to help Black people protect their skin against harmful UV rays. Lundy formulated this sunscreen specifically for darker skin tones so that it doesn’t leave a white residue or cast after you apply it. Whether you love laying out on the beach or you’re among the 162 million people who make up the U.S. civilian labor force and spend your working hours out in the sun, you can use this sunscreen to protect your skin. It is also reef-friendly, as it is made with an all-natural formula free of harmful parabens and fragrances.

JustFab

Black-Operated Brands You Can Support Today

JustFab is a fashion-subscription e-commerce site that provides members with a personal shopping experience and is part of TechStyle Fashion Group’s portfolio of brands, which also includes Savage X Fenty, Fabletics, and ShoeDazzle. Daria Burke helps ensure JustFab’s success as their Chief Marketing Officer (CMO). In this position, Burke oversees all marketing functions and pilots JustFab’s global brand awareness and positioning.

Prior to joining JustFab in 2019, Burke led various fashion and retail advertising partnerships at Facebook and Instagram; was a founding team member of Rent the Runway, and served as Head of Beauty Strategy, Innovation, and Experience at CVS. Although Burke is early in her career at JustFab, she is sure to give the fashion brand a boost with her extensive expertise. Bet you didn’t know, JustFab was a Black-operated brand.

Mielle Haircare

Mielle Haircare

With a focus on health from the inside out, Mielle products have shaken up the hair care market since the company’s 2014 launch. Monique Rodriguez is the company’s founder and CEO and used her nine years of experience as a registered nurse to create a line of natural beauty products for all hair types. At an affordable price, you won’t need to pawn precious stones to get the cash you need to purchase Mielle products. You can easily find these natural products at major stores like Walmart or purchase them online to support Rodriguez and her business directly.

Glam Body

Danika Berry's Glam Body

Danika Berry created Glam Body in 2017 with the goal of making skin look and feel better with natural ingredients. Glam Body’s coffee scrubs are vegan and cruelty-free, containing jojoba oil, coconut oil, and coffee. This combination of ingredients helps fight stretch marks, cellulite, hyperpigmentation, eczema, dull skin, and aging effects.

French Deal

French Deal Mens Fashion

Steeven Kodjia started in a competition-winning dance crew at the O’Tentick dance company, a Parisian-based dance studio. While he performed at concerts and in music videos, he developed a strong interest in men’s fashion. After frequent trips to New York City to search for streetwear styles he couldn’t find elsewhere, he decided to start his own fashion label, French Deal.

French Deal is based on Parisian hip-hop looks and VOLUME 4, Steeven’s latest collection, aims to shine a positive light on Africa. With this collection, Steeven wants to challenge stereotypical beliefs to prove that Africa has an amazing fashion scene with a rich history and culture.

Glow by Daye

Glow by Daye Hair Tools

Glow by Daye is a brand that sells high-quality hair maintenance tools and products to help you meet your hair goals. Ranay Orton, a self-proclaimed lazy natural, wanted simple solutions to care for her hair and didn’t find them on the market. So, she created her own. Whether your hair goals are focused on length, moisture retention, or prolonging hairstyles, Orton’s products are designed to help you.

Rucker Roots

Rucker Roots Haircare

Sisters Ellen Rucker Sellers and Ione Rucker-Jamison launched Rucker Roots, a line of healthy products to help all hair types. Their products are derived from vegetable roots, such as ginger root, carrot root, and turnip root. You can shop the Rucker Roots collection for individual shampoos and conditioners or for multi-step systems to boost your hair’s health.

Whether you want to treat yourself to a piece of luxury fashion or you’re looking for affordable products to use in your daily life, you can support Black businesses. Use these companies as a starting point and remember to share your favorite brands with your friends and family. By creating a network of financial support for Black-operated businesses and recognizing the achievements of Black entrepreneurs, we can help Black communities thrive.

ROKiT Launches a NEW Telemedicine App for 24/7 Medical Care

ROKiT Launches a NEW Telemedicine App for 24/7 Medical Care

Unless you live with a doctor or are showing symptoms of Covid-19, it’s not so easy to get medical care. Thanks to the Coronavirus, medical care has become virtual. While some doctors are now trying Zoom medical consultations, owners of ROKiT phones, makers of glasses-free 3D smartphones, have long been enjoying a Telemedicine app, which was exclusive to the ROKiT phones. In light of this pandemic, ROKiT announced the launch of its new telemedicine service powered by MeMD, to EVERYONE. That’s right, from now on, you won’t need a ROKiT phone to partake in their Telemedicine app.

ROKiT Launches a NEW Telemedicine App for 24/7 Medical Care

The ROKiT Telemedicine app provides users instant access to a virtual medical consultation. Doctors can give treatment options for minor conditions and ailments such as the flu, sinus infections, respiratory infections, and more. If prescriptions are needed after the proper diagnosis has been given, medicines can be sent to the patient’s pharmacy of choice.

“Telemedicine is a vital tool to help patients get medical care, 24/7 from home or anywhere and given the current global health crisis, we wanted to extend our existing service so it’s accessible for everyone, not just our current ROKiT phones customers,” said Jonathan Kendrick, co-founder of ROKiT Phones. “ROKiT Telemedicine reduces the need for travel and minimizes the risk of exposure in doctors’ offices, hospitals, and clinics, especially useful in these unprecedented times.”

ROKiT Launches a NEW Telemedicine App for 24/7 Medical Care

Once the app has been downloaded, users will incur a monthly subscription fee of just $9.99. All virtual doctor visits will cost users just $38.00 per visit compared to an average of $176.00 urgent care visit.

“Telehealth is needed now more than ever, especially in light of the COVID-19 crisis,” said Bill Goodwin, CEO MeMD. “We’re proud to partner with ROKiT to provide even more people with affordable and accessible medical care, anytime they choose. We’re already touching millions of lives, which just shows the service is valued and in high demand.”

ROKiT Launches a NEW Telemedicine App for 24/7 Medical Care

Once the app has been downloaded, users will incur a monthly subscription fee of just $9.99. Virtual doctor visits will then cost users just $38.00 per visit compared to an average of $176.00 urgent care visit.

For more information regarding ROKiT Phones and the ROKiT Telemedicine App please visit www.rokittelemedicine.com; to download the ROKiT Telemedicine app, please visit the Apple App Store or the Google Play store.

NEW for the Summer: The Sugarfina x COOLA Stay Tropical Gift Set

Summer Must-Have: The NEW Sugarfina x COOLA Stay Tropical Gift Set

Just because we’re currently stuck indoors, it doesn’t mean we can’t enjoy the upcoming summer season. Believe it or not, we have found paradise. We’re celebrating the season of tropical temperatures with a must-have summer gift set from Sugarfina and COOLA. Sugarfina, known for its luxury candy, and COOLA, the award-winning skin and suncare brand, have teamed up to bring you an on-trend and limited-edition set bursting with sweet, summer-ready flavors. Join us in indulging our senses with the Sugarfina x COOLA Stay Tropical gift set.

NEW for the Summer: The Sugarfina x COOLA Stay Tropical Gift Set

The Sugarfina x COOLA Stay Tropical gift set, housed in an exclusive reusable pouch, features tropical indulgences from both brands. Thanks to Sugarfina, you will yield to the most incredibly yummy Piña Colada Bears; bursting with rum, pineapple, and coconut cream flavors, you’ll think you’re on an island escape. Your palate will also thank you for their refreshingly tart and sweet Island Pineapple Gummies. The delectable pineapple-shaped gummies are made with pineapple puree for a vegan and delectable island-inspired treat. COOLA further gratifies your senses with its water-resistant, natural piña colada scented, organic Classic Body Sunscreen Spray SPF 30. This must-have sun protection comes in a travel-ready package perfect to take with you. Find your paradise with the Stay Tropical gift set, whether you’re heading to the park, backyard, or front porch.

NEW for the Summer: The Sugarfina x COOLA Stay Tropical Gift Set

“We are thrilled to be partnering with our friends at Sugarfina, an innovative, like-minded Southern California brand whose treats we adore! Based on a shared desire to surprise and delight our fans, we’re excited to introduce our signature tropical scents in delicious gummy form. Yum!” said Chris Birchby, Founder and CEO of COOLA.

“We are consistently innovating and leading the marketplace in both packaging design and product in the luxury confections industry,” Said Scott LaPorta, CEO of Sugarfina “So when the opportunity arose to partner with our favorite sun care brand to deliver a sweet luxury experience in gift set form, we couldn’t resist!”

With gourmet candies and organic skincare, the Sugarfina x COOLA Stay Tropical gift set offers the perfect dose of summer extravagance. The gift set retails for $30.00 and is available now on www.COOLA.com, www.sugarfina.com, at Sugarfina boutiques, ULTA, and Nordstrom.

Limited Edition Sailor Jerry Bottle in Honor of Military Appreciation Month

Limited Edition Sailor Jerry Bottle in Honor of Military Appreciation Month

Did you know May is Military Appreciation Month? A time to remember the sacrifice and service those in and out of the military have made to this country. Who better than a brand started by a serviceman to celebrate the servicemen and women during Military Appreciation Month. In conjunction with their ongoing partnership with the United Service Organization (USO), Sailor Jerry Rum has launched a limited-edition bottle commemorating our military heroes.

Limited Edition Sailor Jerry Bottle in Honor of Military Appreciation Month

The Sailor Jerry Spiced Rum’s limited-edition bottle wrap exemplifies Founder Norman “Sailor Jerry” Collins’ spirit and the servicemen and women’s dedication to serving our country. From his time in the Navy, Collins discovered his passion for tattooing; after WWII, he tattooed the many sailors who came through his Hawaii tattoo shop. Bottled and blended in America, the limited-edition bottle wrap represents Collins’ flash artwork and honors our nation’s servicemen and women. It’s a wonderful way to celebrate Military Appreciation Month, especially as Fleet Week is canceled due to Covid-19.

Limited Edition Sailor Jerry Bottle in Honor of Military Appreciation Month

“We are honored to continue our partnership with the USO, to serve as a Force Behind the Forces® and to show support to the troops who serve our country,” said Josh Hayes, Sailor Jerry Spiced Rum Senior Brand Manager. “The limited-edition bottle wrap is a bold representation of Collins’ iconic flash artwork and is a must-have collectible for any Sailor Jerry fan.”

Limited Edition Sailor Jerry Bottle in Honor of Military Appreciation Month

To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, the largest amount yet. This amounts adds to Sailor Jerry’s total contribution of $1,000,000 supporting the USO and other military organizations since 2016.

“We are thankful to continue our partnership with Sailor Jerry Spiced Rum and have been excited to see the partnership grow year after year,” said Chad Hartman, USO Vice President, Development and Corporate Alliances. “The Sailor Jerry team has helped us to host great events that express our appreciation for our troops and the company also helps rally other military supporters to give thanks and give back to service members and their families.”

The connection between Sailor Jerry Spiced Rum and the USO started in 2016. It was then that Sailor Jerry partnered with Fleet Week New York, throwing a party on U.S.S. Intrepid to toast the troops. Since that initial Military Appreciation Month event, Sailor Jerry has invited celebrities such as Norman Reedus, Glen Powell, and Alabama Shakes to toast the troops at Fleet Week events in New York, Los Angeles, and San Francisco. These events gave Sailor Jerry the opportunity to raise awareness and funds for military organizations. These organizations help many servicemen and women who sacrifice their lives for our country every day.

With a suggested retail of $14.99, Sailor Jerry Spiced Rum’s limited-edition hits shelves before Memorial Day. It will be available at national and local liquor stores across the U.S. all summer; so you can raise a glass in honor of Military Appreciation Month all summer long.

H2rOse Rose Water and Saffron Beverage

H2rOse Rose Water Beverages: Stay Hydrated! Be Beautiful

We can personally attest to an increase in wine intake during this pandemic; we’re not surprised since we’re all stressed out and bored with the drastic change to our lives. Of course, surviving through this devastating pandemic means taking care of yourself. Remember while you’re tossing back those cocktails and glasses of wine, it is essential to stay properly hydrated. While drinking water is good for you, it is vital to also boost your immune system to help your body fight the coronavirus. One way we’re staying hydrated and boosting our immune system is by enjoying the delicious H2rOse Rose Water beverages.

H2rOse Rose Water and Saffron Beverages

H2rOse Rose Water beverages is a specialty beverage uniquely made of rose water, saffron, and other natural ingredients. Are you already familiar with the amazing benefits of rose water? Rose water’s many benefits include improving skin appearance, reducing stress and anxiety, and promoting better sleep; it also enhances your mood, plus it not only tastes good but smells good too! You may know Saffron as a taste enhancement in food; did you know it helps to ease digestion and curbs your appetite? A definite plus if you find yourself barreling through your groceries. The combination of both of these distinct ingredients and the refreshing taste of H2rOse Rose Water beverages provides you with a delicious beverage that allows you to reap the benefits of beauty and health from within.

H2rOse Rose Water and Saffron Beverages

Other benefits include helping to reduce bloating and menstrual cramps, promotes better sleep, is a strong natural antioxidant, and reduces inflammation.

H2rOse Rose Water is available in four delicious flavors: Mango, Peach, Apple, and Wild Berry. The 16.9 fl oz / 500ml beverages boast 40 calories, 10g of sugar per bottle, and is sweetened with 100% organic evaporated cane sugar. The rose water and saffron beverages are vegan, kosher, and are non-GMO. They are available in single flavor 4-packs for $18.00, 12-packs for $28.00, and multi-flavor 12-pack for $30.00 on www.drinkh2rose.com.

H2rOse donates a portion of its annual proceeds to the National Breast Cancer Foundation, AIDS Healthcare Foundation, Autism Spectrum Disorder Foundation, and the ALS Association.

 

5 Companies That Have Raised Money for COVID-19 Relief Efforts

As the COVID-19 pandemic continues to change the lives of Americans across the country, individuals and organizations are stepping up to help those in need. This help is still sorely needed, despite recent talks from federal officials about reopening the country to start resuming “normal” life. New York, one of the hardest-hit spots in the country, is still seeing about 2,000 coronavirus hospitalizations every day and Governor Cuomo has announced that nonessential businesses will stay closed until at least May 15.

Coronavirus Relief Effort

To help healthcare workers, essential staff, and everyday citizens affected by the virus, companies of all shapes and sizes have been raising money for COVID-19 relief efforts. Here are five organizations making a difference during these unusual times.

Faviana and No Kid Hungry

5 Companies That Have Raised Money for COVID-19 Relief Efforts

Faviana, a high-end evening wear brand founded and based in New York City, has partnered with the No Kid Hungry campaign to help support the millions of vulnerable children impacted by the COVID-19 pandemic. Share Our Strength, a nonprofit with the objective of solving issues of hunger and poverty in the U.S. and around the world runs the national No Kid Hungry campaign. This campaign connects children in need with nutritious food and helps teach their families how to cook meals that are healthy and affordable.

Faviana X No Kid Hungry

 

To support the campaign, Faviana is encouraging its community to post photos on Instagram that capture themselves in a moment of positivity using the hashtag, #CelebrateYourself. For each post, Faviana will donate $1 to the No Kid Hungry campaign. Faviana is offering free virtual styling appointments and consultations to incentivize participation. They are also accepting direct donations through GoFundMe for the No Kid Hungry campaign to help boost their Instagram initiative.

Feed the Frontlines New Jersey

5 Companies That Have Raised Money for COVID-19 Relief Efforts

A coalition of New Jersey restaurants has formed a new initiative known as Feed the Frontlines New Jersey, inspired by Feed the Frontlines New York. Eddy Sujak of Sofia Restaurant in Englewood, New Jersey started the initiative to help feel healthcare workers on the frontline of the fight against COVID-19 in New Jersey. Other local restaurants such as Giovanni’s Bicycle Club, Axis Taverna, and Bennie’s have also joined the cause of supplying meals to the state’s hardworking healthcare workers.

The mission of Feed the Frontlines New Jersey is to raise money to fund the meals from participating restaurants. By visiting the initiative’s website, donors can choose the restaurant and medical institution they would like to support. Not only do these donations help keep healthcare workers fed and energized, but they also support local restaurants and their employees.

Proper No. Twelve Whiskey

5 Companies That Have Raised Money for COVID-19 Relief Efforts

MMA Champion Conor McGregor is used to fighting, but he has recently joined a battle unlike any he’s ever fought before. McGregor’s Proper No. Twelve Irish Whiskey brand has donated $100,000 to the COVID-19 Heroes Fund. This fund is run by the Tunnel to Towers Foundation and is also focused on the healthcare workers risking their lives to fight the novel coronavirus. The fund has pledged $3 million to provide these workers with meals and personal protective equipment. The fund will also provide financial relief through temporary mortgage payments to a healthcare worker’s family should they lose their life-fighting COVID-19.

In addition to their $100k donation, McGregor’s brand is encouraging individuals to purchase a “One For All” t-shirt. If you purchase a shirt, 100% of the proceeds will be donated to the COVID-19 Heroes Fund. A repeat donor to Tunnel to Towers, McGregor’s brand donated $1 million to the foundation earlier this year in support of the country’s first responders. As these responders handle life-threatening emergencies such as crashes related to operating a vehicle while impaired, supporting them year-round is essential.

Milk Makeup and the Wu-Tang Clan

5 Companies That Have Raised Money for COVID-19 Relief Efforts

You heard that right. NYC-based skincare brand Milk Makeup has partnered with the iconic Wu-Tang Clan to support New Yorkers affected by the pandemic. On April 10, Milk Makeup donated 100% of proceeds from purchases made on that day to the NYC COVID-19 Emergency Relief Fund. This fund supports healthcare workers, local small businesses, essential staff, displaced hourly workers, youth, families, and other New Yorkers in need at this time.

The collaborative COVID-19 relief efforts raised a total of $106,264.31 in just 24 hours. All shoppers who bought at least $55 worth of Milk products received a complimentary, limited-edition Wu-Tang x Milk Makeup Lip Color. During this successful one-day sale, the makeup brand gifted 1,155 lip colors to their generous shoppers. The brand also donated $250,000 worth of skincare products to frontline responders in New York City hospitals.

Ana Luisa Jewelry

5 Companies That Have Raised Money for COVID-19 Relief Efforts

The jewelry company has launched the #UnitedTogether campaign to help fight COVID-19. In this campaign, Ana Luisa Jewelry has launched the Unity bracelet and is donating all proceeds from purchases of the bracelet to the CDC Foundation. The foundation uses their donations to help communities prevent, detect, and respond to COVID-19, deploy emergency staff to the frontlines, and fund and deliver home essentials to quarantined individuals.

5 Companies That Have Raised Money for COVID-19 Relief Efforts

The unisex bracelet is made with an adjustable black cord and three gold chain links. Each bracelet costs $25 and shoppers can buy one for themselves as well as send bracelets to their friends and family. Ana Luisa created the bracelet to symbolize interdependency and encourage everyone to stand together, even when physically apart. With no vaccine for the coronavirus yet in sight despite the U.S. holding over 45% of the global pharmaceutical market, the message to stay united in the fight against COVID-19 is more important than ever before.

All of these COVID-19 relief efforts come at an important time when our country is faced with an emergency the majority of our population has never before experienced. Although Americans are accustomed to fighting disasters like hurricanes that plague the Atlantic region for six months every year and fires that ravage the west coast during scorching months, the coronavirus has tested the country’s resources and resiliency. With efforts like these, however, it’s only a matter of time until we come out of the other side of this pandemic together.