Tracee Ellis Ross Hosts Optimum AMLA Legend New Product Launches Event

SoftSheen-Carson continues to create breakthroughs in hair care with the new product additions to their Optimum AMLA Legend Collection. Their recent hair care launches includes four products enriched with the Amla Superfruit from India. First, a quick refresher about AMLA Oil – it is a powerful anti-oxidant, rich in vitamins and minerals, and is known for its naturally rejuvenating properties. In other words, salvation for damaged hair.

Hosted by Johnny Wright, SoftSheen-Carson’s Artistic Style Director and actress Tracee Ellis Ross, we were introduced to the wonders of The NEW Optimum Amla Legend Styling Ritual Line, three products which include Optimum AMLA Legend Enchanted Finish Hold + Polishing Spray, Optimum Amla Legend Treasured Temple Edge Tamer, Optimum Amla Legend Lustrous Body Blow Dry Mousse, as well the Optimum Amla Legend Miraculous Black Oil Dull Defying Hair Color.

Optimum AMLA Legend Enchanted Finish Hold +Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine – $6.99

Optimum AMLA Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control – $6.99

Optimum AMLA Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture – $6.99

AMLA Legend Miraculous Black Oil Dull Defying Hair Color is comprised of a 3-­shade palette, including: Jet Black, Natural Black and Natural Dark Brown. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone, demi-permanent, home hair color enhances your natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier.Color can be used every 6-8 weeks – $8.99

The most amazing thing I found out about the the product, besides it’s amazing effect on your hair, is that all the ingredients are natural and those same ingredients were used to create the event’s signature drink – a delicious smoothie (one I kept devouring too quickly to remember to take a photo).

Models were on hand to show us the amazing results of using the Optimum AMLA Legend products has on various hair textures and lengths. As you will see, the models hair were all beautiful; conditioned with incredible shine, and were all long-lasting (they had their hair done in the morning and we were at the 5pm session – there were no touchups).

We were allowed to touch the models hair and we can confirm that they all felt soft, light and not at all stiff or hard. Amla Legend Rejuvenating Ritual Stylers is now available in mass, drug and beauty supply stores nationwide.

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