Posts

Tracee Ellis Ross debuts “Optimum Amla Legend #LegendaryStyle” Video

Actress Tracee Ellis Ross has once again teamed up with Optimum Salon Haircare Artistic Style Director and celebrity hairstylist, Johnny Wright (the two are known for being notoriously hilarious together), to chat about all things hair. In the “Optimum Amla Legend #LegendaryStyle” video, the duo discuss legendary style and their favorite new products from the Optimum Amla Legend Rejuvenating Ritual collection.

During the entertaining video, Johnny Wright shares his expertise in hair care, some very noteworthy tips for stronger, healthier hair, and his legendary hair icons. They both discuss why they love the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an oil used for centuries in India as a luxurious natural hair conditioner, and the benefits this unique product does for your hair. Check out the video below:

The latest from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual includes:

Optimum Amla Legend Oil-Infused Styling Ritual: Condition hair back to life with this 3-piece collection of innovative styling products infused with luxurious Amla Oil. Comprised of Optimum Amla Legend Enchanted Finish Hold + Polish Spray, Optimum Amla Legend Treasured Temple Edge Tamer and Optimum Amla Legend Lustrous Body Blow Dry Mousse, this high-performance trio of products leaves hair with timeless hold, incredible shine, nourishment, protection and long-lasting day-to-night style control. ($6.99 each)

Optimum Amla Legend Miraculous Black Oil Dull Defying Hair color: The first hair color treatment infused with rejuvenating Amla Oil from India. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone haircolor enhances natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier. Available three shades, including: Jet Black, Natural Black and Natural Dark Brown. ($8.99 each).

The Optimum Salon Haircare Amla Legend Rejuvenating Ritual is available at mass, drug and beauty supply stores nationwide.

Tracee Ellis Ross Hosts Optimum AMLA Legend New Product Launches Event

SoftSheen-Carson continues to create breakthroughs in hair care with the new product additions to their Optimum AMLA Legend Collection. Their recent hair care launches includes four products enriched with the Amla Superfruit from India. First, a quick refresher about AMLA Oil – it is a powerful anti-oxidant, rich in vitamins and minerals, and is known for its naturally rejuvenating properties. In other words, salvation for damaged hair.

Hosted by Johnny Wright, SoftSheen-Carson’s Artistic Style Director and actress Tracee Ellis Ross, we were introduced to the wonders of The NEW Optimum Amla Legend Styling Ritual Line, three products which include Optimum AMLA Legend Enchanted Finish Hold + Polishing Spray, Optimum Amla Legend Treasured Temple Edge Tamer, Optimum Amla Legend Lustrous Body Blow Dry Mousse, as well the Optimum Amla Legend Miraculous Black Oil Dull Defying Hair Color.

Optimum AMLA Legend Enchanted Finish Hold +Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine – $6.99

Optimum AMLA Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control – $6.99

Optimum AMLA Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture – $6.99

AMLA Legend Miraculous Black Oil Dull Defying Hair Color is comprised of a 3-­shade palette, including: Jet Black, Natural Black and Natural Dark Brown. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone, demi-permanent, home hair color enhances your natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier.Color can be used every 6-8 weeks – $8.99

The most amazing thing I found out about the the product, besides it’s amazing effect on your hair, is that all the ingredients are natural and those same ingredients were used to create the event’s signature drink – a delicious smoothie (one I kept devouring too quickly to remember to take a photo).

Models were on hand to show us the amazing results of using the Optimum AMLA Legend products has on various hair textures and lengths. As you will see, the models hair were all beautiful; conditioned with incredible shine, and were all long-lasting (they had their hair done in the morning and we were at the 5pm session – there were no touchups).

We were allowed to touch the models hair and we can confirm that they all felt soft, light and not at all stiff or hard. Amla Legend Rejuvenating Ritual Stylers is now available in mass, drug and beauty supply stores nationwide.

SoftSheen-Carson Optimum Launch with Cynthia Bailey & Johnny Wright

I had the amazing pleasure of attending a launch event for the SoftSheen-Carson Optimum AMLA Legend range of products. What exactly is AMLA Legend? AMLA OIL is a well kept and legendary Indian beauty secret. Derived from the AMLA Superfruit, AMLA is renowned for it’s natural rejuvenating properties, providing intense nourishment and conditioning to damaged hair. If you thought Argan Oil was good for your hair, you’ll love the ALMA Oil based products from Optimum Salon Haircare.

Hosted by RHOA’s Cynthia Bailey and SoftSheen-Carson’s Artistic Style Director, Celebrity’s Hairstylist and the First Lady’s Hairstylist, Johnny Wright, the event was held at the AIRE Ancient Baths and featured the six products in the range.

The range of products in the collection include:

Amla Legend No-Mix, No-Lye Relaxer
Body Filler Hair Wash
Body Filler Hair Cream
Damage Antidote Oil Moisturzer
Billion Hair Potion
1001 Oils Cream Night Wrap

I also got a chance to interview Cynthia Bailey on what’s happening on RHOA, see video of that interview filmed on my #HTCOne below (I swear I love this phone):

Softsheen-Carson & Tracee Ellis Ross Launch Optimum Salon Haircare Miracle Oil Collection

Actress, Tracee Ellis Ross, was on hand to help introduce Softsheen-Carson Optimum Salon Haircare’s newest product launch, the Miracle Oil Collection. The Collection features Optimum Salon Haircare 6-IN-1 Miracle Oil, Miracle Oil Hair Moisturizer and Miracle Oil Hair Crème. The Optimum Salon Haircare 6-IN-1 Miracle Oil ($8.99), is a versatile hair product that contains a unique combination of botanical oils with multiple uses and benefits such as a hot oil treatment, daily leave-in conditioner, moisturizing scalp oil, heat protector, frizz controller and dry skin hydrator.

The 6-IN-1 Miracle Oil is infused with 6 natural oils (apricot, argan, avocado, coconut, sunflower and jojoba), it’s 99% naturally-derived and free of silicones, mineral oil, and parabens. It provides six amazing uses for hair, scalp and skin, delivers softness, moisture, intense conditioning, amazing smoothness and unending shine. Whether you have relaxed, natural or transitional hair, this lightweight fast-absorbing hair oil improves hair’s elasticity and manageability, locking out humidity for continuous frizz control.

Check out video below of Actress, Tracee Ellis Ross discuss her experience using Optimum Salon Haircare 6-IN-1 Miracle Oil

  

Tracee Ellis Ross for Optimum Haircare – Glasgow Skinner for mylifeonandofftheguestlist.com from Glasgow Skinner on Vimeo

The Optimum Salon Haircare Miracle Oil Hair Moisturizer and Optimum Salon Haircare Miracle Oil Hair Crème which also feature amazing benefits. A small amount of these lightweight formulas infused with Argan and Coconut Oil instantly transforms your hair and scalp, without any build-up. The Optimum Care Salon Haircare Miracle Oil Hair Moisturizer ($5.99) maintains hair’s natural moisture balance, can be used for everyday hair nourishment, strengthens hair’s resistance to dryness and breakage and protects hair from heat damage. The Optimum Care Salon Haircare Miracle Oil Hair Crème ($5.99) restores moisture for dry hair & scalp, provides supreme moisture, conditioning
and shine.

The NEW! Optimum Salon Haircare Miracle Oil Collection became available in stores nationwide last month.