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Must-Have Hair: Dark and Lovely Fade Resist Haircolor

When it comes to haircolor, one thing we hate is when our brilliant new hair color starts to fade. We tried all we could to prevent, or at least, slow down the process of seeing our vibrant new color fade down to a dull version of itself, losing its vibrancy, shine, and luster. Thankfully those days are over! Imagine your hair having color so rich it lasts up to 8 weeks. With the Dark and Lovely Fade Resist Haircolor range of colors, that’s exactly what you get.

Dark & Lovely Fade Resist Hair Color

This 19 shade haircolor collection boasts a no drip crème hair color in a low ammonia formula is designed to both color and condition your hair. Each new package features a new Extra-Nourishing Conditioner infused with triple fruit oils for extra nourishment for your hair. These fruit oils include Shea, Avocado, and Olive oils, all of which moisturize and help protect colored-treated hair, providing intense nourishment from root to tip.  this Extra-Nourishing Conditioner also locks in brilliant shine to illuminate your haircolor; the result is a color is so rich and ultra-conditioning, it lasts for up to 8 weeks!

Along with the new conditioner, Dark and Lovely adds a new addition to its range of hair colors. Berry Burgundy, #326, is a rich, deep berry red that is very on trend and thanks to Dark and Lovely Fade Resist Haircolor, your color is sure to last without getting dull, no matter your hair texture or hair color needs. The hair colors are specially designed for both relaxed and natural hair, with nutrients your hair needs to protect it from color damage while giving you brilliant color and shine.

To go along with the exciting new Fade Resist conditioner launch, Dark and Lovely is announcing a powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level – their color, their hair color, and their colorful lives. The look, tone, and feel are authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in.

Dark and Lovely Fade Resist Haircolor is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide starting at $5.00. For more information about Fade Resist and the #LOVEMYCOLOR campaign, visit DarkAndLovely.com.

 

Ricky’s NYC and Dark & Lovely Au Naturale Event

The day before NYFW was a busy one for us, one of the events we attended was the casual, Dark & Lovely Au Naturale Event held at Ricky’s NYC. Guests were treated to a Q & A Session, and hair consultations with SoftSheen-Carson‘s Education Director, Mezei Jefferson, as well as receive makeovers, complimentary champagne and food, lots of product sampling, and the chance to win tickets to a fashion week show. The Ricky’s NYC and+ Dark & Lovely Au Naturale Event is an absolute must to attend if you rock natural hair.
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As attendees soaked up all the information they could from Mezei Jefferson (he is the go-to guru for all things Dark & Lovely and, of course, natural hair), we enjoyed tunes by DJ Juss and these delicious Dark & Lovely branded cupcakes and went home with an incredible amount of samples to indulge our hair in.

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If you haven’t tried the Dark & Lovely Au Naturale Collections, you should absolutely get acquainted with wide range o hair-loving products from the brand. Whether you’re trying to mend breakage, control shrinkage, or want to strengthen and rejuvenate dry, thirsty hair, this collection has products for you. Winter has us reaching for the Deep Conditioning Delight, Root to Tip Mender, and Knot-Out-Conditioner.

Make sure to keep an eye out for more Ricky’s NYC + Dark & Lovely Au Naturale events, you just may find yourself going home with some very awesome hair product samples.

Tracee Ellis Ross debuts “Optimum Amla Legend #LegendaryStyle” Video

Actress Tracee Ellis Ross has once again teamed up with Optimum Salon Haircare Artistic Style Director and celebrity hairstylist, Johnny Wright (the two are known for being notoriously hilarious together), to chat about all things hair. In the “Optimum Amla Legend #LegendaryStyle” video, the duo discuss legendary style and their favorite new products from the Optimum Amla Legend Rejuvenating Ritual collection.

During the entertaining video, Johnny Wright shares his expertise in hair care, some very noteworthy tips for stronger, healthier hair, and his legendary hair icons. They both discuss why they love the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an oil used for centuries in India as a luxurious natural hair conditioner, and the benefits this unique product does for your hair. Check out the video below:

The latest from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual includes:

Optimum Amla Legend Oil-Infused Styling Ritual: Condition hair back to life with this 3-piece collection of innovative styling products infused with luxurious Amla Oil. Comprised of Optimum Amla Legend Enchanted Finish Hold + Polish Spray, Optimum Amla Legend Treasured Temple Edge Tamer and Optimum Amla Legend Lustrous Body Blow Dry Mousse, this high-performance trio of products leaves hair with timeless hold, incredible shine, nourishment, protection and long-lasting day-to-night style control. ($6.99 each)

Optimum Amla Legend Miraculous Black Oil Dull Defying Hair color: The first hair color treatment infused with rejuvenating Amla Oil from India. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone haircolor enhances natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier. Available three shades, including: Jet Black, Natural Black and Natural Dark Brown. ($8.99 each).

The Optimum Salon Haircare Amla Legend Rejuvenating Ritual is available at mass, drug and beauty supply stores nationwide.

Marsha Ambrosius Celebrates Dark and Lovely’s Au Naturale Anti-breakage Collection

Singer Marsha Ambrosius, along with Celebrity Chef Roblé, and SoftSheen-Carson Director of Education Mezei Jefferson, was on hand to help celebrate the lunch of Dark and Lovely‘s newest way to celebrate natural hair, the Au Naturale Anti-Breakage Collection. This breakthrough range features anti-breakage treatment products made with Guarana Root and Honey, that help nurture and repair dry, damaged hair, for root-to-tip curl defense, reduce breakage, restore and revive strands, and support hair growth. Your hair is left shinier, more supple, stronger and healthy-looking. The Au Naturale Anti-Breakage treatment collection also has no drying alcohol, no mineral oil, no petrolatum, and no parabens, and is armed with nourishing ingredients to help fight damage and help hair grow longer, at least 4″ a year.

Guests were treated to signature cocktails and bites by Chef Roblé, a product presentation by Marsha Ambrosius and Mezei Jefferson, followed by a musical performance by Marsha Ambrosius.

“For women of color, hair length is a badge of honor but a frustration to achieve as damaged hair challenges its growth and breakage threatens her ability to proudly shine,” says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. “We’re excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair’s fiber, and ultimately help hair grow.”

Both the Dark and Lovely Au Naturale Anti-Breakage (pictured below) and Au Naturale Anti-Shrinkage lines are specially formulated to care for the unique needs of naturally curly hair textures. Whether your hair type is curly, wavy, kinky or coiled, these unique product ranges fulfills all the treatment and styling needs of women with natural and curly hair. The Dark and Lovely Au Naturale Anti-Breakage treatment collection includes:

Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with necessary nutrients to stimulate hair growth. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes and reconstructs damaged hair for a supple, shiny finish. ($9.99)

The Dark and Lovely Au Naturale Anti-Breakage collection is available now at mass, drug and beauty supply stores nationwide.

Tracee Ellis Ross Hosts Optimum AMLA Legend New Product Launches Event

SoftSheen-Carson continues to create breakthroughs in hair care with the new product additions to their Optimum AMLA Legend Collection. Their recent hair care launches includes four products enriched with the Amla Superfruit from India. First, a quick refresher about AMLA Oil – it is a powerful anti-oxidant, rich in vitamins and minerals, and is known for its naturally rejuvenating properties. In other words, salvation for damaged hair.

Hosted by Johnny Wright, SoftSheen-Carson’s Artistic Style Director and actress Tracee Ellis Ross, we were introduced to the wonders of The NEW Optimum Amla Legend Styling Ritual Line, three products which include Optimum AMLA Legend Enchanted Finish Hold + Polishing Spray, Optimum Amla Legend Treasured Temple Edge Tamer, Optimum Amla Legend Lustrous Body Blow Dry Mousse, as well the Optimum Amla Legend Miraculous Black Oil Dull Defying Hair Color.

Optimum AMLA Legend Enchanted Finish Hold +Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine – $6.99

Optimum AMLA Legend Treasured Temple Edge Tamer – Smoothes frizz and flyaways, provides all day humidity and resistance and frizz control – $6.99

Optimum AMLA Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture – $6.99

AMLA Legend Miraculous Black Oil Dull Defying Hair Color is comprised of a 3-­shade palette, including: Jet Black, Natural Black and Natural Dark Brown. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone, demi-permanent, home hair color enhances your natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier.Color can be used every 6-8 weeks – $8.99

The most amazing thing I found out about the the product, besides it’s amazing effect on your hair, is that all the ingredients are natural and those same ingredients were used to create the event’s signature drink – a delicious smoothie (one I kept devouring too quickly to remember to take a photo).

Models were on hand to show us the amazing results of using the Optimum AMLA Legend products has on various hair textures and lengths. As you will see, the models hair were all beautiful; conditioned with incredible shine, and were all long-lasting (they had their hair done in the morning and we were at the 5pm session – there were no touchups).

We were allowed to touch the models hair and we can confirm that they all felt soft, light and not at all stiff or hard. Amla Legend Rejuvenating Ritual Stylers is now available in mass, drug and beauty supply stores nationwide.

Dark and Lovely’s NEW Au Naturale Celebrates Curl Power

Singer/Songwriter Marsha Ambrosius (one-half of the soulful duo Floetry), Blogger Curly Nikki, and VH1 DJ Amanda Seales helped Dark and Lovely introduce the newest addition to their hair empire, Au Naturale, which celebrates the power of Curls.

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Check out some video of Marsha Ambrosius and Curly Nikki welcoming the events attendees

Curly and natural-haired girls enjoyed a night filled with curl consultations from the SoftSheen-Carson Style Squad at the curl stations (stocked with the complete Au Naturale line for guests to personally enjoy), sharing curly hair stories in the Curl Talk booth, taking fun photos at the photo station, delicious hors d’oeuvres and cocktails

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Models with curly hairstyles were on display and later walked the room allowing the events attendees to get a closer look at their very soft, curly hairstyles and the products used to create their looks (we are so in need of one of those Curl Power tees).

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SoftSheen-Carson Optimum Launch with Cynthia Bailey & Johnny Wright

I had the amazing pleasure of attending a launch event for the SoftSheen-Carson Optimum AMLA Legend range of products. What exactly is AMLA Legend? AMLA OIL is a well kept and legendary Indian beauty secret. Derived from the AMLA Superfruit, AMLA is renowned for it’s natural rejuvenating properties, providing intense nourishment and conditioning to damaged hair. If you thought Argan Oil was good for your hair, you’ll love the ALMA Oil based products from Optimum Salon Haircare.

Hosted by RHOA’s Cynthia Bailey and SoftSheen-Carson’s Artistic Style Director, Celebrity’s Hairstylist and the First Lady’s Hairstylist, Johnny Wright, the event was held at the AIRE Ancient Baths and featured the six products in the range.

The range of products in the collection include:

Amla Legend No-Mix, No-Lye Relaxer
Body Filler Hair Wash
Body Filler Hair Cream
Damage Antidote Oil Moisturzer
Billion Hair Potion
1001 Oils Cream Night Wrap

I also got a chance to interview Cynthia Bailey on what’s happening on RHOA, see video of that interview filmed on my #HTCOne below (I swear I love this phone):

BET’S Rip the Runway & Dark and Lovely Announce Sweepstakes

BET’s Rip The Runway has partnered with Dark and Lovely to give Fashionistas worldwide the chance to “Rip the Runway Everyday” and win this season’s hottest and most wanted fashion accessories. From February 1st to March 15th, you can enter to be one of 50 winners who will be randomly selected to win premium handbags and contemporary clutches, with one grand prize winner receiving a designer luxury handbag valued at $1,000. First prize winners win a premium designer handbag valued at $250 and the remaining winners will receive a contemporary clutch valued at $60.

Rip The Runway, which will be televised on March 20th, will be hosted by Kelly Rowland and Boris Kodjoe and feature today’s hottest performances with the latest in high-end urban fashion. This year Dark and Lovely’s very own Bria Murphy will grace the runway! Also making an appearance at this year’s fashion show will be the newest products to the Dark and Lovely family, the 6 Week Anti-Reversion Cream Serum, the Au Naturale Anti-Shrinkage maintenance and styling line and Go Intense!, the 1st hi-impact, hi-care permanent haircolor.

All winners will be selected on March 31st. To enter the sweepstakes or for more information, visit www.iamdarkandlovely.com/riptherunway.