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Spanish Fashion & Lifestyle Brand KIMOA Launches In The U.S.

It’s not often that race car driving and fashion mix, but that is exactly what happened with the new fashion and lifestyle brand that’s coming out of Spain. Say hello to KIMOA, a casual beach collection for men and women (today we’re only highlighting the women’s collection), inspired by the relaxed seashore culture of Southern California.

The beachy collection is the brainchild of Formula 1 race car driver Fernando Alonso, who launched this first line of apparel and accessories in the U.S. market after his recent debut at the Indianapolis 500, where he won the Rookie of the Year award. Based in Madrid, KIMOA is comprised of soft, easy to wear tanks, t-shirt, and sweatshirts for staying warm after a surf or skate session, easy dresses for those special summer moments, and rompers (also known as playsuits) for women, and swim shorts, hoodies, tees, and super soft sweaters for men. We love the idea that someone’s who’s career revolves around moving at such great speeds, would introduce an easygoing fashion and lifestyle brand that encourages you to relax and take things a bit slow.

The new collection also includes a complete line of sunglasses in a selection of round, square and aviator styles, ball caps, beach towels, skateboards, and surfboards. All wearable apparel and accessories within the collection are priced at under $100.00, with skateboards running around $300.00, and surfboards around $675.00. For us, the most standout detail from the collection was the incredible softness of the fabrication. The tees felt especially butter soft and lightweight to the touch, the dresses comfortable, and the sunnies were solid and smooth. The KIMOA Cape Town Sunglasses were absolute favorites.

Spanish artist and close friend of Fernando, Domingo Zapata, gave a warm introduction to the crowd, followed by a short speech from Fernando and the premiere of the KIMOA campaign video. Notable attendees included Spanish model Jessica Goicoechea and Italian model Linda Morselli.

Are you ready to fall in love with KIMOA? Get to know this California beachy brand at www.kimoa.com/int_en.

The Hadry Scarf – The Ultimate Beach Fashion Accessory

Beach season means several getaways to the beach, pool, or lake. We know you’ve got your swimsuits, shoes, sunblock, and coverups all set, but what about protection for you hair? Whether you need protection from the humidity, harmful UV rays, or just don’t want to get your hair wet, we have a stylish hair savior for you. Say hello to the Hadry Scarf, the ultimate beach fashion accessory that protects your hair from the elements, all while keeping you looking good.

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Hadry uses an innovative fabric to protect hair from the elements. This fabric locks out the humidity, is breathable, and water resistant. It keeps your hair and protects it from harmful UV rays. Hadry allows you to feel sexy, sophisticated and fashionable at the beach, pool, or whenever you want to add a stylish element to your look. The Hadry Scarf is the perfect fusion of fashion and function. It allows you to wear your hair completely in or flowing out.

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Hadry is available in two styles, in several different colors, patterns, and styles. You can tie the Hadry Scarf in a long knot, a short knot, sleek and elegant beach bun, a bow, or just wrap it around you hair. The Hadry Scarf is also available in two sizes: Small/Medium, for short thin hair,  and Large/X-Large, for longer thicker hair.

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We must make a note that the Hadry Scarf is not a swim cap, and is not waterproof. Therefore, if you dunk your head under water, the scarf, and your hair will get wet. Other than that, you’re safe to be as stylish as you want, wherever you want. Hadry Scarves retail for $79.00 and are available on www.Hadry.co. Are you ready to add the ultimate fashion accessory to your beach look?

Lands’ End 2015 Swimwear Collection

Although the weather may not be conveying the message, we are officially in the spring season, which means summer is just around the corner. Is your bikini body ready? Whether you are beach-ready or not (we certainly are not), today we’re highlighting the newest swimsuits from Lands’ End. The iconic brand offers three ways to look slimmer with bathing suits that are designed to not only fit wonderfully, but flatter a woman’s curves as well. Many of Lands’ End’s swimsuit styles boasts built-in shaping, and tummy control, with lots of swimwear options that trims every inch, and lets you breathe.

Whether you’re most comfortable in a tankini, bikini, high waisted bikini, swim dress, or you love one piece swimsuits, with their Swim Finder, Lands’ End will help you find the perfect bathing suit to fit your body and lifestyle, in classic colors, bold graphics and prints.

Planning a fun-filled day at the beach or water park, fit everything you need in one of Lands’ End’s durable and stylish canvas totes. The Lands’ End staple comes in a variety of amazing colors and prints. Of course we love the natural colors, but we are drawn to fun prints like the black polka dots, bright indigo paisley, black geo, coral stripe, and true navy paisley.

Lastly, your beach look wouldn’t be complete without some great beach cover-ups and cool shoes. Complete your look with one of the following Lands’ End cover-ups, including UPF 50 Swim Tees, Swim Crop Leggings, Cover-up Tunic Dresses, Jersey Cover-ups, Cover-up Skirts and Shorts, Surf leggings, Sarongs, and Drawstring Pants.

Get to know all these beachwear styles, and more at www.landsend.com.

NYC EVENT ALERT: Ultimate Swimsuit Experience w/ Lands’ End & Glamour’s Swim Truck

It’s almost swimsuit season ladies and we’re sure you’re thinking, “what’s the perfect swimsuit for me to wear this summer?” Thankfully your swimsuit shopping woes will not be an issue this summer. Lands’ End and Glamour is teaming up to bring the ultimate swimsuit experience to New York. On May 21st, anyone who stops by Land’s End The Getaway Tour at Flatiron Plaza, will get style tips to find the perfect swimsuit style for their shape, and the chance to shop for their perfect swimsuit, thanks to a complimentary professional swimsuit fitting and style session with Kendall Farr, fashion stylist, top-selling author and Glambassador from Glamour.

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What’s more, the first 100 attendees will receive a VIP gift bag complete with summer essentials and a great summer read from Random House. While enjoying the day’s event, be sure to check out the unveiling of Lands’ End traveling beach house – a beautiful Coastal-style beach house complete with sand dunes and an upper sun deck – you may find yourself resistant to leave. So if you’re free on May 21, 2014 from 11:00 a.m. – 5:00 p.m, stop by the Flatiron Plaza located at 23rd St and 5th Ave. Keep up with and share your own photos of the Lands’ End The Getaway Tour with hashtag #GetawayTour.

Beach Vacation Essentials | Swimwear from Blue Glue Bikinis

Summertime may be over a month from now but there is still time to get away to escape for some fun in the sun. Yes my dears, it is still beach season though the current weather may be trying to make you think otherwise. And during your escape, whether you choose to frolic in the ocean or lounge by the pool, a stunning swimsuit is essential. If you want to add some glamour to your summer vacation – you need one or two Blue Glue Bikinis.

Based in Bali, Blue Glue is a jetsetters go-to for glamorous swimwear like the above featured (L-R) Tutti Frutti Bandeau, Essentials Body Trikini Drape and Tuffi Frutti Halter Swimsuits. The brand prides itself on being the loveliest and affordable bikinis available in a variety of prints, colors, shapes and sizes to make every woman feel beautiful. What makes Blue Glue bikinis unique (besides the great silhouettes)? They feature a unique micro fiber fabric and a “second skin” texture that’s lightweight, soft, ultra-stretchy and hyper-resistant for optimal comfort. With over 20 cuts of tops and bottoms that can mix and match – bra cup styles to halters plus Brazilian bottoms to boy shorts – Blue Glue offers a variety of swimsuits to celebrate all body types and flatter figures of young girls to mature women. One of my favorite combinations is the All Black Bra Bandeau Black Sequin Halter (with removable straps) paired with the Luxe for Less-All Black Pant Basic Bow Bottom shown below (my other favorite is the above Essentials Body Trikini Drape; it’s so incredibly sexy).

Whether you’re looking for basic black or you prefer a pop of color, Blue Glue will keep your summer style as hot as the heatwave temperatures we had last week. Blue Glue is available at various boutiques across the US as well as in 103 countries around the world. The pieces range from $25.00 – $90.00. Get your chic summer swimwear essentials at  http://www.bikini-online-store.com).

Veronica Brett Luxury Swimwear

There are some companies that just gets it when it comes to dressing a woman, they thrive by the rule that a woman always wants to look and feel like a woman. One such company is Veronica Brett Swimwear, makers of some very beautiful and extra special swimwear. What makes this company’s swim collection so extra special? This luxury collection of swimwear is fashioned especially for breast cancer survivors and women who have had risk-reducing surgeries like a mastectomy.

I know you’re looking at the above three styles and thinking there is no way these are mastectomy swimwear, that’s they’re too beautiful and they look like regular swimsuits. That’s the beauty of the Veronica Brett Swim Collection. Their suits have been designed to accentuate all of a woman’s beautiful features while solving some of the issues that come about as a result of breast surgery. Each style is pocketed on both sides and is also ideal for women who may be naturally asymmetrical. Veronica Brett Swimsuits are made in the USA from the finest Italian swim fabrics (80% polyamide, 20% elastane) and are fully lined (90% polyamide, 10% elastane).

Founded by Patricia Brett, whose family is predispose to breast and ovarian cancer and has seen several family members diagnosed, the birth of Veronica Brett Swimwear started with a swimsuit made for her sister, who fell in love with it and proclaimed she’s never felt sexier in her life. So if you know a woman who’s undergone breast cancer surgery and it not feeling sexy or you want her to feel like a woman again, you should definitely look into Veronica Brett Swimwear. Designer and owner, Patricia Brett will be showcasing new styles for Spring 2012 that I will happily feature during Breast Cancer Month.