Dark & Lovely Rebranding Event

Dark & Lovely Rebrands With a Revitalizing Celebration

When it comes to black women and hair, rain can sometimes be our kryptonite. However, the torrential downpour could stop several black beauties from celebrating the rebranding of Dark & Lovely. For over 45 years, Dark & Lovely has proudly dedicated its legacy to catering to the hair care and styling needs of African American women. In celebration, the haircare brand is unveiling a fresh and new modern look. The new logo and brand aesthetic were all unveiled at the rebranding event hosted by Kela Walker.

Dark & Lovely Rebranding Event

The rebranding comes on the heels of Dark & Lovely’s 45th-anniversary celebration in 2017, honoring its launch as the first at-home relaxer and hair color formulated specifically for African American women. The pioneering brand has evolved and is addressing the role hair plays in that expression with the Dark & Lovely campaign, “Dark & Lovely & __________.”

Dark & Lovely Rebranding EventDark & Lovely Rebranding Event

The Dark & Lovely & _______ campaign celebrates those who authentically express who they are and encourages women to recognize their infinite, internal power, helping them to find their individual voice.

“The Dark & Lovely consumer is bold, she is dynamic and she is constantly changing,” states Kristen Blandon, Vice President of Marketing at SoftSheen-Carsen. “To continue to be the brand she chooses for her evolving hair needs, we must evolve too!”

Dark & Lovely Rebranding EventFade Resist Hair Color

The first updated hair care products are they signature Fade Resist hair color and relaxer product lines. Fade Resist, $5.00, is the #1 hair color for women of color. Its new Nourishing Care conditioner is infused with Vitamin E and Argan Oil to help protect your hair from dryness. Offering 18 shades, the largest shade palette for women of color, the no-drip application provides up to 100% gray coverage. It locks in brilliant shine for up to eight (8) weeks of vibrant, rich conditioning color.

The Dark & Lovely Triple Nourished Silkening Relaxer $7.00, delivers salon-worthy results, leaving your hair feeling nourished and silky smooth. The new Relaxer System helps deliver the conditioning care needed for healthier looking hair. The No-Lye formula helps preserve five signs of healthy hair – moisture, shine, strength, softness, and body. With this new product update, you are able to relax any way you want; whether you want to retouch, tex-tax or spit treat (edges, nape, etc.) for style versatility.

The rebranded Dark & Lovely products are available for purchase at Wal-Mart, Dollar General, Family Dollar, and www.amazon.com.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Crowned In Curls: Naturalicious Hello Gorgeous 3-Step Hair Care System

Ladies, how would you describe your curly hair? Do you have tight curls and coils or do you have medium to loose curls and waves? Fact is, not all curls are not created equal; actually, not all hair is created equal. Even twins can have different textures, curl patterns, etc. So how do you, the curly-haired, keep your curly locks at their best? With the Naturalicious Hello Gorgeous 3-Step Hair Care System of course! Depending on your curl type, there is a Naturalicious Hello Gorgeous Hair Care System that’s best for your curly hair.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Naturalicious has two Hello Gorgeous 3-Step Hair Care Systems, one for Tight Curls & Coils and the other for Medium to Loose Curls & Waves. Not only do these products smell incredible, but they are also multitasking masters that love your hair. The Naturalicious Hello Gorgeous Hair Care for Tight Curls & Coils (pictured above) is designed for more coily and kinky hair textures, which require deeper moisturizing and hydration while allowing the hair to move and not be stiff.

The Naturalicious Hello Gorgeous Hair Care for Medium to Loose Curls & Waves is less dense, which prevents the “weigh down” that often occurs for fine hair textured naturals when looking for a deeply moisturizing product. Get to know the products that are sure to make your curls happy, below:

Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment

Naturalicious Hello Gorgeous 3-Step Hair Care System

This 2-in-1 replaces five products in your hair regimen: it’s a detoxifying cleanser, a smoothing conditioner, a detangler, a deep conditioner, and does the work of a leave-in-conditioner ALL AT ONCE! It’s created with mega-hydrating Rhassoul Clay straight from Morocco, removes excess toxins, impurities and buildup, which means shinier, healthier hair, and is available as follows:  2oz/$8.00, 8oz/$23.00, and 16oz/$36.00 when sold separately from Hello Gorgeous System.

Step 2: Moisture Infusion Styling Creme

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Moisture Infusion Styling Creme replaces a moisturizer, a styling creme, and a heat protectant. It stops brittleness, breakage, split ends and shedding. Boasting coconut oil, sunflower oil, and vitamin E that condition your tresses, promote healthy hair growth, and encourage length retention. Get this incredible smelling styling creme as follows: 2oz/$8.00, 4oz/$20.00, and 8oz/$33.00 when sold separately from Hello Gorgeous System.

Step 3: Divine Shine Moisture Lock

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Divine Shine Moisture Lock contains Spanish almond regrowth oil aids in growing, thickening, and strengthening hair, Safflower oil to fight frizz, and extra virgin olive oil to lock in moisture 3 times as long. We love the fact that it can be used both as regular moisturizing oil and hot oil. Get the 2oz/$8.00 and the 4oz/$18.00 when sold separately from Hello Gorgeous System.

The products from both these lines are made without Sulfates, Parabens, Gluten, Mineral Oil, Phthalates and are cruelty-free. You can get all three products in either Naturalicious Hello Gorgeous Hair Care System for $56.00 each. Get these products at www.ULTA.com, select Whole Foods, Sally Beauty Supply and www.naturalicious.net.

SoftSheen-Carson Optimum Launch with Cynthia Bailey & Johnny Wright

I had the amazing pleasure of attending a launch event for the SoftSheen-Carson Optimum AMLA Legend range of products. What exactly is AMLA Legend? AMLA OIL is a well kept and legendary Indian beauty secret. Derived from the AMLA Superfruit, AMLA is renowned for it’s natural rejuvenating properties, providing intense nourishment and conditioning to damaged hair. If you thought Argan Oil was good for your hair, you’ll love the ALMA Oil based products from Optimum Salon Haircare.

Hosted by RHOA’s Cynthia Bailey and SoftSheen-Carson’s Artistic Style Director, Celebrity’s Hairstylist and the First Lady’s Hairstylist, Johnny Wright, the event was held at the AIRE Ancient Baths and featured the six products in the range.

The range of products in the collection include:

Amla Legend No-Mix, No-Lye Relaxer
Body Filler Hair Wash
Body Filler Hair Cream
Damage Antidote Oil Moisturzer
Billion Hair Potion
1001 Oils Cream Night Wrap

I also got a chance to interview Cynthia Bailey on what’s happening on RHOA, see video of that interview filmed on my #HTCOne below (I swear I love this phone):

Motions Haircare Celebrates Global Ambassador, Ursula Stephen

Motions Haircare held and sponsored an event celebrating the birthday of Celebrity Stylist and Motions Global Ambassador, Ursula Stephen (wearing a fab french vanilla-colored Roland Mouret dress) at Boudoir. Guests, fellow media and celeb attendees enjoyed delicious hors d’oeuvres, great cocktails and non-stop body shaking music courtesy of DJ Kiss

Guests included superstar and hair chameleon Rihanna (whose Chanel Sunglasses I love), Actress Taraji P. Henson, ANTM’s Toccara, Celebrity Hairstylist Keith Campbell, and Motions Brand Manager Karen Smith

Though I didn’t stay long, I had a great time talking hair (and hair products) with my fellow bloggers and beauty lovers. It was also great to wish Ursula Stephen a spectacular birthday.

Got Curly Hair? Get Frizz Free Curls with CURLS Haircare

During the summer, I’ve been taking a college student, an English major to be exact, to a few events as part of Real World Experience experiment which will hopefully help craft her future endeavors. As stated, she is an English major, so naturally her experience involves covering an event or two and product reviews. So with no further delay, here is the first from Sharlene Cassius, Sophomore at Grambling university.

This is my hair, untamed and uncombed.

It’s not exactly Shirly Temple curly. It’s not even as curly as actress Rachel Tru’s tresses. However, it’s a little wavy and very frizzy, but there is definitely some curl potential for my crowning glory. That’s why I decided to put the Curls for Women five hair care products to the test.

They are – Curlicious Curls Cleansing Cream, Coconut Sublime Conditioner, Quenched Curls Moisturizer, Curls Milkshake (light curl lotion), and the new Cashmere Curls. These fabulous finds are from Curls’ product line designed especially for multi-ethnic women of all hair types. Overall, I would say I am satisfied with these goodies. If you are one those girls who has to deal with your naturally kinky or curly, frizzy, tangle-prone, moisture-craving hair, you’re appreciate how much these products can leave your hair feeling so much more manageable, silky, bouncy and moisturized.

My favorite, out of the five products is Cashmere Curls (shown above), because it caters especially to kinkier hair textures like mine. I can apply it to my twists, undo them, and voila, I have an excellent, nicely moisturized twist out.

Apart from these amazing benefits (especially how the products made my hair less frizzy), I loved the wonderful scent of coconut that stayed with me after using these products. Yes, scent matters to me. One of the first things I do when I’m shopping for hair products is inhale their fragrance and these products made me want to take a second, and a third whiff. And off course, price is extremely important to me. Curls’ products for women (which include a number of products I haven’t had the opportunity to try out) range from a retail price of about $12-$25. I would say that that’s reasonable considering the great results. So, if you want the Curls experience, find these products and Curls’ two other products lines for kids and babies (Curly Qs and It’s A Curl) from top retailers across the US and international countries; better yet, order them online at www.curls.biz .

And, if you believe in giving back, I’m sure you’ll be happy to know that Curls’ Founder, Mahisha Dellinger, works with adoption agencies across the US donating Curls products and teaching multi-ethnic hair care to parents who adopt across racial lines. You go girl!