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Why Should You Attend The Makeup Show NYC On May 5th & 6th?

First of all, if you love beauty you definitely should but there are several other reasons to attend The Makeup Show NYC. For starters, The Makeup Show is the largest pro beauty event in the world! The two-day beauty experience introduces beauty lovers to both indie brands and pro-favorites. Over 120 beauty brands will be showing their products. As an attendee, you will be among the first to see these beauty brands launch their new products. You will witness pro-artists setting new beauty trends, and so much more.

Want to know more about the beauty industry from the Pros? The Makeup Show NYC will have 8 stages of hands-on beauty education and workshops. These workshops will feature strong women in the beauty industry, including Tabatha Coffey, Natasha Denona, Erin Parsons, Danessa Myricks, and more. Get the inside scoop on bridal beauty, makeup for photography, color correction and theory, complexion and skincare, etc. Check out a peak of a part of the show’s layout and some of the brands:

For the first time, ever The Makeup Show welcomes an International Stage where makeup professionals from all over the world are featured. These global artists include Vanessa Davis, Mia Connor, Einat Dan, Darya Kholodnykh, Isabelle De Vries, Lorcan Jude Devaney, Pepe Gutierrez, Daniel Takahashi, Bastian Russ, and Ederson Oliveira.

If editorials and beauty shots are your weakness, you’ll love the Art Gallery with Photographer Matthew Jordan Smith. Along with his work with Revlon and HBO, Matthew has shot many major celebrities; some of these celebrities include Oprah Winfrey, Queen Latifah, and Angela Bassett. He’s also published three books, one of which you can see above.

Last but certainly not least, beauty brands and local makeup artists come together to present the NYC Nights Fashion Show. To celebrate the iconic New York nightlife, The Makeup Show NYC presents a cocktail event with a fashion presentation. The fashion show will take place on Sunday, May 5th, 6:00pm-7:30pm on the 5th Floor in the Main Stage area.

The Makeup Show NYC will be held Sunday, May 5th, from 9:00 a.m. to 6:00 p.m. and Monday, May 6, from
9:00 a.m. to 5:00 p.m. at Metropolitan Pavilion, located at 125 W. 18th Street. Get a complete list schedule of events and scheduled and your tickets to the world’s largest beauty event today.

NYC EVENT ALERT: Meet Artist Donald “Drawbertson” Robertson w/ Smashbox at SEPHORA

Cult Favorite Artist Donald “Drawbertson” Robertson partnered with Smashbox at Art Basel and blew everyone away with his lipstick car and the very cool artwork on the Smashbox X Donald Robertson Collection. He’s also been rocking both the art and Instagram world with his incredible, and colorful artwork. Now it’s your chance to meet the famed artist and see him create in person at a #SmashboxLovesSephora Event.

Get to know the Smashbox X Donald Robertson Collection, receive a complimentary makeup application featuring one of four looks exclusive to the event. Watch Robertson create live art, including one-of-a-kind shopping bags, created especially for you*, on Saturday, April 4th, from 11 AM – 6 PM at Sephora Meatpacking, located at 27 9th Ave. All attendees will get to meet Donald in person, from 12 PM – 3 PM. For more details, call Sephora at (212) 510-7941.

*With any Smashbox purchase

Smashbox Cosmetics Presents The Santigolden Age by Santigold Collection

In a joint collaboration with music artist, Santigold, Smashbox Cosmetics presents an exclusive, limited-edition, vivid and playful color range called The Santigolden Age by Santigold, launching April 1st. The singer, known for her predilection to mixing-and-matching her looks, inspires her collage style with this eye-catching collection. Playing with the notion of a Golden Age of our world post it’s prophesied December 2012 end – an age where the earth as we know it ceases to exist, revitalizing itself and morphing into its own beautifully balanced, utopic mirror image. This is a world where the earth, stars, humans, aliens and all co-exist harmoniously.” – the collection perfectly captures Santi’s vision and aesthetic. The non-traditional eye palette design,  her hand-drawn serpentine artwork featured on the eye palette packaging, the chunky Egyptian Revival-esque font, the textured pyramid ring (which houses a lipstick) and the dual-color-ended pencils (it is said she wanted four colors) are just some of the standout details.

Eye Shadow Collage: Featuring Santigold’s distinctive collage art, these palettes includes 5 shades of our luxe wet/dry shadows to mix and match any eye look – $36.00
  • Shades include: Earth As We Know It (kelly green, soft sparkling cream, dark matte blue, dark sparkly forest green, raisin with rosegold pearl), and Apocalypse Now (shimmery teal, sparkling pewter, matte black, shimmery oyster, bright golden orange).

Be Legendary Lip Gloss: These one-of-a-kind glosses can be worn alone or layered over other shades to give them new life. Show-stopping color. Non-stop shine. Never sticky – $20.00

  • Shades: All Gold E’rything (sheer copper sparkle), Hot Lava (orange red)

Be Legendary Lipstick Ring: A Smashbox first! This collectible snake-pyramid ring is adorned with Swarovski crystals and has a limited-edition shade of Be Legendary Lipstick hidden inside – $49.00

  • Shades: Still Kickin’ (soft golden coral)

Double-Ended Limitless Eye Liner: Eyeliner for the new era! These double-ended liners let you master your own make-believe. Mix and match the bold colors to create endless versions of you – $24.00

  • Shades include: Azurite Is Never Wrong/El Dorado (bright blue/soft gold), Yellow Dwarf/Green Martian (bright yellow/mint green)

Nail Polish Art Strips: You’ll have the world at your fingertips with these exclusive, mistake-proof nail strips. Designed by Santigold and @TroubleAndrew $49.00/Set.

  • Designs: Serpent Charmer and Eye of The Beholder

“Santi really brought her eclectic sense of style to this collaboration. I love creating unique looks with the bright shades she dreamed up!” —Lori Taylor Davis, Smashbox Global Pro Lead Artist

“I’ve always loved Santi’s music, and she brought that same vibe and energy to this collection.” —Davis Factor, Smashbox Founder and Celebrity Photographer

For those who want to know more about the collection, check out the YouTube “Shoppable” Video: A beautiful, stylized video (set to Santigold’s Disparate Youth) shows YouTube viewers the gorgeous Santigolden Age Collection and behind-the-scenes footage while allowing you to shop the entire collection with just 1 click directly from the video! When you click on the rotating carousel of products featured across the bottom of the video, you will be directed to the Santigold page on Smashbox.com to shop the collection.

Face the Beauty by Jackie Gomez

We once again had the pleasure of attending celebrity makeup artist, Jackie Gomez’s Face the Beauty event where she shared her top beauty favorites. Her favorite brands included L’Oreal, Essie, MAKE UP FOR EVER, Tarte Cosmetics, Maybelline New York, Garnier, Fresh, and Smashbox. We are fans of all of the brands and currently use several of the products Jackie highlighted.

Check out Jackie’s favorite beauty products which of course includes some essentials every woman needs whether you’re attending New York Fashion week or heading from work to the gym or work to out with friends.

Smashbox Halo Blush in Blissful

Inspired by their amazing Halo powder with the signature grinder that shaves the right amount for the perfect flush every time. Jackie recommends smiling and applying in a circular motion.

L’Oreal Color Riche Eye Shadow in Good Luck Charm

These expertly coordinated eye shadow compacts boasts crease-resistant shades that can be worn alone for simple looks or all together for dramatic looks.

Maybelline Color Elixir by Sensational in Dashing Orchid

Saturate your lips with rich lip color, sensuous balm care and polished lip shine every time you glide this lip smoothing color on.

Garnier Soothing Remover Cleansing Towelettes

If you’re looking for a way to remove the day’s dirt, oil and makeup without stripping your skin of it’s moisture, your best bet are these Cleansing Towelettes which are infused with calming plant extract and vitamin E.

MAKE UP FOR EVER Aqua Liner

A favorite for all beauty lovers, this impeccable liner has a hold that guarantees water, tear, and smudge-proof.

Essie Belugaria Nail Polish

A stunning holographic jet black lace that features highly textured matte glitter.

Fresh Seaberry Moisturizing Face Oil

Though perfect for your skin during this harsh winter, this soothing, lightweight face oil absorbs quickly for a boost of vital moisture and powerful antioxidants while vitamin E works to maintain the skin’s elasticity and smoothness. One to two drops are all you need.

Tarte Lights, Camera, Flashes Statement Mascara

Want statement lashes? Magnify them with Tarte’s statement mascara for an intensified look that will sure to have people think you’re wearing falsies.

Jackie addressed attendees with a sweet speech (with some teary moments) on what this event and it’s impact meant for her. See the video below:

The Makeup Show NYC Sees it’s Seventh Year

Beauty addicts rejoice, the ruler of beauty shows will soon be back in NYC. Celebrating it’s seventh year, The Makeup Show NYC brings 75 brands, 6 keynote speakers, 20 seminars, and 14 hands-on workshops to the beauty capitol. Major brand sponsors include Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor NARS, Obsessive Compulsive Cosmetics and Stila, Supporting Sponsors Smashbox, INGLOT Cosmetics, Alcone Company, The Powder Group and On Makeup Magazine.

Makeup Show attendees will be elated to see, speak directly to and purchase products from new and returning pro-focused brands like Embryolisse USA, Cinema Secrets, Ellis Faas, Face Atelier, MAC Cosmetics, Mario Badescu Skin Care, Mehron, Naked Cosmetics, Senna Cosmetics, T3 Micro, Tweezerman, Youngblood Mineral Cosmetics, Layla Cosmetics, Z Palette, AJ Crimson, and Cattiva Cosmetics.

Taking place on Sunday, May 5, 2013 from 9am to 6pm and on Monday, May 6, 2013 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, The Makeup Show NYC will also presents the industry’s top makeup and beauty icons, legends and leaders whose work has graced the covers and faces of  international magazines and celebrities. These beauty gurus will head up hands-on workshops and keynote seminars getting an exclusive insider look into today’s top trends.

For a complete list of participating brands, educational speakers, schedule of events and prices, visit www.themakeupshow.com.

photo credit:  Nadav Vee Havakook

Jackie Gomez’s Face The Beauty 2013

Celebrity Makeup Artist and Brand Ambassador for St. Tropez Tan, Jackie Gomez, one of the most sought out Celebrity Makeup Artists, recently held an event to unveil her top makeup picks and beauty trends for 2013. Her top picks include some of today’s most popular consumer favorite products from Smashbox, Tarte, Beautyblender, Vapour Organic Beauty, St. Tropez, Motives, L’Oreal, and Garnier. During her “Face the Beauty” Event, Jackie Gomez walked us through her beauty selections and shared why they are her favorites

Here’s what Jackie Gomez (seen below looking flawless – no surprise why she’s a celebrity makeup artist with over ten years of experience and a celebrity clientele that includes Beyoncé, Solange Knowles, Sara Ramirez, and Marisa Miller) had to say about each of her top beauty picks for 2013:

Smashbox Limitless Liquid Liner – The liner’s precision tip makes it super easy to create that subtle and gorgeously glam eye. It delivers a smooth and controlled application every time.


Vapour Organic Beauty Mesmerize Eye Color – It’s a creamy texture that delivers hydration and antioxidants to your eyes while adding a beautiful luminance and hint of color.


L’Oreal Voluminous Million Lashes Mascara – is my favorite because it helps you create a false effect with only 2 coats of mascara, making your eyes look dressed uo all the time.



Tarte Glamazon Lipstick – is an amazing rich, vivid, and long-wearing color that goes on and stays on smooth. The best part: it’s non-drying and clay infused, which helps nourish your lips.



Garnier Moisture Rescue Refreshing Cream – is a must have for re-energenizing the skin. It soothes the skin, making it look healthier and radiant.



Motives Shooting Star Blush – one of my go to for that perfect pop of color. The silky smooth texture allows the blush to stay on all day no matter your skin type.



St. Tropez Bronzing Mousse – My ultimate favorite. It’s so easy to apply, gives you a gorgeous golden tan, and smells divine. This has to be part of every girl’s makeup routine.



Beauty Blender Black – it’s the ultimate beauty tool. It makes it easy to apply foundation when damp and helps achieve a flawless finish.


On her event Jackie shared, “I’ve always found beauty incredibly universal yet very distinct. I grew up in Mexico and New York, and have traveled much in my career, and the universality of beauty has always been so evident to me. An appreciation of beauty pervades all cultures. Of course, the meaning of beauty changes, but beauty remains. So, I’ve always been very conscious of the power of this universal language of beauty. It helps highlight the unique features that make us beautiful. With Face the Beauty, I wanted to showcase my favorite tools for capturing individual beauty.”

Smashbox Fall 2012 Collection: Image Factory

Hey fellow Smashbox fans and stalkers, get ready for something new. Smashbox has just launched their new Fall 2012 Collection, Image Factory. Lori Taylor, Beauty Goddess and Global Pro Lead Makeup Artist for Smashbox Cosmetics,“Loves this collection because it’s really all you need to create your own unforgettable look that’s totally on trend for fall.” I’m always excited about Smashbox launches because I love their pigments and their shades are always flattering.

Checkout the collection’s individual products below:

Photo Op Eyeshadow Palette – $39.00

Create eye looks hot off our sets with this palette of ultra-blendable shadows in the season’s trendiest shades. The richly pigmented, velvety shadows are crease- and fade-resistant for flawless, iconic eye looks. Includes double-ended brush. Shades: Icon, Muse


Airbrush Whipped Cheek Color – $29.00

Give your cheeks a naturally radiant glow with this luxe, lightweight blush. With ultra-fine pigments for supreme blendability and silicone elastomers that diminish imperfections, this mousse-like formula delivers an instant airbrushed effect. Shades: Berry Bliss, Dusty Rose

Waterproof Shadow Liner – $22.00

Effortlessly line and define your eyes with this creamy, mistake-proof shadow liner. This versatile formula offers soft definition in one quick step—smudge as a liner or blend as a shadow for radiant, all-over color. Shades: Bronze, Charcoal

Lip Enhancing Gloss Duo – $24.00

Gloss your pout to perfection with this luxe, longwearing formula with ultra-cushiony applicator. Shades: Fab/Snappy, Luxe/Chic

Get your hands on these at Smashbox.com, Sephora, Sephora Inside JC Penney, ULTA, Nordstrom, QVC, Beauty.com and select Macy’s.

Smashbox Cosmetics Snappy Holiday 2011 Collection

This holiday Smashbox has introduced some fabulous sets that any beauty lover will be beyond ecstatic to receive. The Snappy Holidays collections were introduced at an fairly intimate gathering hosted by Smashbox Co-Founder, Davis Factor and Smashbox’s Pro Artistry Relations Manager, Lori Taylor.

The Snappy Holiday sets are Click You’re It Holiday Eye Palette ($49.00), Life Is Your Set Holiday Pencil Kit ($22.00), Snap You’re Fab Holiday Lip Gloss Set ($30.00) and Behind the Lens Prime & Set Kit ($39.00). The sets launched on October 13th and are available at www.smashbox.com.

Click You’re It Holiday Eye Palette

This season’s ultimate eye palette! It’s everything you need for non-stop gorgeous looks, including our bestselling Photo Finish Lid Primer to extend the wear of eye color and help minimize fine lines.


The set includes:
15 eye shadows
5 cream eye liners
Mini Photo Finish Lid Primer
Get the Look cards

Life Is Your Set Holiday Pencil Kit

Life is your set-always be camera-ready with this perfectly giftable set of 5 liners (Black, Gold, Emerald, Espresso & Sapphire) in convenient on-the-go sizes. The creamy, blendable formula includes jojoba oil to moisturize and nourish.

Snap You’re Fab Holiday Lip Gloss Set

‘Tis the season to pucker up for photos! Get picture-perfect pouts with 2 full-size (Radiant & Pout) and 4 travel-size (Luster, Pink Sugar, Infamous & It Girl) glosses in our most coveted shades.

Behind the Lens Prime & Set Kit

Always look flawless in holiday pics with 2 on-set essentials for complexion perfection. Our award-winning primer creates a perfectly smooth canvas, while helping makeup wear longer. Then set your look with our finishing powder, which mattifies skin and softens the appearance of imperfections.


Includes:
Photo Finish Foundation Primer
Photo Set Finishing Powder SPF 15 (travel size)

We were informed by Davis Factor that Smashbox is introducing 18 new lipstick formulations with new packaging in December which will replace the current formula and packaging. The new lip formulations will have more staying power and glide on smoother. Four matte shades will follow soon after the 18 color launch.