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Why Should You Attend The Makeup Show NYC On May 5th & 6th?

First of all, if you love beauty you definitely should but there are several other reasons to attend The Makeup Show NYC. For starters, The Makeup Show is the largest pro beauty event in the world! The two-day beauty experience introduces beauty lovers to both indie brands and pro-favorites. Over 120 beauty brands will be showing their products. As an attendee, you will be among the first to see these beauty brands launch their new products. You will witness pro-artists setting new beauty trends, and so much more.

Want to know more about the beauty industry from the Pros? The Makeup Show NYC will have 8 stages of hands-on beauty education and workshops. These workshops will feature strong women in the beauty industry, including Tabatha Coffey, Natasha Denona, Erin Parsons, Danessa Myricks, and more. Get the inside scoop on bridal beauty, makeup for photography, color correction and theory, complexion and skincare, etc. Check out a peak of a part of the show’s layout and some of the brands:

For the first time, ever The Makeup Show welcomes an International Stage where makeup professionals from all over the world are featured. These global artists include Vanessa Davis, Mia Connor, Einat Dan, Darya Kholodnykh, Isabelle De Vries, Lorcan Jude Devaney, Pepe Gutierrez, Daniel Takahashi, Bastian Russ, and Ederson Oliveira.

If editorials and beauty shots are your weakness, you’ll love the Art Gallery with Photographer Matthew Jordan Smith. Along with his work with Revlon and HBO, Matthew has shot many major celebrities; some of these celebrities include Oprah Winfrey, Queen Latifah, and Angela Bassett. He’s also published three books, one of which you can see above.

Last but certainly not least, beauty brands and local makeup artists come together to present the NYC Nights Fashion Show. To celebrate the iconic New York nightlife, The Makeup Show NYC presents a cocktail event with a fashion presentation. The fashion show will take place on Sunday, May 5th, 6:00pm-7:30pm on the 5th Floor in the Main Stage area.

The Makeup Show NYC will be held Sunday, May 5th, from 9:00 a.m. to 6:00 p.m. and Monday, May 6, from
9:00 a.m. to 5:00 p.m. at Metropolitan Pavilion, located at 125 W. 18th Street. Get a complete list schedule of events and scheduled and your tickets to the world’s largest beauty event today.

Holiday Beauty News: The Makeup Show Makeup Shop Returns to NYC

We’ve always loved getting products as gifts, but as we get older, we find receiving experiences and fun activities as gifts to be exceptionally wonderful and meaningful. As a beauty lover, we’re excited about the receiving the combination of the two, as will the beauty lover on your holiday gift list. Just in time for the holiday season, The Makeup Show will once again host their highly anticipated beauty sale and experience, The Makeup Show Makeup Shop NYC, on December 16th and 17th!

This luxury beauty sale, a makeup addict’s dream, which is usually only available to industry pros, is now open to the public. This anticipated beauty sale makes an amazing gift idea for anyone who loves makeup. Not only does The Makeup Show Makeup Shop NYC offer steep discounts and sample sale prices, it also offers amazing and free beauty seminars and hands-on workshops. What beauty addict wouldn’t love that experience! This is definitely a sale you won’t want to miss because you can also stock up on last minute holiday shopping or sneak a gift in for yourself!

Many of your favorite and most respected makeup and beauty brands are participating in The Makeup Show Makeup Shop, including MAKE UP FOR EVER, Kevyn Aucoin, Frends Beauty Supply, and many more. This year, there are several new brands joining the shop including, Hourglass Cosmetics, Guerlain, Malin+Goetz, Dr. Brandt, Smith Cosmetics, Menaji, Rebels and Outlaws, Blot Beauty, Kenia Ontiveros Beauty, and ACHI.

Not only is this an amazing sale, but it’s also going to be an entertaining one too! Guests will be able to sip on cocktails, meet with their favorite brands, influencers, and artists, and learn from some of the best in the industry by attending the seminars and hands-on workshops.

These complimentary seminars are usually only offered to pro artists, but for this rare weekend, they are open to everyone attending The Makeup Show Makeup Shop NYC. Whether you want to learn the tips and tricks on how to create that statement eye or lip to multidimensional makeup, these industry pro sessions are perfect for any aspiring makeup artist or someone who just wants to brush up on their makeup skills. Learn these tips from legendary artists like James Vincent, Nicholas Lujan, Siam Richards, and Danessa Myricks.

The Makeup Show Makeup Shop NYC will be held on Saturday, December 16th, 2017 from 10 am to 5:30 pm and on Sunday, December 17th, 2017 from 11 am to 5 pm at Metropolitan Pavilion, 123 W. 18th Street, New York, NY. Tickets are $25 each day or $40 dollars for two days and are available for purchase now.

MAKE UP FOR EVER and The Colored Girl’s #BLENDINSTANDOUT Campaign

Hello my fellow brown beauties, have we got some exciting news for you from the world of Make Up For Ever! The universally loved beauty brand has teamed up with Victory Jones and Tori Elizabeth, the dynamic creative duo behind The Colored Girl to bring you and extension of their #blendinstandout Campaign. What is this revolutionary campaign you ask? This latest campaign from Make Up For Ever, which launched earlier this year, supports self-expression and celebrates all people. It features empowering women of color sharing their favorite Make Up For Ever products from the brand’s extensive range and the important causes that they stand for.

Through Make Up For Ever’s #blendinstandout, each woman expresses her own unique, natural beauty through the campaign images, shares her favorite complexion product and advocates for the cause that matters most to her. These amazing women are Khoudia Diop (Model), Christina Bright (Entrepreneur), Leineal Howard (Student/Model), Monica Torres (Student/Activist), Mominatu Boog (Model/Advocate), Leyna Bloom (Transgender Model), Nakissi Dosso (Muslim Fashion Blogger/Student), Rachel Kumar (Teacher/Writer), and Victory Jones and Tori Elizabeth (Founders of The Colored Girl).

The #blendinstandout Campaign extension with The Colored Girl asked six boundary-pushing influencers (pictured above), “What do you stand for?” This campaign, which supports community, self-expression and the celebration of all people and was originally launched on Make Up For Ever’s social channels. Check out the below video featuring these six influencers who are definitely blending into their favorite Make Up For Ever products, and standing out when it comes to self-expression:

The collaboration between Make Up For Ever and The Colored Girl comes as no surprise as the makeup brand makes sure to recognize the unique beauty in all people and has always celebrated both individuality and inclusion. The cosmetics giant has long been known for its industry-leading, high-performance products featuring one of the widest complexions available in the beauty market.

What are your thoughts on the Make Up For Ever and The Colored Girl’s #blendinstandout Campaign? Share your thoughts with us.

The Makeup Show NYC Welcomes Iconic Photographer Mick Rock

Calling all fellow East Coast beauty addicts, the golden days are almost upon us; The Makeup Show NYC, the largest pro-beauty event in the world, is days away (as if we really needed to tell you that).Just in case you’ve been preoccupied with life’s secondary priorities, we’re here to tell you, it’s a go for all things makeup, skincare, and beauty. We hope you’re ready for some amazing makeup and beauty brands, and events. We’re also even added the floor plans of the exhibiting brands at The Makeup Show NYC to make things easier for you.

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This year’s Makeup Show NYC will highlight new beauty products launching from top brands, including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor Frends Beauty, NARS and Obsessive Compulsive Cosmetics, Supporting Sponsors INGLOT Cosmetics, Alcone, MustaeV and Smashbox, Contributing Sponsors Glamcortec, Bdellium Tools and Pinnacle Cosmetics, School Sponsor MAKE UP FOR EVER Academy, and over 75 other brands. Top makeup artists and industry leaders are also set to take the main stage including Scott Barnes, Dany Sanz, and Renny Vasquez, and “The Man Who Shot the Seventies”, Photographer Mick Rock.

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Mick Rock, who created unforgettable images with Blondie, Queen, and David Bowie and who continues to create his amazing images with musicians like Lady Gaga, Snoop, and Lenny Kravitz, will be taking the stage in a rare presentation on Sunday, May 1st, from 3:45pm to 5:15pm at the Metropolitan Pavilion.

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The man who immortalized bands and artists is sure to inspire attendees with a first-hand account of his long legacy of work that has been firmly cemented in our collective pop culture memory. Mick will share his story, show attendees some of his favorite work from throughout his career and offer advice for makeup artists searching for their own style and voice while looking to make a mark in today’s industry.

In addition to the wonderful beauty brands, seminars, hands-on workshops, keynote speakers, and forums, this year’s The Makeup Show NYC will debut The Makeup Show Icon Gallery, featuring works from two industry leaders: MAKE UP FOR EVER’s Founder Dany Sanz, and iconic Makeup Artist Linda Mason. The show will also include the Career Fair, a limited capacity (limited to 100 attendees) job fair open to ticket holders of The Makeup Show NYC attending on Monday, May 2nd, 4:30pm-6:00pm. Participating companies include MAC Cosmetics, CNN, MAKE UP FOR EVER, NARS Cosmetics, Sephora, MG Hair and Makeup, ABTP, NYX and Pür with more to be added. Check out the show’s floor plans below:

THE MAKEUP SHOW FLOOR PLAN MAIN FLOORThe Makeup Show second floor plan

The Makeup Show NYC will be held on Sunday, May 1, 2016, from 9am to 6pm, and on Monday, May 2, 2016, from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, NYC. For a complete list of participating brands, educational speakers, schedule of events and prices, visit www.themakeupshow.com.

 

 

IMAGES PROVIDED BY THE MAKEUP SHOW NYC

 

MAKE UP FOR EVER’s Glam to Ghoul for Halloween

Halloween is days away, and while we love seeing the creative costume ideas people come up with, nothing beats a reveler with outstanding makeup. We were lucky to preview some of the outstanding and creative Halloween makeup ideas at MAKE UP FOR EVER‘s Glam to Ghoul for Halloween event; we’re usually only treated to the brand’s amazing work at the Makeup Show NYC. The talented pro makeup artists from MAKE UP FOR EVER showed us how to create classic glamorous, and wonderfully ghoulish beauty looks for this Halloween using the brand’s most popular makeup products….. and the results are amazing. With all three Halloween beauty looks being so drop dead gorgeous (no pun intended), it begs the question, will your makeup be glam, or ghoul this Halloween?

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The three looks were achieved using MAKE UP FOR EVER‘s Step 1 Skin Equalizer, specially designed primers that target and perfect all skin types, skin tones, and textures; Aqua Black Waterproof Creamy Eyeshadow pot, Artist Plexi-Gloss, a high-performing lip gloss with vivid color, incredible shine, and stay-on power; Artist Shadow, a collection of 210 highly pigmented eye shadows with incredible blendability, and intense even color payoff; Rouge Artist Intense, a show-stopping lipstick that boasts high pigmentation for dramatic, long-lasting color in just one stroke whether the color is natural or intense; Ultra HD Liquid Foundation, a lightweight, oil-free formula that provides medium coverage with a natural finish, and Ultra HD Stick Foundation, a fuller coverage foundation that leaves you with a flawless complexion that’s also ideal for touch ups and contouring; and Lash Show, a new line of 50 handmade Eyelashes (27 Natural and 23 Creative Impact False Eyelashes), designed for the easiest application to intensify eyes.

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We were very happy to get up close and personal with these stunning looks, which included a Dark Mermaid, Cyborg, and Skeleton Queen…but don’t quote me on that. Check out some video close-ups of all three Glam to Ghoul look.

All the MAKE UP FOR EVER products are available now at Sephora, Sephora.com, MAKEUPFOREVER.com and MAKE UP FOR EVER Boutiques. Happy Halloween!

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MAKE UP FOR EVER Wants to Know What makes you Blush?

You can always count on MAKE UP FOR EVER for launching beauty products you can’t help but become addicted to. The brand has been a beauty lover’s favorite for years and they have no plans to stop. This spring, they have launched new products that we instantly fell in love with and are must-have additions to your cosmetics bag. This spring, we are loving the brand’s HD Blush, HD Pressed Powder and Powder Kabuki Brush #124.HD BLUSH

MUFE HD BLUSH

The HD Blush is an evolved cream blush. This HD camera-tested blush feels like second skin; it blends seamlessly, making it undetectable both on and off screen. The long-lasting formula features a perfect balance of Silicon Oils, Dry Oils, and Waxes that offers the wearer absolute blendability, Silica Powders and Synthetic Mica that allows for a smooth, comfortable texture as well as a satin, soft-focus finish, and clear Mother-of-pearl and pigments for a natural yet luminous finish. Available in sixteen shades in colors ranging from light to medium, tan to deep, in both warm and cool undertones (we’re addicted to #515, an excitingly vibrant tangerine that is surprisingly subtle – we love that we can go soft for day and build up to a more dramatic cheek for night) that compliments every skin tone. The MAKE UP FOR EVER HD Blush can be applied with your fingertips, HD Sponge or Artisan Brush depending on the result you want. Get your perfect shade(s) now for $26.00 at Sephora.com and MAKE UP FOR EVER boutiques.

HD PRESSED POWDER

MUFE HD Pressed Powder

We have firsthand knowledge of combating shine and achieving a flawless complexion – it’s a battle that several women fight daily. We’re all guilty of pulling out our compacts for on-the-go touch-ups, which is why we’re super excited about the MAKE UP FOR EVER HD Pressed Powder. You already love their HD Microfinish Loose Powder for that “camera-ready” look, the HD pressed Powder just gets you that look simpler and quicker. This lightweight, talc-free, silky finishing powder offers the same benefits of the HD Microfinish Loose Powder in a handbag-friendly pressed compact. The formula boasts a combination of three premium powders (silica, vinyl crosspolymer, and micro and spherical powders. It softens the appearance of fine lines and pores and creates a soft focus effect on the skin for an instantly smooth, slightly mattified finish that is comfortable to wear. Available in one shade, a little of this translucent pressed powder goes a long way and is complimentary to every skin tone. Grab yours today for $36.00 at Sephora, Sephora.com, and MAKE UP FOR EVER boutiques.

POWDER KABUKI BRUSH #124

MUFE kabuki Brush

A make up kit staple, the straight and wavy fiber, the POWDER KABUKI BRUSH #124 is when applying your finishing powder. This dome-shaped brush can be used with all loose and compact powders. Its short, slender handle allows for controlled application while its dense head offers lightweight, flawless makeup coverage results. This must-have brush can be yours for $52.00 and is available at Sephora, Sephora.com, and MAKE UP FOR EVER boutiques.

EVENT ALERT: You’re Invited to Get a Perfect Pout w/ MAKE UP FOR EVER & Bliss at Sephora

We love sharing great events from our favorite beauty brands and we have a great one for you guys today from two of our favorites. Are you looking to define your personal lip style? Are you tired of dry, flaky lips? Join MAKE UP FOR EVER and Bliss specialists next Saturday, March 1st from 12 pm – 6 pm, at the MAKE UP FOR EVER Boutiques inside Sephora Soho to perfect your pout.

Make a statement with your smile? Pucker up to a complimentary spa treatment and let a Bliss specialist revitalize and rejuvenate your lips with the NEW Bliss Fabulips ‘Pout’-o-Matic, the must-have beauty tool for women who must have beautiful lips. Once your lips are polished to perfection, it’s time to choose your signature shade from the MAKE UP FOR EVER Rouge Artist collection that boasts over 100 long-wearing shades available in matte, pearly and satin finishes and learn a 3-step lip lining technique that’ll forever change your lipstick routine.

Book your complimentary appointment today and receive a special treat with any purchase.

WHEN: Saturday, March 1st, 12:00pm – 6:00pm



WHERE: MAKE UP FOR EVER Boutique in Sephora – 555 Broadway, btwn. Prince and Spring

Face the Beauty by Jackie Gomez

We once again had the pleasure of attending celebrity makeup artist, Jackie Gomez’s Face the Beauty event where she shared her top beauty favorites. Her favorite brands included L’Oreal, Essie, MAKE UP FOR EVER, Tarte Cosmetics, Maybelline New York, Garnier, Fresh, and Smashbox. We are fans of all of the brands and currently use several of the products Jackie highlighted.

Check out Jackie’s favorite beauty products which of course includes some essentials every woman needs whether you’re attending New York Fashion week or heading from work to the gym or work to out with friends.

Smashbox Halo Blush in Blissful

Inspired by their amazing Halo powder with the signature grinder that shaves the right amount for the perfect flush every time. Jackie recommends smiling and applying in a circular motion.

L’Oreal Color Riche Eye Shadow in Good Luck Charm

These expertly coordinated eye shadow compacts boasts crease-resistant shades that can be worn alone for simple looks or all together for dramatic looks.

Maybelline Color Elixir by Sensational in Dashing Orchid

Saturate your lips with rich lip color, sensuous balm care and polished lip shine every time you glide this lip smoothing color on.

Garnier Soothing Remover Cleansing Towelettes

If you’re looking for a way to remove the day’s dirt, oil and makeup without stripping your skin of it’s moisture, your best bet are these Cleansing Towelettes which are infused with calming plant extract and vitamin E.

MAKE UP FOR EVER Aqua Liner

A favorite for all beauty lovers, this impeccable liner has a hold that guarantees water, tear, and smudge-proof.

Essie Belugaria Nail Polish

A stunning holographic jet black lace that features highly textured matte glitter.

Fresh Seaberry Moisturizing Face Oil

Though perfect for your skin during this harsh winter, this soothing, lightweight face oil absorbs quickly for a boost of vital moisture and powerful antioxidants while vitamin E works to maintain the skin’s elasticity and smoothness. One to two drops are all you need.

Tarte Lights, Camera, Flashes Statement Mascara

Want statement lashes? Magnify them with Tarte’s statement mascara for an intensified look that will sure to have people think you’re wearing falsies.

Jackie addressed attendees with a sweet speech (with some teary moments) on what this event and it’s impact meant for her. See the video below: