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Your Guide to the Best Digital Marketing Trends

The landscape of digital marketing continues to evolve along with the changes happening in the search engines. Old techniques are getting outdated and leaders in the field are constantly suggesting new techniques. The important thing is that marketers need to keep up with these changes if they want to continue to maintain a top position in the search result.

Video Marketing
Video has become the main means for people to get the message across to people on the internet. Many purchase decisions happen over the video so you shouldn’t miss out video marketing in your campaign. YouTube is the leading video marketing platform so it should be the first place where you go to set up your channel. There are also other social media platforms like Twitter and Instagram that allow users to use video in their posts. To optimize for SEO, you should add text overlay and captions that include keywords on your video. Get more details at www.movavi.com/videoconverter.

Live Streaming
Live streaming is frequently implemented with influencer marketing. People like to watch live streaming because it looks as if they are really seeing the presenter talking on the stage in real time. It gives a more genuine experience which turn into higher trust for your products. Hiring an influencer with a spontaneous personality to promote your product through live streaming is sure to generate a large stream of audience.

Influencer Marketing
Influencer marketing refers to using influencers in the field to spread the word of your product. When your company is new, it is hard to get sales because people not yet know about your product. Instead, just take a shortcut and pay an influencer in the field to review and recommend your product. The influencer marketer can be a top YouTube vlogger, popular blogger, or famous journalist.

Content Marketing
Content marketing remains one of the most important part of digital marketing. People surf online to search for valuable information so you need to make your content useful if you want to get conversions. If you run a blog, make sure you regularly update it with new content. Businesses that have social media accounts should regularly make quality posts that give what the customer is looking for. No matter what content you post, it is important that it is relevant to the audience age and industry.

Voice Search
Many people now like to perform voice search with applications like Siri and Google Assistance. The voice search application will read the featured snippets on the search engine result, which makes all the more important for webmasters to optimize for featured snippets. Marketers need to consider that voice search is conversational request and optimize it accordingly.

Chatbots and WhatsApp
The use of chat bot is on the rise in e-commerce site. When a visitor lands on a website, a chat bot will automatically ask the user if it needs assistance. If the visitor choose yes, it will automatically be connected to a representative. Many businesses also like to use WhatsApp Business Messaging to communicate with the customers. In fact, many businesses like to use WhatsApp for their daily chores.

 

 

The First Reports Of Facebook Dating Are In: Is It Worth It?

Facebook Dating has only been released in a select number of countries, but already we’re learning about the overall user experience. Now that the beta of Facebook’s dating app has hit Canada, the first Canadian users have begun to weigh in.

The verdict? It’s on par with other online dating apps, but a few bugs in the system make it difficult to use.

Journalist Ebony-Renee Baker details her interaction with the app in a recent Vice article. In true Vice fashion, she holds nothing back. She paints a vivid picture of lovelorn Millennials love-hate relationship with dating apps. Baker says Facebook Dating needs to fix the bugs to make it more usable, which is typical when tech companies are testing a new app.

Woman using dating app and swiping user photos

“When I select my distance preference to be within 40 km, age range from 26 to 35, and height within a solid 5’11 to 7 … feet tall, half of my suggested matches are basically the opposite of that. Instead, I’m getting dudes like 44-year-old Stephane from small-town Ontario, and wee Peter at 5’5″ even though I asked for them not to be there — no offence, guys,” Baker reports.

On top of that, Facebook Dating forces the user to send messages immediately to those you have tapped “interested” in. This means that you don’t match with someone to begin talking to them — as soon as you hit “interested,” a user can message whomever they want.

While this might open the door for people you may not have considered, this is inherently different from the match-to-talk options already proffered by more popular dating apps.

Countless people use online dating to find matches in real life. In fact, over one-third of married couples in the U.S. met through a dating site or app. Among those who identify as LGBTQ+ couples, almost 70% of them met online.

But that doesn’t mean those couples had to filter through plenty of bad dates, bot accounts, and creepy messages to get there.

Despite Ebony’s lackluster opinion on Facebook Dating, she did manage to go on one date with a man who lived down the street from her. Of course, it didn’t work out, but at least he wasn’t one of the 70 million bots Twitter has gotten rid of this year.

This is a stark contrast to the way couples met in the 1990s. In fact, more than 40% of couples met their partner through friends, followed by 20% of people who met in bars. But then again, the average cost of a honeymoon wasn’t more than $4,000 either.

It’s apparent that online dating isn’t going anywhere. But the final judgment on Facebook Dating? It seems like it’s too soon to count it out just yet.

Once the app fixes its bugs and spreads to more countries, the best thing we can do is try it for ourselves and form our own opinions. And write about it for the benefit of the rest of the world.

Tech News: Momentage App Plans to Replace Instagram

It looks like Instagram is getting some major competition as the #1 photo-sharing app. There is a new photo-sharing app that is more than just a camera with cool filters. Momentage is the first photo-sharing app to offer unique features beyond adding filters and sharing it to friends and followers. With Momentage photos, you can embed sound files that play when the image is viewed, and photos and videos can be blended together into one collage-like post giving your followers both a visual and audio experience of your fun, interesting and special moments simultaneously.

Create a moment through a single or collection of photos, videos and SoundImages™, edit, delete and even add to an existing moment at any time (something you cannot do with Instagram) and you have the choice to either share your moments with the public (‘Public’ option on the lower left hand corner), a private group, or keep them for yourself.

Unfortunately Android users, Momemtage, which just launched on Thursday, is only available for the iPhone right now but hopefully that will change soon. IPhone users can download the app HERE.