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Party for FREE w/ Kiehl’s LifeRide for amfAR at the Finale Celebration Party

Who wants to party with Kiehl’s and celebrate the Kiehl’s LifeRide for amfAR “motorcycling philanthropists” when they finish their multi-state ride in New York? Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the company embarks on the fifth annual Kiehl’s LifeRide for amfAR aka #LifeRide5, an 11-day, multi-stop charity motorcycle ride taking place from August 2 – 12, 2014. With the help of Harley-Davidson Authorized Rentals, and FIJI Water, the riders are making their way from Milwaukee to New York City, with the mission to continue to heighten AIDS awareness and raise funds for amfAR. There’s nothing sexier than a hot man on a hot bike raising money and awareness for a great cause….I mean Tyson Beckford straddling a motorcycle (huge cheers to the two female rides as well).

Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO leads the #LifeRide5 motorcycle enthusiasts who are fighting against HIV/AIDS. This year marks the fifth for this amazing charity event’s riders include:

  • Tyson Beckford, model
  • Ben Cohen, World Cup Rugby Champion
  • Jay Ellis, actor
  • Kevin Robert Frost, CEO, amfAR
  • Conrad Leach, artist
  • Vanessa Marcil, actor
  • Gilles Marini, actor
  • Scott Niemeyer, producer
  • Grant Reynolds, actor
  • Katee Sackhoff, actor
  • Chris Salgardo, President, Kiehl’s USA
  • Teddy Sears, actor
  • Jesse Lee Soffer, actor
  • Malcolm-Jamal Warner, actor

On August 12th, the day after the Kiehl’s LifeRide for amfAR’s Dedication of The AIDS Memorial Quilt, the riders will be making three stops in New York ending with a finale celebration party in the Meatpacking District

Stop 1: Kiehl’s at Macy’s Herald Square – 11:30am – 12:30pm
Stop 2: Kiehl’s Rally: Kiehl’s Flagship Store, 109 3rd Avenue – 5:30pm – 6:30pm
Stop 3: Finale Celebration: 22 Little West 12th Street – 6:30pm – 9:30pm (see above flyer)

 Kiehl’s will offer a Celebration Discount of 15% off all purchases at each LifeRide stop store for two days: the day it is hosting an event and either the day before or after (check with each store for details.) In addition, Kiehl’s will offer the 15% Celebration Discount at remaining Kiehl’s retail stores nationwide, and Kiehls.com, Aug. 9th and Aug. 10th. Kiehl’s will donate that 15% difference to amfAR, up to the $125,000 total donation. If you can’t attend a ride event, you can join the fight against HIV/AIDS:

  • Follow Kiehl’s to support amfAR! Kiehl’s will donate $1 to amfAR for every follow they receive on their @Kiehls Twitter account (up to $15,000).
  •  Use your hands to find a cure! Follow Kiehl’s on Facebook, Instagram & Twitter to play. Tag your image #HandsOn #contest and they will donate $1 for every participant (up to $10,000 of the overall donation). Rules on how to play can be found on our social media platforms.
  • Or make a purchase of a Limited Edition product to benefit amfAR. A Limited Edition Kiehl’s Ultimate Strength Hand Salve, a jumbo size of the company’s classic formula and customer favorite, is available for $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and Kiehls.com with 100% sale profits, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and features a red cap.

YOU’RE INVITED: Kiehl’s LifeRide for amfAR’s Dedication of The AIDS Memorial Quilt

In 1987, Cleve Jones and friends came up with the idea for a memorial in memory of those who had died of AIDS so they will not be forgotten. This memorial is known as The AIDS Memorial Quilt. Twenty-seven years later and this extraordinary memorial, which includes more than 48,000 panels from every US State and over 28 countries, continues to be an uncommon and uplifting dedication to those who have lost their lives to AIDS. Now for the first time in nearly two decades, New York City will host The AIDS Memorial Quilt, with a display on Governor’s Island, thanks to Kiehl’s.

You are invited to join the riders of Kiehl’s LifeRide for amfAR at the open-to-the-public dedication of The AIDS Memorial Quilt on Monday, August 11th at 4:30 pm hosted by The NAMES Project Foundation CEO, Julie Rhoad. The event will feature a special Unfolding Ceremony and Reading of Names. The event also invites you to volunteer your time if you want to get involved at the dedication; please contact The NAMES Project Foundation at (404)688-5500 ext. 224 or volunteer@aidsquilt.org.

For those of who who can’t make it to this event on August 11th, The Quilt will still be on display on Tuesday, August 12th from 10am – 4pm.

LA Event Alert: Kiehl’s LifeRide Finale: Celebrities Join Celebration for amfAR

Hello Los Angeles. I have a great event for you and it is FREE. To cap off their nine-day philanthropic motorcycle ride from Seattle to LA to raise funds and awareness for amfAR, Kiehl’s is putting on an exciting PUBLIC finale event at The Grove in Los Angeles. The free and open to the public event, held August 8th from 12-3pm, includes a celebrity ride up (celebrity riders listed below), a check presentation ceremony with Global Fundraising Chairman Sharon Stone, performances by Kelis and DJ Spinderella, an interactive photo booth with Harley-Davidson, temporary tattoo artists and more.

To help further support Kiehl’s has introduced a Limited Edition Ultimate Strength Hand Salve, a new, jumbo size of the company’s classic formula and customer favorite. 100% of the net profits from the sale of this product, up to $25,000, will benefit amfAR.

This year’s celebrity riders include John Corbett, Gilles Marini, Kurt Yaeger, Grant Reynolds, Kiehl’s President Chris Salgardo, amfAR CEO Kevin Robert Frost, Teddy Sears, Ben Cohen, Jon Beck, Conrad Leach, Tricia Helfer, Jason Lee and Katee Sackhoff.

Kiehl’s will also offer a celebration discount of 15% off all purchases, with the exception of charitable products and value sets, all day on Thursday, Aug. 8, and will donate that 15% difference to amfAR, up to the $125,000 total donation.

For more information about LifeRide and how to get involved in the fight against HIV/AIDS is available at www.kiehls.com.