YOU’RE INVITED: Kiehl’s LifeRide for amfAR’s Dedication of The AIDS Memorial Quilt

In 1987, Cleve Jones and friends came up with the idea for a memorial in memory of those who had died of AIDS so they will not be forgotten. This memorial is known as The AIDS Memorial Quilt. Twenty-seven years later and this extraordinary memorial, which includes more than 48,000 panels from every US State and over 28 countries, continues to be an uncommon and uplifting dedication to those who have lost their lives to AIDS. Now for the first time in nearly two decades, New York City will host The AIDS Memorial Quilt, with a display on Governor’s Island, thanks to Kiehl’s.

You are invited to join the riders of Kiehl’s LifeRide for amfAR at the open-to-the-public dedication of The AIDS Memorial Quilt on Monday, August 11th at 4:30 pm hosted by The NAMES Project Foundation CEO, Julie Rhoad. The event will feature a special Unfolding Ceremony and Reading of Names. The event also invites you to volunteer your time if you want to get involved at the dedication; please contact The NAMES Project Foundation at (404)688-5500 ext. 224 or volunteer@aidsquilt.org.

For those of who who can’t make it to this event on August 11th, The Quilt will still be on display on Tuesday, August 12th from 10am – 4pm.

LA Event Alert: Kiehl’s LifeRide Finale: Celebrities Join Celebration for amfAR

Hello Los Angeles. I have a great event for you and it is FREE. To cap off their nine-day philanthropic motorcycle ride from Seattle to LA to raise funds and awareness for amfAR, Kiehl’s is putting on an exciting PUBLIC finale event at The Grove in Los Angeles. The free and open to the public event, held August 8th from 12-3pm, includes a celebrity ride up (celebrity riders listed below), a check presentation ceremony with Global Fundraising Chairman Sharon Stone, performances by Kelis and DJ Spinderella, an interactive photo booth with Harley-Davidson, temporary tattoo artists and more.

To help further support Kiehl’s has introduced a Limited Edition Ultimate Strength Hand Salve, a new, jumbo size of the company’s classic formula and customer favorite. 100% of the net profits from the sale of this product, up to $25,000, will benefit amfAR.

This year’s celebrity riders include John Corbett, Gilles Marini, Kurt Yaeger, Grant Reynolds, Kiehl’s President Chris Salgardo, amfAR CEO Kevin Robert Frost, Teddy Sears, Ben Cohen, Jon Beck, Conrad Leach, Tricia Helfer, Jason Lee and Katee Sackhoff.

Kiehl’s will also offer a celebration discount of 15% off all purchases, with the exception of charitable products and value sets, all day on Thursday, Aug. 8, and will donate that 15% difference to amfAR, up to the $125,000 total donation.

For more information about LifeRide and how to get involved in the fight against HIV/AIDS is available at www.kiehls.com.