Pantone & Scoop NYC Celebrate the Pantone Colorwear Collection

Most may agree that color influences fashion more than anything else. When we heard that Pantone, the authority on color and the people designers and retailers go to when they want to know about color communication, and Scoop NYC teamed up to debut a menswear collection called Pantone Colorwear, we had to take a look. To celebrate this unification of fashion and color, Pantone hosted an exclusive launch event at Scoop NYC. Upon arrival, we were greeted by four of the event’s ambassadors, each with a balloon bouquet representing a color palette of this season’s Pantone Colorwear collection.


The pop-up location is based on an Ultimate Closet concept, offering staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters; and providing them in Pantone’s almost immeasurable range of colors. The decor itself invites each customer to get lost into the world of color. With great attention to detail and garment finishing, each item in the collection personifies its corresponding color personality and emotions. “Having been such a defining guide and inspiration in color for decades, this exciting new apparel line makes so much sense for Pantone to extend their color leadership into the fashion industry,” says Deepak Gayadin of Pantone Colorwear’s US arm, Empire & Branch. “We’re very excited to launch Pantone Colorwear here in New York City, and honored to be doing so through Scoop NYC.”

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The collection also features colorful polo shirts, hoodies, jackets, cardigans, and accessories, as well as their previously released swimwear collection. “Pantone Colorwear brings wardrobe staples to the forefront by combining color and function,” said Bryan Reynolds, DMM of Men’s for Scoop NYC. “The Scoop customer comes to us for our signature assortment, and Pantone’s menswear collection fits perfectly within our “Ultimate Closet” concept. The pop-up location will make it even easier for customers to experience the Pantone brand and bring color back into their wardrobe in a sophisticated way.”

Extending to a block takeover in partnership with The Standard Hotel, the festivities continued at the ice-skating rink, which was beautifully lit in Radiant Orchid, Pantone’s 2014 Color Of The Year.

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The Pantone Colorwear collection will be exclusively available in New York through Scoop NYC, the pop-up will be occupying the entire space for the month of February.

Sephora + Pantone Universe Color of the Year Pop-Up Color Shop

Sephora, global retail beauty powerhouse and Pantone, the authority on global color have partnered to change the way you wear, think and feel about color. This extraordinary collaboration delivers insightful color forecasting, timely trends, and dynamic product collections that are available exclusively at Sephora. This season, Sephora and Pantone Universe present the hottest color of the year – Pantone 17-1463 Tangerine Tango – a beautiful universal color that flatters all skin-tones and allows the wearer to build up from subtle to dramatic looks.

To celebrate this collaboration and launch of the color of the year, Sephora introduces the Sephora + Pantone Universe Pop-Up Color Shop, open from March 22nd – March 30th at the famed New York Meatpacking District, located at Chelsea Plaza. No need to fret about missing out on checking out the limited edition products at this Pop-Up, the hours are very schedule friendly – open Sun-Wed from 10:00am-9:00pm and Thurs-Sat from 10:00am-10:00pm

The striking and interactive Pop-Up Color Shop is modeled after the Pantone color book and features stunning images taken by famed fashion and beauty photographer, David Sims. This one-of-a-kind beauty destination showcases the entire collection for everyone to experience and explore.

Sephora fans and beauty lovers can receive one of three different Express Services from a Sephora artist at the Beauty Studio and learn the tips and tricks for wearing this gorgeous new shade. As is available at the Sephora Meatpacking District store, consumers can enjoy mobile checkout on site at the pop-up shop for quick and easy purchase of this limited edition collection. What amazing beauty products can you expect in this beautiful limited edition Capsule Collection?

Sephora + Pantone Universe Color of the Year Collector’s Edition – $68.00

Color of the Year Creme Lipstick – $18.00
Color of the Year Creme Lip Gloss Set – $20.00

Color of the Year Eye Shadow Quad – $28.00
Color of the Year Eyeliner Set – $22.00

Color of the Year Prisma Chrome Blush – $16.00
Color of the Year Blush Duo – $26.00

Color of the Year Nail Color Set – $24.00

Sephora + Pantone Universe Tangerine Tango 17-1463 Brush Set – $68.00
Sephora + Pantone Universe Tangerine Tango 17-1463 Makeup Bag – $28.00
Sephora + Pantone Universe Tangerine Tango 17-1463 Faux Lash Set – $28.00
Sephora + Pantone Universe Tangerine Tango 17-1463 Eyelash Curler – $18.00

The Sephora + Pantone Universe 2012 Color of the Year Capsule Collection is available for a limited time at Sephora and, so hurry if you want to get your hands on the must have color.