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#PumpUpTheLime: Bacardi Lime Launch Hosted by Olivia Culpo

We can never get enough of rum. We attribute this to our Caribbean heritage but then we’ve never met anyone who doesn’t like it, especially with a twist of lime. This is why the latest flavored rum launch from Bacardi has us excited. Welcome Bacardi’s ninth flavor offering, Bacardi Lime. This new flavor is made from a Bacardi Superior white rum base, infused with natural lime flavors; allowing the spirit to offer a lime zest aroma and bright citrus notes. We had the pleasure of attending a vibrant brunch launch event for Bacardi Lime hosted by Olivia Culpo.

In celebration, everyone was asked to dress in their neon best to celebrate the new flavor. As you can imagine, most came dressed in neon green to coordinate with the new Lime flavor.

The new lime flavor is the perfect complement to spring and summer outdoor festivities. With this new flavor, Bacardi shows that the future of rum is bright….and deliciously refreshing. We enjoyed several delicious Bacardi lime cocktails at the launch event, including the Bacardi Lime Cooler, Lime & Soda, Lime Mojito, and the Sparkling Hibiscus Limeade.

Accompanying the delicious drinks were equally amazing eats. Savory treats like mini tacos, lobster rolls, sliders, rice crispy treats, chocolate covered apple slices, cotton candy, and much more.

Roberto Ramirez Laverde, vice president for Bacardi in North America, said: “As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, Bacardi Lime is the perfect complement to these spring and summertime occasions.

“We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”

The 750-ml bottle will be available at select retailers nationwide for a retail price of $12.99.

National Cold Brew Day Cocktails

Celebrate National Cold Brew Day With Havana Club Rum

We know there’s a lot going on with this weekend, Earth Day, 4/20 Day, an Easter; but did you know it’s also National Cold Brew Day? In honor of National Cold Brew Day, Havana Club Rum presents three specialty cocktails, celebrating the best of the Cuban brews – rum and café! Inspired by traditional Cuban coffee, we’re happy to introduce the Cold Brew Cubana, made with Havana Club Añejo Clásico. Añejo Clásico is a dark rum with robust notes of sweet fruits akin to pineapple and apricot, to complement the delicious ingredients of this caffeinated libation.

National Cold Brew Day Cocktails

These rum cocktails are not only uniquely delicious, but also perfect for any budding at-home bartender to celebrate National Cold Brew Day, or for coffee lovers who want a rum twist. The Cold Brew Cubana combines a strong cold brew, ginger bitters, vanilla extract, and Giffard Banana Liqueur to create a tropical and buzzy libation.

For a Miami-based beverage, head over to St. Roch Market to try the Havana Café; available for a limited time on the cocktail menu at The Mayhaw. If you’re based in New York, Havana Club has teamed up with local East Village bar and coffee shop hybrid, The Roost, to bring you the Havana Old Fashioned; a twist on the classic made with cold brew liqueur and HAVANA CLUB Añejo Clásico rum.

Cold Brew Cubana

 HAVANA CLUB Rum Cold Brew Cocktails

1.5 parts HAVANA CLUB Añejo Clásico
0.75 part Cold Brew
0.5 part Giffard Banana Liqueur
3 drops of ginger bitters
1 drop of vanilla extract
Glassware: Coupe
Shaken. Garnish with a dehydrated banana chip.

HAVANA Café

Available at St. Roch Market’s The Mayhaw in Miami

 HAVANA CLUB Rum Cold Brew Cocktails

2 parts HAVANA CLUB Añejo Clásico Rum
¼ parts demerara sugar
¾ parts MARTINI & ROSSI Rosso Vermouth
½ parts Cold Brew Coffee
Garnish with a lemon twist
Single Ice Rock
Stir all ingredients with plenty of ice until very cold. Strain into a rocks glass over a large ice cube.

Havana Old Fashioned

Available at The Roost in NYC

 HAVANA CLUB Rum Cold Brew Cocktails
1.5 parts HAVANA CLUB Añejo Clásico Rum
1.25 parts Black Cold Brew Concentrate
0.25 part Harlequin Orange Liquor
3 drops Bitterman’s Mole Bitters
1 Demerara sugar cube
1 Orange Twist
Round ice sphere in Old Fashioned glass
Add 1 demerara cane sugar cube to a mixing glass. Add 3 drops Mole Bitters and 0.25 parts of orange liqueur to mixing glass and on top of a sugar cube. Use a muddler to break down sugar cube in a glass. Add ice to mixing glass and pour in 1.5 parts HAVANA CLUB Añejo Clásico rum and 1.25 parts cold brew concentrate. Stir contents of mixing glass for 40 revolutions. Use a strainer and pour cocktail over 1 round ice sphere in an Old-Fashioned glass. Wipe rim of the glass with an orange twist and add as a garnish on top.

What are you drinking this National Cold Brew Day?

Exiled Menu: Havana Club Rum La Yuma Cocktail

Everyone loves and wants in on exclusive experiences; an inside view of elusive things not available to everyone. If we’re being honest with ourselves, we relish in having access to secret things; the off-menu items, hidden locations, and secret cocktails. We were lucky enough to enjoy one of these experiences, which we’re about to reveal, thanks to Havana Club Rum. Havana Club partnered with a local New York cocktail bar to offer a secret, exiled menu. This menu unveiled a brand-new cocktail, only accessible with a code phrase. This exclusive cocktail, the Havana Club Rum La Yuma cocktail, was only available for a limited time with the location and code revealed under the label.

Although aged in exile in Puerto Rican, it is a Cuban-born rum, holding true to its rich Cuban culture. As we enter the warmer seasons, we can’t help but think of getaways to tropical paradises, sunshine, summer cocktails, and carefree days. Although we enjoyed this Havana Club Rum La Yuma cocktail during a cold month, its refreshing taste and cooling ingredients are perfect for the summer. Lucky for you, the real Havana Club is available (not to be confused with the other) is available in bars and retailers nationwide and on www.drizly.com. Want to create this delicious rum cocktail for yourself at home, we reveal the recipe below.

Havana Club Rum La Yuma

2 parts Havana Club Añejo Blanco Rum
1 part Lime
1 part Cucumber Honeydew Cordial
Prosecco

The smooth and velvety finish of the rum gets a fresh taste and a dash of sour thanks to the cucumber honeydew cordial and lime. The Prosecco has a touch of effervescence to make this a truly refreshing cocktail. Trust us when we say, you’ll definitely enjoy sipping on this perfect summer rum cocktail. As one of the best-selling rum brands in the world, Havana Club rum is a must-have at your home bar.

Cocktail Alternatives to St. Paddy’s Day Whiskey and Beer Drinks

While this weekend’s St. Paddy’s Day festivities may be all about whiskey and beer, we know that not everyone enjoys drinking those. Because of this, we decided to share some cocktail alternatives to St. Paddy’s Day whiskey and beer drinks. So if your spirit of choice is rum, tequila, vodka, or even something bubbly, we’ve got a cocktail for you.

Let’s get you acquainted with these cocktail alternatives to St. Paddy’s Day whiskey and beer drinks. We recommend bookmarking this cocktail feature, so when you’re at your favorite watering hole, you can alert your bartender.

BACARDÍ Refresco Superior

2 parts BACARDÍ Superior
.75 parts ginger syrup
1 part lime juice
.25 parts St-Germain
4 cilantro leaves
Shake all ingredients vigorously with plenty of ice, double strain into a highball glass filled with ice. Garnish with lime wheel and fresh cilantro.

Camarena Spicy Jalapeno Margarita


2 parts Camarena Silver Tequila
¾  part Simple Syrup / Agave Nectar
¾  part Lime Juice
½  part Triple Sec
Add ingredients into a shaker filled with ice and shake vigorously. Strain into a glass filled with ice. Garnish with lime wedge and fresh sliced jalapenos.

Corazon De Melon

3 parts fresh cantaloupe juice
2 parts Havana Club Añejo Blanco Rum
1 part simple syrup
1 part maraschino cherry juice
½ part fresh lime juice
Optional – Dash of Orange Bitters
For cantaloupe juice: Blend 2 cups cubed cantaloupe melon in a blender until pureed and smooth. Strain the mixture through a mesh strainer.
Combine the rum, cantaloupe juice, syrup, cherry juice and lime juice in a shaker filled with ice. Shake for 30 seconds then pour into a frosted glass. Garnish with a wedge of lime and a melon ball.

The NEO Fleur

1½ parts Facundo Neo Rum
¾ parts Hibiscus Syrup
½ parts Cucumber juice
¾ parts Fresh Lime Juice
½ parts Martini Bianco
Add all ingredients to cocktail shaker with ice. Shake vigorously. Serve in a chilled Champagne glass, and garnish with an elegant cucumber twist.

Gingered Apple Sparkler

1.5 oz. handcrafted Vodka
1.5 oz. sour apple liqueur
Splash of Angostura Bitters
4 oz. chilled
1 maraschino cherry
Fill a cocktail shaker with ice. Add the vodka, liqueur, and bitters; shake well. Strain into an ice-filled highball glass. Top with Brooklyn Crafted and the cherry.

Sparkling Mint Mojito

5 oz Sparkling Ice Lemon Lime
1 ½ oz White Rum
6 Mint leaves lightly muddled
Splash of lime
Combine all ingredients in a shaker with ice. Shake and pour into a chilled tall glass. Garnish with a lime slice.

Ginger Sage Cocktail

SERVINGS: 8-10

1 bottle of Santa Margherita Prosecco Superiore DOCG
Simple Syrup
1 cup honey
3 cups of water
2 whole pears, peeled, cored and diced
1 large piece of ginger, peeled and diced
20 fresh sage leaves (plus more for garnish)
In a saucepan combine the honey and water over medium heat and bring to a light boil. Turn the heat down to low and simmer, stirring occasionally, until the honey has dissolved completely. Add the pears, ginger and sage leaves. Simmer, stirring occasionally until the mixture has reduced by 1/3 (about 15-20 minutes). Remove from heat and let the mixture steep for an additional 10 minutes. Strain the syrup into a large canning jar or thick glass bowl. Discard the ginger and sage leaves.

Place a few pieces of the cooked pear into each stemless wine glass followed by 2 tbsp of the simple syrup. Add Santa Margherita Prosecco Superiore DOCG and serve.

Any thoughts on these cocktail alternatives to St. Paddy’s Day whiskey and beer drinks?

Michael B. Jordan Inspires Bacardi’s The King Cuatro Cocktail

He may not play the King in Black Panther but Michael B. Jordan certainly inspires the title. In honor of this year’s Academy Awards and Black Panther’s seven Oscar nominations, we present The King Cuatro cocktail from made with Bacardi Añejo Cuatro Rum. The rum cocktail was inspired by the Hollywood heartthrob who has captured our hearts (and our daydreams).

Michael B. Jordan at the BACARDI Mixology Lab on February 13, 2019, in New York City. (Photo by Craig Barritt/Getty Images for BACARDI rum)

The King Cuatro made its debut the Lower East Side’s newest rum bar, Las’ Lap. Just in time to celebrate with Black Panther, the first ever Superhero movie to get a Best Picture Oscar nod. Many may not know this but Michael is a huge rum fan. Like many, he grew up with his grandmother’s famous rum cakes made exclusively with Bacardi rum.  It’s only fitting that his signature cocktail contains Bacardi Añejo Cuatro. This premium rum is aged four years under the Caribbean sun with delicious notes of honey, vanilla and oak spices.

The King Cuatro will be available exclusively on the Las’ Lap cocktail menu until March 14th. You can either visit Las’ Lap, to enjoy this delicious concoction or check out the recipe below to recreate it at home. Get better acquainted with The King Cuatro cocktail below.

THE KING CUATRO

1.5 parts Bacardi Añejo Cuatro
0.75 part Fresh Lemon Juice
0.5 part St. Germain Elderflower Liqueur
0.25 part Honey
2 Blackberries
Martini & Rossi Prosecco
Muddle blackberries in a tin, and pour all cocktail ingredients in. Shake and strain into coupe glass. Top with Martini & Rossi Prosecco and garnish with a Blackberry-speared purple orchid.

Will you be watching the Academy Awards this Sunday? Are you ready to experience the regal The King Cuatro cocktail? Here’s to Black Panther winning most, if not all of their nominated categories.

Norman "Sailor Jerry" Collins 108th Birthday Party

Sailor Jerry Spiced Rum Celebrates Norman Collins’s 108th Birthday

We have the slaves in the Caribbean to thank for rum, but it is said pirates are the ones who helped “spread” the sugar distilled alcoholic drink to the rest of the world. Keeping in line with these “sailors” contribution to the rum industry, we celebrated sailor Norman Collins’s 108th Birthday with Sailor Jerry Spiced Rum and Braven Brewing Company. A prominent American tattoo artist based in Hawaii, Norman Collins was very well known for his sailor-inspired tattoos. Many consider him the Godfather of the American tattooing industry. His influence also inspired fashion, as Ed Hardy was one of his proteges.

Norman "Sailor Jerry" Collins 108th Birthday Party

In honor of Norman “Sailor Jerry” Collins, Braven Brewing Co-Founder and CEO Marshall Thompson created a special Sailor Beware! Pineapple IPA brew as a perfect companion to the spiced rum. The limited edition brew is a hazy and juicy New England-Style IPA; it is brewed with pineapple as a nod to Collins’ Hawaiian roots. Ella and El Dorado hops bring aromatic notes of ripe papaya and mango to the nose, where pineapple adds a touch of sweet acidity to balance out the finish. It is highly recommended you enjoy this golden-hued, tropical IPA with a shot of Sailor Jerry rum.

On hand with the celebrations was Brooklyn-based tattoo shop, Allied Tattoo, who offered guests eight tattoo design options. So, of course, many people lined up to get one, and so did we.

The Braven Brewing Company’s Sailor Beware! Pineapple IPA will be distributed in limited quantities to locations throughout New York. Keep an eye out for it at Beer Authority, The Ditty, Our Wicked Lady, and more.

Captain Morgan Apple Smash Rum Shot

Take the Shot: Captain Morgan Apple Smash for National Rum Day

They say “An apple a day keeps the doctor away.” We wonder what a shot of apple rum will do! Just in time for National Rum Day, everyone’s favorite rum captain has launched a new shot flavor. Say hello to the Captain Morgan Apple Smash, a blend of Captain Morgan’s Caribbean rum with a burst of green apple flavor that is sure to be a favorite amongst any crew. Basically, it’s like a jolly rancher for adults….that you drink.

Now that we have your full attention, let’s get to know this captivating new rum. Not only does Apple Smash taste like an apple, it smells like one too! Like it’s predecessors, two of which we’ve previously highlighted, LocoNut and Watermelon Smash, the Captain Morgan Apple Smash packaging resembles the fruit the rum is mixed with. In this case, an apple and the bottle also emanates the aroma of tart green apple when you scratch it. The result is an experience that entrances your sense of smell and taste. You will absolutely want to shoot your shot with this delicious libation.

Captain Morgan Apple Smash Rum Shot

The ready-to-serve apple rum shot tastes delicious as a chilled shot, a mixed shot, or simply mixed with club soda for a fresh tasting cocktail. If the thought of a boozy jolly rancher sounds good to you (of course it does), then we highly recommend adding Captain Morgan Apple Smash to your home bar. Not just for today, National Rum Day, but for any day that requires adulting.

Captain Morgan Apple Smash Rum Shot

Speaking of cocktails, we especially love the Apple Smash with a splash of club soda or ginger ale. Both cocktails are easy to make and highlight the essence of this apple flavored rum shot. Try out these recipes below:

Captain Morgan Apple Smash & Soda

1.5 oz. Captain Morgan Apple Smash
4 oz. Club Soda
Muddle mint leaves in a highball glass. Add ice and stir.
Captain Morgan Apple Smash & Ginger

1.5 oz. Captain Morgan Apple Smash
4 oz. ginger ale
Add ice and stir. Garnish with lime

Captain Morgan Apple Smash is 60 proof with an ABV of 30% and gluten-free. The 750ml bottle is available now and retails for $15.99.

Are you ready to live #LikeACaptain?

Captain Morgan Introduces Watermelon Smash Rum Shot

Although spring is mere weeks away, Captain Morgan already has us thinking of summer. The famed rum company is introducing the newest addition to its shot family with Captain Morgan Watermelon Smash Rum Shot. What better two things that celebrate the summer season better than rum and ripe, juicy watermelons? Thankfully we don’t have to wait until the summer months to enjoy the sweet and refreshing rum drink. What makes Captain Morgan Watermelon Smash so incredible? Not only does this limited edition rum it taste like a watermelon, it looks (and smells!) just like one too.

Similar to the LocoNut Coconut Shot, which they launched last year, the Watermelon Smash Rum Shot’s packaging resembles a watermelon and produces the sweet aroma of ripe watermelon when you scratch the bottle.

The explosively delicious, watermelon-flavored rum shot is arriving just in time for backyard cookouts and pool parties. The Captain Morgan Watermelon Smash blends Caribbean rum with ripe, juicy watermelon flavor that’s synonymous with summertime. It’s best enjoyed as a chilled shot, but you can also indulge in the flavorful Watermelon Smash in a variety of delicious cocktail recipes. We’ve included a few choice recipes you can enjoy below:

Watermelon Mojito


1.5 oz. Captain Morgan Watermelon Smash
0.5 oz. Captain Morgan White Rum
0.75 oz. lime juice
0.75 oz. Simple Syrup
Club soda
Mint leaves
Muddle mint leaves, simple syrup, and lime juice in a highball glass. Add ice, top with club soda and garnish with watermelon and mint leaves.

Watermelon Spritzer


1.5 oz. Captain Morgan Watermelon Smash
0.75 oz. club soda
0.75 oz. lemon-lime soda
Pour ingredients into a highball glass filled with ice and garnish with a lemon.

Chilled Watermelon Smash Shot

1.5 oz. Captain Morgan Watermelon Smash
Pour 1.5 oz. of Watermelon Smash into a shaker with ice. Strain into a shot glass and serve.

So pay attention all you watermelon fans out there, if you’re pinning for the sweet taste of summer, grab a bottle of Captain Morgan’s Watermelon Smash (50 proof, 25% ABV). It is available now at a suggested retail price of $15.99 for a 750 ml bottle.