LOFT’s Summer 2011 Preview

My LOFT card has already gotten a lot of mileage on it and some this summer…. I’ll be breaking a new record, and it looks like I’ll keep on breaking records thanks to LOFT’s Summer 2011 Collection. I also think I’m going through a floral phase because all of my favorite pieces from the LOFT’s Summer 2011 Preview had floral designs or accents.

My three top favs are below. The gorgeous pencil skirt with the bold pink flowers is of course my favorite.

Looks from LOFT’s Summer 2011 collection was inspired by everything summer has to offer- the warming sun, caressing wind, refreshing sea and cooling shade. All evident in the cool blues and vibrant pinks and oranges. Though I may be goingthrough a floral phase, several other pieces caught my eye. The nautical inspired looks for example
and the various pops of color which were mixed with prints or bold colored accessories paired with muted colored looks.
And speaking of accessories, LOFT offers some great footwear for under $30 – perfect for the beach and with just about any summer outfit.
LOFT’s Summer Preview also highlighted the capsule collection with Lela Rose, who offered her take on the perfect summer dress. And again, my favorite piece? The floral print sweetheart dress

Designer Collaboration – Rory Beca for Forever 21

Designer Rory Beca was on hand at Forever 21 Times Square to introduce her exclusive design collaboration, Rory Beca for Forever 21, with the retail giant. My days of shopping at Forever 21 are long gone or so I thought. Fashion does indeed take flight as the young designer introduces such gorgeous pieces as the Splatter One Shoulder Dress and the Splatter Drawcord Dress – my favorite print from the collection.

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Other great pieces that are sure to be key in your wardrobe include an adorable Satin Swing Skirt, which goes great with a tee or a not so basic top, like Rory Beca’s Embellished Knit Top (seen paired below).
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and another favorite, the very comfortable Beaded Collar Dress, which can be layered under a hot pink cardigan for a burst of color, worn with leggings or alone. It was quite a popular piece as you can see in the photo below.

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I got a chance to speak with Rory Beca in between meeting/greeting the eager young girls patiently waiting to get insight into her design world and experience. She kept them entranced with her approachable and easy going personality.

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But back to my interview – her story is an interesting one. Her whole business is literally a family affair. Her brother makes her wonderful prints, her dad  (a Dentist) made her deliveries, etc but I’ll let Rory tell you her story in her own words.

This wonderful collection is available both in-store and online but it won’t be forever. All items are while quantities last and judging by the numerous purchases I saw, it won’t be for much longer. Don’t you love these Rory Beca for Forever 21 pieces? What items from the collection collaboration are on your wishlist?

Attention Shoe Addicts – Enter to win LOFT’s MUST-HAVE BOOTIE!!

And I must have it (so you know I’ve already entered). LOFT’s has announced a fabulous Spring Sweeps (ignore what’s going on outside). One of us (hope its me) will win a pair of LOFT’s MUST-HAVE BOOTIE, a stylish peep-toe.

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 Recently seen in the pages of Vogue magazine, this flirty, lace-up pair combines the sturdy coolness of a chunky heel with the feminine allure of a peep-toe. So whether your life demands pencil skirts or denim leggings (or both), this Bootie is a shoe-in to become your chicest, most versatile mainstay.
Visit LOFT’s Facebook Fan Page to enter and to receive more information but hurry—the contest ends Sunday, February 6th!!!

PORTS 1961 Debuts Menswear Collection

Tia Cibani has answered the prayers of men everywhere by finally coming out with a Ports 1961 Menswear collection. The collection, which debut in Milan during Milan’s Men’s Fashion Week, was influenced by classical sculpture. “These are clothes molded to the man and sculpted like a second skin. We dress the self-aware urban gladiator, a man who chooses pure and noble materials to express his inner nature, a man who needs his clothes to be tough and ready for action, but relaxed and comfortable when he rests“, says Tia and Ian Hylton.

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The mood is über-masculine and fueled by the spirit of the renaissance, inspired in turn by classical art with its values of everlasting beauty, perfect proportion and harmony. Ports 1961 updates that mood with an exquisite freshness and a sophisticated contemporary feel. This season, Ports 1961’s menswear throws down the gauntlet to declare: from now on, only the best of everything…is good enough.

Grand Re-Opening of H&M Soho I and Soho II

H&M has give their two Soho Locations a fresh new look. Both H&M Soho 1 (558 Broadway bet Prince and Spring sts) and H&M Soho 2 (515 Broadway bet Spring and Broome sts) stores have been given all new interiors and fixtures with Soho 2 expanding by getting an entire new level. “This location will now feature the young trend department, an exclusive lingerie section, and the casual sportswear collections for both men and women in addition to the Ladies’ and Men’s collections!”.

To celebrate of both grand re-openings, H&M Soho 2, along with Nylon Magazine, held an unveiling event last night a packed crowd who were more than ready to enjoy the 25% off H&M’s already affordable prices, cocktails (courtesy of Svedka Vodka), some yummy hors d’oeuvres and giftbags (I missed out on the giftbags because I was too busy shopping, so I couldn’t tell you what was in it)

Unfortunately, I didn’t walk out with much (I’m not talking about the giftbag) – my only purchase was a pair of Dark Denim Trousers. I had two basic Tunics but my friend proceeded to take both out of my hands and told me NO (I’m paraphrasing) and I saw this beautiful medium heavy double breasted jacket (see below)

but unfortunately, they were all size fours which is when considering the size of my “girls”. This gave birth to a was a slight temper tantrum….mostly a lot of “damning” – don’t you just love the pockets but there are other H&M’s so the hunt is on.

Anyway, to continue the Grand Re-opening celebrations, both H&M Soho locations offered an H&M T-shirt and Access to Fashion Pass valued from $10 to $300 to the first 200 shoppers in line at each location. One lucky winner at each location received an All Access Fashion Pass allowing them early entry to the store to shop before doors opened to the public.

Both store locations will be open Monday through Saturday 10:00 a.m. to 9:00 p.m. and Sunday 11:00 a.m. to 8:00 p.m.

H&M was established in Sweden in 1947. Today there are around 2,000 H&M stores in 37 countries. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, and children.

Cynthia Rowley for Roxy

Amazing designer and Author, Cynthia Rowley, teamed up with junior line Roxy to create a very sporty beach chic collection for the ultimate Betty (surfer girl in non-California speak), Cynthia Rowley for Roxy, which was showcased at CO-OP Barneys.
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The collection consisted of  colorful apparel, shoes and accessories with many apparel items made out of wet suit fabric aka Neoprene. I got a chance to speak to some of the models wearing the apparel made out of Neoprene and they all said that it was quite comfortable and breathable; and the did feel quite soft to the touch

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I tried to get a quick interview with Cynthia Rowley but I’d have a better chance of talking to the Pope, she was completely surrounded from the time I stepped into the event until I left – I’m surprised I got a photo of her but I took a chance and snuck in while someone else was interviewing her (she’s in the first photo for those who are not familiar).
Will you be grabbing some pieces from the Cynthia Rowley for Roxy collection?

ShāToBu™ – The Workout You Wear

You may remember that I first mentioned (and discovered) ShāToBu in my post on the Robert Verdi Suite from this past season of Mercedes-Benz Fashion Week. Click HERE for a refresher. Anyway, while attending the CurveNY Show, which is a trade show held at the Jacobs Javits Center for lingerie, shapewear, etc. I decided to begin trying out my pair of ShāToBu™ (you’ve heard me discuss my thighs over and over again, and walking the trade show is a great workout). I was happily surprised to run into their booth at CurveNY.

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But it turns out I surprised them when I was asked by the creator, Dr. Denise Perron, if I was familiar with ShāToBu™, I told them not only did I find out all about it at the Robert Verdi Suite but I was actually wearing a pair right now (yes I showed them) and how much I loved them (I really do). Many people who wear shapewear and the few complaints you hear the most are “they’re not comfortable, can’t breathe, bulging, visible lines through your clothes, too hot, etc” – well, I haven’t experienced any of that. In fact, I tend to forget that I am wearing the Waist to Knee Shape. Directly below is the High Waist to Knee Shaper which gives you a more enhanced hourglass look

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ShāToBu – The Workout You Wear™ – is the revolutionary shaper that helps women shape, tone and burn more calories during everyday activities. It burns up to 12% more daily calories while helping you maintain a sleek, smooth silhouette in today’s fashions.
The benefits go beyond ordinary shapewear – ShaToBu instantly gives a sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time. By incorporating resistance bands right into the garment, muscles work a little harder and more calories are burned during daily activities.
ShaToBu helps women fit a workout into their normal day while looking and feeling great.

It was a wonderful experience visiting the ShāToBu booth and I enjoyed meeting Dr. Denise Perron

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Find out all the technical details of the magic of ShāToBu in their video below

 

video courtesy of  ShāToBu™

Fashion Night Out sponsored by Vogue

Let me start by saying, I wish this event was at least two days or more (And preferably prior to Fashion Week) because there is no way to hit more than three places in one night but we attempted to anyway.

We (Dave, Zia, Kim, our new photog friend, Brittany and I) foolishly thought we would be able to do this (Kim and I even had a charity event to attend that same night). Anyway, Dave, Zia and I started off at Movado (they started at 5pm while everyone else started at either 6pm or 8pm), stayed for a while, drank champagne, grabbed our giftbag and then headed to Gucci. We arrived to find a concert-length line (we should have skipped Movado); the first 200 people or so got the official Fashion Night Out t-shirt for free. Needless to say, we didn’t get the shirt, there were still about 20 people ahead of us when they ran out but we went in anyway to enjoy a few cocktails and drool over the accessories. We left 10 minutes later and headed to Bergdorf Goodman where most of the action was. On our way in, Zac Posen was rushing out the door (wearing a tiara) after painting one-of-a-kind dresses and we headed into the madness that awaited us. In the middle of a very large crowd (mob) were designers, Badgley Mischka signing fashion night out t-shirts.

With the help of heels, a long reach and a damn good camera, I got these photos and the video following




Of course they were only signing t-shirts purchased at Bergdorf so we attempted to do just that, with no luck. After several minutes, we decided to try to head to the 7th floor where Ashley and Mary-Kate Olsen were guest bartenders but it seemed the madness found it’s way there too and we gave up and decided to try another store. To our surprise, on our way down via the escalators, i turned around to say something to my crew and who do I see riding on the escalator directly behind them? The queen of Vogue herself, Madame Anna Wintour

After excitedly taking a few photos (because she was actually smiling and waving to us), we remained in awe for a few more minutes then proceeded to escape the crowd. It was here we separated – Kim, Zia and I headed to the charity event which was attended by Housewives of NYC’s Alex McCord and Ugly Betty’s Ana Ortiz and Mark Indelicato. We then hit up BCBG where we received a free BCBG t-shirt and enjoyed drinks (although by this point water was all we wanted), then flew down to the meatpacking district for the finsl hour of Fashion Night Out. Dave and Brittany attempted to run into Pharrell at his store (no luck – too crowded).