Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Although most of us rely on digital tools to do our work, no one realized just how big a role the internet would play in our daily lives during 2020. We’re working from home, participating in distance learning, and staying in touch with loved ones via FaceTime. And although 35% of weddings now take place outdoors, many couples have opted to say “I do” via Zoom, as well.

Times may be tough, but we’re making the most of it. Since large gatherings are still prohibited in many places and you may be avoiding any type of in-person social interaction out of an abundance of caution, it’s no wonder that you’re relying on online platforms to stay connected. But since video chats are among the few opportunities we have to see others sans face mask, you might be hoping to make the most of it. Whether you’re trying to impress your coworkers, are having a virtual girls’ night over Skype, or are attending an online wedding ceremony, you’ll want to look your best (in spite of the worst!). Here are five steps that’ll allow you to perfect your makeup routine for virtually any virtual hangout.

Your 5-Step Makeup Routine For Your Next Virtual Meeting, Chat, or Wedding

Create Facial Definition

It’s actually not true that the camera doesn’t lie. Webcams tend to wash us out and flatten our bone structure, which can make us seem far more pale and doughy than we actually are. If you’re doing your makeup with teleconferencing in mind, you’ll really want to add some definition back into your face. Work on your contouring skills by watching some YouTube videos to make your cheekbones stand out and to make the planes of your face look their best on camera.

Conceal Dark Circles

You’ll also want to use a foundation that gives your skin a healthy glow without adding too much shine. But you can’t rely on your foundation to cover everything. That’s where concealer comes in — and you’ll definitely need it, especially if your sleep has been disrupted with pandemic dreams. Your webcam will zero in on those dark undereye circles, so use a concealer that reflects the light without looking cakey.

Go Bold With Your Brows

Bold brows were already in, but your webcam can probably handle an even bolder brow than you might be able to pull off in real life. Still, don’t go too crazy with the brow pencil or pomade. Use a thin pencil, brow marker, or sharp-angled brush to draw hair-like strokes to fill in your existing brows and brush them in place with a tinted brow gel.

Don’t Forget to Bronze ‘n Blush

As we mentioned, webcams will wash most people out, so you’ll want to put your bronzer and blush to good use. Although the global cosmetics products market was valued at $532.43 billion in 2017, there are even more choices available now — and it’s never been easier to access the beauty products you need. Blush and bronzer aren’t among the priciest cosmetic items out there, either, which means you can go a little wild without spending a ton. You can feel free to be a bit more liberal with these products than you ordinarily would, as they won’t show up as brightly on camera.

Pop On Lashes and a Bright-Colored Pout

If you’re attending a Zoom wedding or a virtual prom, you shouldn’t feel self-conscious about going all-out with your makeup. Aside from some mascara, you might consider adding a strip of false lashes to your final look. A bright-colored lip can be really effective on camera, as well (and fortunately, you’ll be able to check to make sure you don’t have any lipstick on your teeth!). Even if you aren’t much for an all-over makeup look, a brighter lip can instantly make you look more polished and ready to party… or give an amazing presentation.

Although 31.77% of bathrooms are considered to be large in size, the final step isn’t to check your makeup in your bathroom mirror. Rather, you’ll actually want to fire up your webcam before you enter the conference room or Zoom window to see how you look. You might think you look too dolled up, but your makeup may actually read pretty natural through the screen.

Once all that is done, all you have to do is get dressed, do your hair, and click a couple of buttons. Presto: you’ll be sure to turn heads and feel great about your appearance — even if you’re still wearing pajama pants no one can see.

Black-Owned Business Spotlight: Felicia Jackson's CPR Wrap

Black-Owned Business Spotlight: Felicia Jackson’s CPR Wrap

The best ideas for inventions are often born out of times of desperation and intense need. For mother and medical professional Felicia Jackson, that need came when her young son had a choking incident. Although Jackson was CPR-certified and had 20 years of experience in the medical field, her mind went blank with panic and she couldn’t help her son at that moment. Her husband was able to step in and save their son, but Jackson couldn’t stop thinking about the panic that sets in when you see someone choking and how that can prevent anyone, even medical professionals, from performing CPR.

That’s how Jackson literally dreamed up CPR Wrap. After the incident, she had a dream in which she saw someone using the product in an emergency situation. From the moment she woke up, she knew she had to bring that live-saving product into the world.

Felicia Jackson's CPR Wrap

CPR wrap is a simple product that makes performing CPR less intimidating and more accessible to everyone. A tool that allows anyone to effectively perform CPR at a moment’s notice, CPR Wrap is a translucent overlay that guides you through the four steps to perform CPR that the American Heart Association recommends. In addition to the simple, step-by-step instructions, it includes a one-way mouth valve and a visual hand placement map to guide chest compressions. If someone’s airway is obstructed, all you have to do is get them flat on their back, lay CPR wrap over them so that the mouthpiece aligns with their mouth and the lower half of the map covers their chest, and follow the instructions on the guide.

Felicia Jackson's CPR Wrap

As the need for CPR can arise anywhere at any time, CPR Wrap is packaged for convenience. It comes in a palm-sized package, allowing you to easily store it almost anywhere in your home or workplace. As 3 million people are injured in car accidents in the U.S. every year, the ability to keep CPR Wrap in your glove compartment or purse is a great perk of the product. It also comes in different sizes for adults, children, and infants, allowing you to administer CPR to whoever may need it.

This versatility is important, as CPR can double or triple a victim’s chance of survival. When someone starts choking or having trouble breathing, you likely won’t have time to get them to one of the 6,200 hospitals in the U.S. or even have time to wait for an ambulance to get to you. You can, however, quickly open up CPR Wrap, lay it on the person in trouble, and follow the easy instructions to give them CPR.

CPR Wrap by Felicia Jackson CPR Wrap by Felicia Jackson

Although Jackson had no formal business experience and an aversion to marketing when she first thought of this life-saving product, she knew that she had to conquer the tough road ahead and get her idea on the market. Jackson started with business programs in her town of Chattanooga, TN, including an immersive accelerator program run by CO.LAB, a local startup incubator.

In that program, Jackson quickly learned the ropes of pitching a business. She found that she was a natural at marketing, a part of running a business that includes tasks big and small, such as branding a product and ensuring that branding is consistently presented across all platforms, which can increase revenue by up to 23%. The hard work paid off and Jackson was able to sell 3,000 units of CPR Wrap before she even had a tangible product.

Today, Jackson works on CPR Wrap full time and business is booming. The company has even gone international, with audiences in South Africa, Dubai, and Germany showing interest in having CPR Wrap on hand.

“Internationally, when it comes to safety and protocol, they prepare—they’re not reactive. For many of us here in America, it’s only when something happens to us that we think we need something like CPR Wrap,” said Jackson.

Thankfully, when a near-tragedy did happen to Jackson’s son he made it out alive and Jackson did think of something like CPR Wrap. Now, families around the world can take a preventative step by bringing CPR Wrap wherever they go and always being ready to face an emergency situation with ease and confidence.

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

They say “The eyes are the window to the soul,” but sometimes those windows need a little sprucing up. Some of you may have experienced this, but sometimes, even after showering, our eyes still feel heavy or puffy. We usually rely on our showers to “wake us up” but some days call for extra help. This is where Eyetitude and their amazing eye care products come in. This fantastic skincare brand focuses solely on your eyes and repairing the most delicate and fragile area on your face, your eyes. Their products are especially fantastic to use after spending time in the sun or if like us, your eyes still don’t “feel awake” after a shower.

Eyetitude Helps Erase Dark Circles, Puffiness, and Crepey Loose Skin

Eyetitude boasts seven eye care products: ProZerve Peptide Cream ($75.00), FixZer Instant Eye Repair, EyeZ-Luronic Serum ($65.00), NoCrowZ Retinol Eye Cream ($79.00), MicroNeedZ Eye Patches ($10.00), IllumineyeZ Rejuvenator, and the RevitaleyeZ 4-in-1 Facial Wipes ($15.99). We had the pleasure of indulging our tired peepers to the full benefits of two of their products; the Eyetitude FixZer Instant Eye Repair and the IllumineyeZ Rejuvenator (which we now cannot live without).

IllumineyeZ Rejuvenator, $129.99

Eyetitude IllumineyeZ Rejuvenator

Remember when we said that sometimes, even after a shower, our eyes still felt heavy and puffy? Well, apparently this superb beauty tool is exactly what we needed. Our eyes have never felt so “alert”. On those brief moments we ventured outside for food, we’ve been told we look so bright-eyed; a compliment we haven’t heard in ages. Here’s why you will love it as much as we do. This anti-aging massager negative ion reduces fine lines, improves dark circles, eye bags & restores vitality. The IllumineyeZ Rejuvenator combines 10,000 times/minute high frequency vibration massage with heat and red LED light to do the following:

*Repairs damaged cells
*Enhance cell activity
*Promote the skin’s collagen and elasticity
*Tightens the skin
*Promotes blood circulation whereby reducing dark circles & under-eye bags
*Increases maximum absorbability of your favorite creams and serums

When you use the Rejuvenator with your eye serums and creams, it helps for maximum product absorption into the delicate skin around the eyes.

FixZer Instant Eye Repair, $75.00

Eyetitude FixZer Instant Eye Repair

Eyetitude’s FixZer Instant Eye Repair is a pro strength formula that instantly reduces puffiness, dark circles, and fine lines, delivering a brighter lifted look. It consists of anti-inflammatory ingredients such as Hesperidin Methyl Chalcone, a flavonoid found in citrus fruits that targets capillaries under eyes. These capillaries are responsible for dark circles, swelling, and puffiness that can plagued our eyes. Light-diffusing mineral pigment reflects and emits light further concealing imperfections. Chrysin, a flavonoid found in the blue passion flower, synergistically works with other ingredients to add another layer of power, deflating puffiness and dark circles; leaving eyes looking refreshed and well-rested.

With continuous use of Eyetitude’s range of eye care products, your eyes can truly be the windows they were meant to be.

Celebrate National Clean Beauty Day with Juice Beauty

Celebrate National Clean Beauty Day with Juice Beauty

As awareness surrounding climate change and the state of our environment grows, more consumers are making more conscious choices about the products they purchase. While all industries have production techniques that negatively affect the environment, these practices in the beauty industry also have the potential to adversely impact your personal health. To combat these negative impacts, the clean beauty movement highlights brands and products that use sustainably and ethically sourced ingredients that benefit your health. National Clean Beauty Day is a day dedicated to this movement, showcasing products in the beauty industry that boosts the health of the body and the environment.

Celebrate National Clean Beauty Day with Juice Beauty

July 15 is National Clean Beauty Day and encourages all consumers who partake in the beauty industry to choose products that use plant-based ingredients. This inaugural day of awareness comes from Juice Beauty, an antioxidant-rich skincare and plant-based makeup brand that has been pushing back against the status quo within the beauty industry for years.

The goal of the day is to not only make consumers aware of the efficacy of plant-based ingredients but other beauty brands as well. Many beauty products are full of unnecessary ingredients that harm the environment as well as consumers. There’s a wide range of conventional chemicals that hide within the long list of ingredients on the backs of beauty products. Some of the most common chemical ingredients include acrylates polymers (plastics), artificial and synthetic dyes, benzoyl peroxide, and carbon black. These ingredients often come from petroleum products and can contain potential cancer-causing carcinogens.

Celebrate National Clean Beauty Day with Juice Beauty

Juice Beauty bases the formulations for their products around antioxidant-rich, certified organic, botanical juices rather than petroleum. On top of this healthy base, Juice Beauty chemists then add powerful plant-based ingredients to achieve effective age-defying and blemish-clearing skincare. The brand has vowed that they will never use an ingredient that is potentially harmful to humans, animals, or the planet.

Juice Beauty's Karen Benhke

Entrepreneur and wellness expert Karen Behnke was inspired to make this vow and start Juice Beauty after looking more closely at the ingredients in her own beauty products. She had become pregnant with her first child at the age of 40 and was concerned about skin absorption. She found that products from both inexpensive drug stores and expensive department stores contained potentially harmful ingredients. As Behnke changed her personal care regimen to be cleaner, she also wanted to make an impact in the wider beauty industry. That’s how Juice Beauty got its start, nearly 15 years ago.

Now, Juice Beauty makes clean beauty products that yield better results than conventional, chemical-based products. The company even has an organic farm in Sonoma County, California to ensure that its ingredients are all-natural and ethically-sourced. The farm spans 20 acres and is solar-powered, further speaking to the brand’s commitment to sustainability. Solar power in the United States offsets more than 70 million metric tons of carbon dioxide each year, which is akin to planting nearly 1.2 billion trees. This allows the Juice Beauty farm to have a positive impact on the environment rather than a negative one while growing organic ingredients that have higher antioxidant performance.

Juice Beauty is also committed to sustainability in its manufacturing and packaging practices. Using recycled boxes and bags to ship goods is the best way to promote eco-friendly transportation and Juice Beauty does just that. The company uses 100% FSC paper, which is paper that has been responsibly harvested, for outer packaging product boxes and 52% FCS for shipping boxes. Nearly one-third of full-size Juice Beauty products utilize sustainable glass and the company also uses recycled plastic from the U.S. rather than shipping it from other countries, thereby reducing the negative environmental effects of international shipping.

As a pioneer of the clean beauty movement, Juice Beauty hopes that National Clean Beauty Day can inspire companies and consumers alike to seek clean, green ingredients for their beauty products. If you’re trying to clean up your beauty routine, start by looking locally. About 46% of all searches on Google are for a local business or service and through this type of search, you may be able to avoid the environmental impacts of shipping while supporting a small business in your community. If there are no clean alternatives locally, make a commitment to only support brands like Juice Beauty that are equally committed to creating products that help the environment rather than harm it. With just a little bit of research on your part, you can use your power as a consumer to create a positive impact on the wider world as well as your own health.

Summer Rum Cocktails: Welcome to the Season of Rum

Summer Rum Cocktail Recipes: Welcome to the Season of Rum

Did you know that July is the official month of Rum? In fact, summer is the season of all things rum. It’s no surprise that the season of hot temperatures would be the season to celebrate this spirit with a tropical history. During the first three weeks of July, we celebrate National Piña Colada Day, National Mojito Day, World Rum Day, and National Daiquiri Day! All of which are deliciously made with rum. Some of you may not know this but Barcardi is the world’s largest rum brand. Naturally, we turned to them in honor of this quadfecta of rum celebrations to we present three rum cocktail recipes to enjoy all month long.

Summer Rum Cocktails: Welcome to the Season of Rum

To our fellow rum cocktail lovers everywhere, now is the time to rejoice and raise a glass or three. While rum is available in both white and dark, we are highlighting the freshness and vitality that is white rum. In honor of National Piña Colada Day on July 10th, National Mojito Day yesterday, July 11th, and the upcoming National Daiquiri Day on July 19th, these white rum-based cocktails are the perfect way to experiment with rum and taste the spirit of the Caribbean.

BACARDÍ Frozen Piña Colada

Just because you missed Piña Colada Day, doesn’t mean you can’t enjoy this easy frozen Piña Colada recipe – a refreshing rum cocktail made with BACARDÍ Coconut Rum, Coco Reàl, and pineapple juice to transport you to the tropics.

Summer Rum Cocktails: Welcome to the Season of Rum

(Photo by Cindy Ord/Getty Images for BACARDI)

2 parts BACARDÍ Coconut Flavored Rum
1½ parts Coco Reàl
1½ parts Pineapple juice
1 cup ice
Garnish with pineapple wedge & cherry flag
For the single-serve recipe, combine all ingredients in a blender, and blend until a slushy consistency forms. Garnish with a pineapple wedge and a cherry flag.

BACARDÍ Lime Mojito

Get into the Caribbean spirit with this fresh, delicious, and easy to make Mojito cocktail recipe featuring the brand’s latest flavor innovation – BACARDÍ Lime.

Summer Rum Cocktails: Welcome to the Season of Rum

2 parts BACARDÍ Lime Flavored Rum
4 Lime Wedges
6-8 Fresh Mint Leaves
2 tbsp Caster Sugar
1 part Club Soda
1 sprig of fresh mint
Add the lime wedges, sugar, and mint leaves and gently muddle until the limes release juice. Add BACARDÍ Lime Flavored Rum and mix the ingredients with a bar spoon. Fill with crushed ice and stir once again. Add club soda and garnish with mint.

BACARDÍ Daiquiri

Rum, lime, and sugar go back a long way in the Caribbean. The classic Daiquiri brings them together in a perfect blend of BACARDÍ Superior rum, the crispness of fruit and the sweetness of sugar. Serve this rum cocktail ice cold for a bracingly refreshing drink.

Summer Rum Cocktails: Welcome to the Season of Rum

2 parts BACARDÍ Superior Rum
1 part Freshly squeezed lime juice
2 tsp Sugar
Place sugar and freshly pressed lime juice into a cocktail shaker and stir until the sugar has dissolved. Then pour in the BACARDÍ Superior rum and fill the shaker with half-cubed ice, followed by some half-crushed ice. Place the lid on the shaker and shake vigorously until thoroughly chilled. Finally, strain through a fine tea strainer into a chilled coupette.

Fishers Island Lemonade is the Perfect Summer Canned Cocktail

Fishers Island Lemonade: The Perfect Summer Canned Cocktail

In case you haven’t stepped foot outside your door and are lapping in the luxury of air conditioning, it is hot outside. It is officially summer and Mother Nature is making that known with high temperatures and unseemly levels of humidity. If you plan on venturing out to your front porch or backyard, do not go empty-handed. We highly suggest you adults grab a 4-pack of Fishers Island Lemonade, the original cocktail-in-a-can.

Fishers Island Lemonade is the Perfect Summer Canned Cocktail

This female-founded, canned cocktail is exactly what you need to cool yourself down on hot and humid summer days. They say our homes are our castles, that may be true, but today we find our island. Fishers Island Lemonade uses fresh, premium ingredients and packs a punch at 9% ABV.  Founded by Bronya Shillo in 2014, this ready-to-drink canned cocktail is perfect for your indoor and outdoor adventures. Whether you’re enjoying stay-at-home BBQs, golf outings, or the beach; and the best part? The can floats so you never have to worry about losing a drop.

Fishers Island Lemonade is the Perfect Summer Canned Cocktail

As previously stated, Fishers Island Lemonade is made with all-natural ingredients. This includes the signature lemon and honey, with a kick of premium distilled Vodka and barrel-aged Whiskey. There’s no malt, no high fructose corn syrup, and no artificial flavors or colors. It is a true spirits-based canned cocktail, unlike seltzers, wine coolers, and other malt products, and tastes as fresh as if a bartender just made it in front of you. While it is 100% delicious straight out of the can, it also makes an amazing base for refreshing summer cocktails. Check out a few favorites you have to try this summer:

Spiked Half-and-Half

Fishers Island Lemonade is the Perfect Summer Canned Cocktail

6oz FIL (half can)
1.5oz Iced Tea or Sweet Tea Vodka (we highly recommend Seagram’s Sweet Tea Vodka)
Pour FIL over ice and top with sweet tea vodka. Garnish with lemon and mint. Try it blended!

Ginger Mojito

Ginger Mojito Cocktail

6oz FIL (half can)
1.5oz Ginger Liqueur
Fresh Ginger and Mint
Splash of Club Soda
Muddle mint and ginger in a shaker. Add ice, FIL, and shake. Strain over ice and top with a splash of club soda. Garnish with mint.

Light & Sunny

Light & Sunny Summer cocktail

6oz FIL
1.5oz Light Rum
Pour 6oz FIL over ice, top with a rum floater. Garnish with mint and a pineapple wedge.

Spiked Watermelon Chiller

Spiked Watermelon Chiller Cocktail

1/2 Small Watermelon, diced and frozen (for 1 hour)
1 can FIL
Fresh Mint
Dice 1/2 small watermelon, or 1/4 large watermelon. Put into a metal bowl or lay out on parchment paper and freeze for one hour or more. Put frozen watermelon in the blender with 1 can of Fishers Island Lemonade and a handful of fresh mint leaves. Blend until a smooth, slushy consistency. Makes two servings. Garnish with Mint and a Watermelon Slice.

Go Natural This Summer with Water-Based SOPHI Nail Polish

Go Toxic-Free This Summer with Water-Based SOPHI Nail Polish

If there is one thing that will force you to pay more attention to what you put in your body, it’s a pandemic. Although we were slowly adopting more health-conscious habits, the arrival of Covid-19 has sped that practice up. When we say health-conscious habits, we are not just referring to what we eat and drink. Your body absorbs from foods,  drinks, and beauty products you use topically; this also includes things like nail polish. Are you ready for a healthier approach to nail care? Non-toxic, virtually odorless nail polish, like SOPHi Nail Polish, allows you to have a worry-free, yet long-lasting manicure. Whether you’re health-conscious or not, this water-based polish is free from any harsh chemicals, so you can enjoy natural, healthier nails this summer.

Go Natural This Summer with Water-Based SOPHI Nail Polish

With SOPHi Nail Polish, you enjoy on-trend nail colors and a worry-free, yet long-lasting manicure! The non-toxic, virtually odorless nail polish is better than 9 or 16-free because it is free of ALL harsh chemicals! The water-based SOPHi nail polish leaves nails healthy and doesn’t cause them to yellow or become brittle. Plus, they are cruelty-free and vegan.

Go Natural This Summer with Water-Based SOPHI Nail Polish

To complete your healthy mani, finish up with the SOPHi Prime + Shine + Seal System for best wear. It’s the perfect partner to your favorite color of SOPHi nail polish. This revolutionary Primer + Sealer in-one is a must-have for chip resistance, and the Shine Topcoat offers additional scratch resistance. Since this water-based polish doesn’t have any harsh chemicals, this multitasking Primer + Sealer and Shine Topcoat duo give your polish lasting power (and a completely non-toxic manicure!). When applied with SOPHi’s 4 step system (Prime, Color, Shine, Seal), this water-based formula easily competes with standard nail polish durability.

SOPHi nail polish is non-flammable and contains no formaldehyde, toluene, phthalates, bisphenol A (BPA), or ethyl acetate. It was founded by the same company that started the best-selling non-toxic nail polish for little girls – Piggy Paint! The brand is available at www.target.com, Amazon, www.sophinailpolish.com, and www.piggypaint.com for $7.99 – $9.99.

*This product feature is also posted on The Nail Polish Exchange.

Two Female-Founded Companies Create App to Redefine Safety in the Black Community

Two Female-Founded Companies Create App to Redefine Safety in the Black Community

The United States is having a long-overdue conversation about racial disparity in the country, specifically about the systems that disadvantage black communities. From rampant over-policing of black neighborhoods to redlining that prevents black people from obtaining mortgages to become homeowners, there’s plenty to discuss and improve. Two female-founded safety companies are partnering together to start rectifying the injustices that black people face in the U.S. by redefining safety in the black community.

Two Female-Founded Companies Create App to Redefine Safety in the Black Community

Grooop and Blaq App are working together to develop a racially-aware tech app that can help black and brown citizens deescalate and escape life-threatening situations quickly and easily. Although 23% of startups fail because they have the wrong team, this collaboration between innovators and entrepreneurs has a promising future. The black female programmers and coders who developed Blaq App have the revolutionary vision to help black and brown people avoid danger before it happens while Grooop has the technology and notoriety to help the app gain success and widespread use.

Grooop is a social-safety iOS app that is used on university campuses across the United States to combat sexual assault. It’s known for redefining safety in a more positive, accessible, and non-invasive light. The company provides service contracts with corporations and universities that help improve safety within specific communities of people without invading their privacy. Through its partnership with Blaq App, Grooop aims to further redefine safety to include and support people of color and demonstrate how white-led companies can put in the necessary work as allies.

“A fundamental part of our work at Grooop is creating a community that both empowers and protects. We would be remiss not to acknowledge that our black brothers and sisters are living in a reality that does not empower or protect them. As we continue to learn and grow, we commit to participating in tangible allyship by working directly with members of the black community while also amplifying their voices,” said Nina Barnett, CEO of Grooop.

Blaq App was created to end the epidemic of violence against and kidnapping and racial profiling of black people. The creators of the app realized that Black Lives Matter and other social justice campaigns tend to do most of their work after a traumatic incident against a black person has occurred. With Blaq App, the creators wanted to equip the black community with a way to actively engage with one another in real-time when someone is profiled, endangered, or missing.

Two Female-Founded Companies Create App to Redefine Safety in the Black Community

I am honored to partner with a like-minded female-run tech company. Each of our companies was created with a sincere desire to protect and serve our communities. In the words of Helen Keller, “Alone we can do so little; together we can do so much.” – Maureen Martin, Founder of Blaq App

When a potential victim is in danger, they can activate the app manually or with a voice command. The app will then immediately notify their community of friends and family of the current threat to their life. As smartphones are a ubiquitous part of modern society, with them being people’s primary form of communication and four out of five consumers shopping on smartphones, this app has the potential to be an easily accessible lifeline for black people across the country. Through the app, a person’s community can listen in and watch the situation they’re in via a live video. GPS will then direct the community to the potential victim’s location to help find them and bring support or a legal representative. The app can also call 911 for the person in danger to get them immediate medical help. If necessary, the app can even notify local news media outlets that a racially-motivated incident has occurred.

Blaq App can also identify perpetrators and expose them to professional or public scrutiny in real-time. The photos and video the app provides can help find the offender’s social media connections as well, such as their employers on LinkedIn, so that they aren’t able to hide their offenses. This feature gives black people a defense against violence perpetrated by vigilantes and racially-motivated attacks. This identification also helps adjust the imbalanced justice system and lack of accountability of biased policing by potentially identifying law enforcement officials.

With over 61% of African-American adults agreeing that they are fascinated by new technology and 67,000 searches performed every second on Google alone, the founders of Blaq App believe that the app will easily find its market among the tech-savvy. Young African-American culture has also been shown in studies to be reflected in their use of digital media as a means of entrepreneurship and creation, further showing the potential for this app to be widely used in the black community.

The technology from Blaq App will be integrated with the technology and service contracts from Grooop to help identify and eliminate safety concerns related to racial injustice. Within the companies’ partnership, they will be able to utilize both technologies separately while having the ability to integrate them within the apps as well. The complete partnership integration between Grooop and Blaq App is scheduled to launch in mid-July.

To give black and brown citizens the guarantee that they can safely enjoy life, liberty, and the pursuit of happiness, Blaq App is accepting donations to their crowdfunding campaign with a goal of $100,000. This amount will help them complete the app’s development, create an online store to stock and sell merchandise, and get one step closer to correcting the many racial injustices in this country.