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Herbal Essences EWG VERIFIED shampoos

P&G Embraces EWG VERIFIED Label For Personal Care Products

Change Is Brewing: The EWG VERIFIED Label marks a huge leap forward in chemical ingredient disclosure. Now, industry giant Procter & Gamble is embracing the label.

A YouGov Ombibus survey about New Year’s Resolutions found that 29% of women wanted to focus more on self-care. Unfortunately, the personal care products we use to pamper ourselves aren’t always great for our body or the environment.

There are innumerable beauty and personal care products available to us. There’s a product for everything you could possibly need. Actually, there are multiple products for everything you could possibly need. Acne affects 50 million people in the United States every year and if you look at acne treatment products, you’d be hard pressed to make a decision on one of the multitude. Every branch of personal care is like this.

Pretty young woman with facial mask at beauty salon

Forever about consumable convenience, we’re swift to buy personal care products we don’t really know anything about. On average, people shed between 50 and 100 hairs every day. We’re often thinking about keeping that full head of hair over the chemical ingredients of the shampoo; all for the promise of thicker hair in just a few washes. You’d think that an essential part of personal care is paying attention to the things we’re using; but more often than not, consumers can’t be bothered.

This is where consumer product giant Procter and Gamble (P&G) is making a splash with the Environmental Working Group (EWG). For more than 10 years, EWG has been the face of chemical ingredient disclosure in personal care products. They established the EWG VERIFIED program, which puts personal care products through a rigorous battery of tests to ensure the safety of every ingredient. This test also helps to make these ingredients transparent to consumers. P&G has teamed up with EWG to release two new Herbal Essences shampoos that are both EWG VERIFIED. They are slated to hit shelves in January.

Herbal Essences EWG VERIFIED shampoos

This is important, because the last time Congress passed any legislation to regulate the cosmetics industry, was 80 years ago. Advances in chemical development have certainly surpassed the reach of legislation that’s nearly a century old; no one was doing anything to address that gap. Together, P & G and EWG are poised to lead that charge.

“Because of Procter and Gamble’s sheer size and market share, these new EWG VERIFIED shampoos could be the domino that triggers similar actions from other companies that have not yet embraced this level of transparency,” said EWG President Ken Cook.

Having a giant like P & G lead this charge stands to make great changes in an industry long stagnant. Similarly, with consumers becoming more aware of what they’re buying and more research-informed, they’re shaping the way for these corporations to start getting their acts together. Consumers want healthier, more transparent products and they’re willing to go out of their way to buy them. Corporations would be silly not to follow that lead. The proverbial writing’s on the wall.

“EWG VERIFIED will take awareness about chemicals in products to the next level by giving shoppers useful information from a team of scientists they have come to trust. Only products that include robust ingredient labels and meet our stringent criteria, as opposed to minimal government standards, will be awarded our mark,” said Nneka Leiba, the director of EWG’s healthy living science program.

As EWG VERIFIED products become more mainstream, hopefully, lawmakers will get the memo and take a long overdue look at regulations in the cosmetic industry.

Spotlight on What’s New in Beauty: BeautyPress Spotlight Day

The beauty industry is always evolving, so there’s always new products hitting the market. New beauty product launches are necessary as our needs change and evolve for skincare, makeup, and personal care products. We got reacquainted with BeautyPress, a digital communication tool that connects international and local beauty brands with media, for their BeautyPress Spotlight Day. At this most recent Spotlight Day product showcase, we got a chance to preview several beauty products from Mirai Clinical, BCL Naturals, Note Beauty, Parodi Professional Care, PrivateRX, and Summer’s Eve.

Mirai Clinical

The philosophy behind Mirai Clinical is less is more. They believe in a simplified approach to skincare where the fewer products you use, the healthier your skin. The wonderful products we were introduced to include the Purifying & Hydrating Face Wash, a sulfate-free cleanser that cleanses, moisturizes and softens your skin without stripping it of its natural protective oils; the Instantly Purifying & Cooling Spritzer, a light, grapefruit-scented spray which helps keep you dry and provides superior deodorant protection whenever and wherever you need it; the Moisture Lock-in Facial Cotton sheets, a quick and effective way of boosting your skin’s moisture for glowing skin that adjusts to any face shape and is super easy to carry; and the Deodorizing Hair Brush Liner, a deodorizing liner made with natural persimmon extract which acts as a dry shampoo, prevents static, absorbs dirt, sprays, and gels without harmful aerosols.

BCL Naturals Hair Care

New haircare launch product, BCL Naturals, features eight products that provide result-based formulas for the most common hair types. The brand’s products are Sulfate-free, Paraben-free, color safe, gluten-free, contain no Phthalates or GMOs, and is offered in two hair categories, an Intense Hydration collection, which moisturizes and nourishes dry, frizzy, dull hair with soothing lavender and avocado, and essential oils; and a Repair and Reconstruct collection containing minerals and proteins which strengthens, smooths, and provides heat protection for damaged, overworked hair leaving it moisturized and fortified with every wash. All BCL Naturals products are available at Sally Beauty.

NOTE Cosmetics

This three-year-old cosmetics brand is getting plenty of attention and it certainly did get ours at the BeautyPress Spotlight Day, where they introduced their two newest products, Sunglow Foundation, a lustrous liquid glow and highlighter designed to achieve a natural, dewy, radiant complexion; and the Ultra Rich Color Lipstick, a light, ultra-creamy lipstick with a unique combination of argan oil and cocoa butter that protects, moisturizes and reduces fine lines around the lip contour area. All NOTE Cosmetics Ultra Rich Color Lipstick shades are available nationwide and online at www.NoteCosmetics.com; a select assortment of Ultra Rich Lipstick shades will be available on www.Forever21.com, and www.Ulta.com.

Parodi Professional Care

Are your hands frequently exposed to water, chemicals, heat, gloves, dry weather or other irritants? Then the Parodi Professional Care Daily Moisturizing, and Professional Care Intensive Moisturizing Hand Creams are the perfect solutions for you. The highly concentrated fast absorbing, non-greasy formulas are actually based on the nourishment of a face cream providing immediate comfort to dry, dehydrated skin and overworked hands. Could your feet need some pampering and protection as well? The brand also offers two footwear products, Smoothing Exfoliant for Feet, a gentle chemical, and physical exfoliant that helps feet feel smooth, soft and refreshed; and Nourishing Foot Cream, a moisturizing foot cream that softens, soothes and hydrates dry, tired feet, keeps callouses under control and moisturizes the skin. Parodi products are available on the recommendation of salon professionals or purchase directly at www.parodicare.com.

PrivateRX Intimate Skin Care Products

Did you know you can help fight the effects of aging and damaged skin of a woman’s most intimate area? With the products from the PrivateRX Intimate Skin Care, you can. As estrogen levels decline, so does a woman’s natural lubrication prior to, or during menopause resulting in undernourished, under-hydrated, aged skin. PrivateRx products can help firm, soothe, tighten and moisturize while gently delivering powerful anti-aging benefits in a safe and gentle way. The products we were introduced to at  BeautyPress Spotlight Day include the Internal Vaginal Moisturizer, a long-lasting super-moisturizing system to help reduce vaginal dryness for comfort and confidence; the External Vaginal Moisturizer, a unique skin treatment that moisturizes the external vaginal area to help alleviate dryness; the Personal Vaginal Lubricant, the ultimate lubricant to safely enhance sexual pleasure and also provides relief from vaginal dryness; Cooling Pads, antioxidant cleansing wipes to help prevent bumps, irritation and ingrown hair caused by shaving or waxing; and Soothing Serum, an intense, super-moisturizing aftercare product to help prevent irritation and ingrown hair caused by shaving or waxing. The products are available online at www.privaterx.com, Walgreens, CVS Pharmacy, and more.

Summer’s Eve

For those moments when you need to freshen up while on the go, Summer’s Eve adds Cleansing Cloths to their product lineup of Cleansing Washes, Night-time Cleansing Wash, and Freshening Sprays. Like the washes, these individually packaged packettes (16-count) or the soft pack ( 32-count) of cloths come in a variety of scents including Aloe Love, Island Splash, Sheer Floral, and Simply Sensitive.  The lightly fragranced cleansing cloths provide an easy and discreet way to feel confidently fresh when you need to quickly wipe away odor-causing bacteria. Summer’s Eve is available at mass retailers nationwide. For more information, visit www.summerseve.com.

Now that we’ve shared the products we saw at BeautyPress Spotlight Day, let us know what you think. Have you used any of these beauty, skin care, and personal care products?

 

Give Your loved Ones Healthy Essentials this Holiday

While you’re shopping for the latest tech, fashion, and jewelry gifts to give your loved ones this holiday, don’t forget about the essentials, the health and wellness products that will keep them happy and healthy as we enter flu season, and the weather gets colder. Having healthy essentials is  absolutely necessary to live a healthy lifestyle. These are the personal care products that keep us going, from some of our favorite brands. Thanks to the wonderful team at Caravan Stylist Studio, we were introduced to Johnson & Johnson’s newly created HealthyEssentials.com website which provides tips and tricks on how to care for our loved ones, must-have Johnson & Johnson products all in one place, and monthly savings on those products, thanks to the available printable coupons.

healthy-essentials-website

Whether you’re looking for holiday gift sets or stocking stuffers, know that these very useful, healthy essentials make excellent gifts. Who doesn’t need products such as Aveeno Skin relief Hand Cream, Neutrogena Makeup Remover Cleansing Towelettes, Listerine Pocketpaks Oral Care Strips, Band-Aid Brand Star Wars Band-Aids, Johnson’s Baby Products, and ROC Daily Resurfacing Disks, to name a few.

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As we stated, the website also provides everyday tips you can add to your daily routine to start your journey on a healthy lifestyle. The tips are segmented to help you get through your day. Some of these tips include how to enjoy a sneeze free holiday season, tips for fighting puffiness, proper wound care, foods to feed your heart, ways your diet can affect your sleep, and much more. So whether you’re looking for flawless holiday makeup, allergy help, great deals on everyday, healthy essentials, or ways to stay healthy throughout the season, visit the HealthyEssentials.com website for everything you will need this season and beyond.

We’re all set to be as healthy as we can this season. How are you keeping yourself healthy this season?

GIVEAWAY: Q’urNail Anti-Inflammatory Toe and Nail Fungus Nail Liquid

Although the season of open-toed shoes has come and gone, it doesn’t mean we have to stop taking care of our nails. In fact, it is even more essential to look after our nails, because our feet will be encased in closed shoes and boots for the next several months. The fall and winter seasons are when infections are more likely to happen, so having a preventative method to keep nails and skin around it healthy is a must! Of course for some who are affected with nail and skin fungus, Athlete’s Foot, dry cuticles and age-related nail changes, a preventative method is too late, but have no fear, Q’urNail Anti-Inflammatory Toe and Nail Fungus Nail Liquid from Bionova Labs is here, and two lucky sufferers will each win a bottle of this healing topical liquid.

QurNail

Whether you want to prevent or treat the aforementioned toenail and fingernail issues this easy to carry treatment should be used daily, and absolutely when going for a mani/pedi to improve your skin and nail condition. When visiting your nail salon, ask your manicurist to wipe all her tools with this miracle liquid and apply one drop of Q’urNail on your worked nails and cuticles after your mani and/or pedi.

Q’urNail Anti-Inflammatory Toe and Nail Fungus Nail Liquid and all Q’urFamily products naturally enhance your skin’s resistance to bacteria due to its exclusive balance of Antimicrobials, Antioxidant & Self-Healing NANO-COMPLEXES™ that are scientifically recognized to be more powerful when acting simultaneously. These 6 antimicrobial and 5 antioxidants are specifically made to kill and eliminate bacteria (with BactoStat™ nanocomplex), eliminating/preventing fungus, heal your nails, and clean and heal the skin around your nails (with AX-N™ nanocomplex) from bacterial debris and toxins.

To use, just clean the affected area, dry it completely. Apply Q’urNail once-twice a day. Allow 4-5 minutes for penetration. Avoid direct contact with water. Q’urNail Anti-Inflammatory Toe and Nail Fungus Nail Liquid retails for $10.50 and is available at Walmart. Now on to possibly winning a free tube. As mentioned above, two readers will each one a bottle of this wonderful product, just fill out the Rafflecopter entry form below:

a Rafflecopter giveaway

GIVEAWAY: Smile in Style w/ Violife’s Slim Sonic Powered Toothbrush

There’s been a great shift to make everything in our lives more personalized. No longer are basic items only available in black, white, or neutral colors. We are able to express ourselves not only with our fashion, beauty, home and technology, but thanks to Violife, we can add bold color and graphics to our lives with our toothbrushes. The very fashionable Violife Slim Sonic™ Toothbrush is the “perfect accessory for your smile” and two lucky readers will win one of these battery powered toothbrushes of their choice from Violife’s wide range of colors and designs.

violife sonic toothbrush

Violife’s Slim Sonic Powered Toothbrush is the first battery operated, portable toothbrush with a built-in vented cap that cleans 22,000 brush strokes per minute! Match your own personal style with any of the available 26 designs and colors, each of which includes a compact case and one extra brush head. It boasts sonic-optimizing precision bristles, 6 months replaceable brush heads, a water-tight motor chamber, soft-touch power switch, waterproof battery compartment, and a moisture-releasing vented cap. Each Slim Sonic Classic retails for $15.99 and is available on www.violife.com.

As we stated above, we’re giving away a Violife Slim Sonic™ Classic toothbrush to two lucky readers.  To enter see our Rafflecopter entry form below:

a Rafflecopter giveaway

A Method to the Cleanliness: Method Fall 2015 Collection

As many of you know, I’m personally a sucker for body washes, so when I was invited to the launch Method‘s newest products, which includes their Foaming Body Wash, I jumped at the chance to indulge in these Fall 2015 product launches. The newest Method Fall 2015 Collection unveiling includes four wonderful reasons to love the fall season: a Foaming Body Wash, a Limited Edition Design and Fragrance Collection, a Nourishing Hand Wash, and a new Fall Scent, all in some skin-loving botanicals.

Foaming Body Wash

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Method’s Foaming Body Wash, available in four rainbow bright colors, boasts bubbles with benefits. These colorful body cleansers are housed in an easy pump action bottle that produces instant foamy lather. The 18oz Foaming Body Washes are housed in recycled bottles, available in Ruby orange, Sea Mist, Water Flower, and cucumber mint fragrances and are infused with aloe, and Vitamin E to leave your skin clean and touchably soft. Get your favorite scent for $4.99 each. My skin and I have been enjoying the lovely scent of Water Flower, a light, fresh floral scent, as well as the aforementioned aloe and vitamin E.

Nourishing Hand Wash

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The Nourishing Hand Wash, available in three fragrances, is ready to provide a handful of hydration. Available in Almond Flower, Coconut Milk, and Olive Leaf fragrances, whose packaging colors made for a great manicure inspiration, as you can see directly above. These luxurious hand washes not only clean your hands, they combine nutrient-rich botanicals, such as seaweed, and kelp, with a naturally-derived hydrating complex that hydrates, and softens your hands. Each 10oz recycled bottle retails for $4.99.

New Fall Fragrance – Driftwood

method Driftwood gel hand wash

Available only in a Gel Hand Wash (so far), this woody (cedar and spice), ocean-inspired (notes of sea spray) fragrance is the newest scent to be added to the Method inventory. Driftwood joins other fragrances such as blue poppy, juicy pear, lemon mint, fresh currant, waterfall, mandarin mango, cucumber, sea minerals, pink grapefruit, french lavender, and sweet water. It comes in a 120z recycled bottle and retails for $3.99

Limited Edition Pomegranate Design and Fragrance Collection

method pomegranate collection

Method introduces a new spin on a classic fall fragrance with the new range inspired by ripe, bright pomegranates. Fill your home with this fragrant, five piece collection which comes in a Scented Soy Candle ($8.00), Air Refresher ($6.00), Gel Hand Wash ($4.00), Dish Soap ($4.00), and an All-Purpose Cleaner ($4.00).  These are only here for a limited time, so grab them while you can.

All of the new Method product launches are available at Target, and www.methodhome.com.