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Dark & Lovely Rebranding Event

Dark & Lovely Rebrands With a Revitalizing Celebration

When it comes to black women and hair, rain can sometimes be our kryptonite. However, the torrential downpour could stop several black beauties from celebrating the rebranding of Dark & Lovely. For over 45 years, Dark & Lovely has proudly dedicated its legacy to catering to the hair care and styling needs of African American women. In celebration, the haircare brand is unveiling a fresh and new modern look. The new logo and brand aesthetic were all unveiled at the rebranding event hosted by Kela Walker.

Dark & Lovely Rebranding Event

The rebranding comes on the heels of Dark & Lovely’s 45th-anniversary celebration in 2017, honoring its launch as the first at-home relaxer and hair color formulated specifically for African American women. The pioneering brand has evolved and is addressing the role hair plays in that expression with the Dark & Lovely campaign, “Dark & Lovely & __________.”

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The Dark & Lovely & _______ campaign celebrates those who authentically express who they are and encourages women to recognize their infinite, internal power, helping them to find their individual voice.

“The Dark & Lovely consumer is bold, she is dynamic and she is constantly changing,” states Kristen Blandon, Vice President of Marketing at SoftSheen-Carsen. “To continue to be the brand she chooses for her evolving hair needs, we must evolve too!”

Dark & Lovely Rebranding EventFade Resist Hair Color

The first updated hair care products are they signature Fade Resist hair color and relaxer product lines. Fade Resist, $5.00, is the #1 hair color for women of color. Its new Nourishing Care conditioner is infused with Vitamin E and Argan Oil to help protect your hair from dryness. Offering 18 shades, the largest shade palette for women of color, the no-drip application provides up to 100% gray coverage. It locks in brilliant shine for up to eight (8) weeks of vibrant, rich conditioning color.

The Dark & Lovely Triple Nourished Silkening Relaxer $7.00, delivers salon-worthy results, leaving your hair feeling nourished and silky smooth. The new Relaxer System helps deliver the conditioning care needed for healthier looking hair. The No-Lye formula helps preserve five signs of healthy hair – moisture, shine, strength, softness, and body. With this new product update, you are able to relax any way you want; whether you want to retouch, tex-tax or spit treat (edges, nape, etc.) for style versatility.

The rebranded Dark & Lovely products are available for purchase at Wal-Mart, Dollar General, Family Dollar, and www.amazon.com.

Celebrating 45 Years of Dark and Lovely Hair Care for Women of Color

We recently helped celebrate a great milestone in African American beauty. This year, Dark and Lovely hair care celebrates 45 years of catering to the haircare and styling needs of women of color. The event highlighted Dark and Lovely’s rich heritage and impact the brand has made in the beauty and fashion in the African-American community from it’s creation in the 1970’s, to today.

To commemorate this milestone in haircare, brand ambassador, actress, and singer Demetria McKinney, welcomed the crowd with her latest single, as well as singing the brand’s praises.

 “To have 45 years of excellence, to have 45 years of beauty, to have 45 years of empowerment – that’s what Dark and Lovely is. “To be a brand ambassador for this brand has been an awesome, awesome journey!”

Photo Credit – Joe Chea

Although she couldn’t make the event, actress Teyonah Parris, the newest brand ambassador for Dark and Lovely hair care welcomed the crowd of attendees with a video message stating her excitement to be part of the hair care brand.

“I am thrilled to be able to help Dark and Lovely celebrate their 45th anniversary and I am so excited to be the newest brand ambassador. “I grew up using Dark and Lovely products and I’m so proud to be able to represent the brand as an ambassador. It is a privilege to celebrate this significant milestone during Black History Month.”

After Demetria’s wonderful performance, we journeyed through the influential African-American hairstyles of the 70’s, 80’s, 90’s and 2000’s; from afros and finger waves to braids, and flowing layers, each highlighting an essential Dark and Lovely hair care product. Fun fact about the iconic brand – did you know Dark and Lovely was introduced as the first hair color product formulated specifically for African American women? The brand has, of course, expanded to a wide range of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, styling products, and a full line of products specifically designed for naturally curly hair.

Making their debut at the event were two new collections: Dark and Lovely Color-Gloss Ultra Radiant Color Crème, a no-ammonia natural-looking hair color infused with Shea Butter, Coconut Oil and Pomegranate, that gives natural looking color, while delivering a glossy shine; the Dark and Lovely Au Naturale Clumping Curl Clay Cleanser, and Clumping Curl Crème Gel, a care and styling duo formulated with Coconut Oil and Argan Oil, to help define naturally curly hair and reduce frizz.

The Dark and Lovely hair care event was capped off with the brand awarding five wonderful students with scholarships totaling $10,000 and assigned them to be mentored by L’Oréal USA senior-level executives as part of the Young Women with a Purpose Project, in partnership with The Tom Joyner Foundation. Scholarship winners include Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, Kimberly Burton, and Cherise McAdoo of Hampton University.

Photo Credit – Joe Chea

Are you excited for the latest Dark and Lovely hair care launches? What’s your favorite Dark and Lovely products? To learn more about these products, head to Dark and Lovely.

Must-Have Hair: Dark and Lovely Fade Resist Haircolor

When it comes to haircolor, one thing we hate is when our brilliant new hair color starts to fade. We tried all we could to prevent, or at least, slow down the process of seeing our vibrant new color fade down to a dull version of itself, losing its vibrancy, shine, and luster. Thankfully those days are over! Imagine your hair having color so rich it lasts up to 8 weeks. With the Dark and Lovely Fade Resist Haircolor range of colors, that’s exactly what you get.

Dark & Lovely Fade Resist Hair Color

This 19 shade haircolor collection boasts a no drip crème hair color in a low ammonia formula is designed to both color and condition your hair. Each new package features a new Extra-Nourishing Conditioner infused with triple fruit oils for extra nourishment for your hair. These fruit oils include Shea, Avocado, and Olive oils, all of which moisturize and help protect colored-treated hair, providing intense nourishment from root to tip.  this Extra-Nourishing Conditioner also locks in brilliant shine to illuminate your haircolor; the result is a color is so rich and ultra-conditioning, it lasts for up to 8 weeks!

Along with the new conditioner, Dark and Lovely adds a new addition to its range of hair colors. Berry Burgundy, #326, is a rich, deep berry red that is very on trend and thanks to Dark and Lovely Fade Resist Haircolor, your color is sure to last without getting dull, no matter your hair texture or hair color needs. The hair colors are specially designed for both relaxed and natural hair, with nutrients your hair needs to protect it from color damage while giving you brilliant color and shine.

To go along with the exciting new Fade Resist conditioner launch, Dark and Lovely is announcing a powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level – their color, their hair color, and their colorful lives. The look, tone, and feel are authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in.

Dark and Lovely Fade Resist Haircolor is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide starting at $5.00. For more information about Fade Resist and the #LOVEMYCOLOR campaign, visit DarkAndLovely.com.

 

Marsha Ambrosius Celebrates Dark and Lovely’s Au Naturale Anti-breakage Collection

Singer Marsha Ambrosius, along with Celebrity Chef Roblé, and SoftSheen-Carson Director of Education Mezei Jefferson, was on hand to help celebrate the lunch of Dark and Lovely‘s newest way to celebrate natural hair, the Au Naturale Anti-Breakage Collection. This breakthrough range features anti-breakage treatment products made with Guarana Root and Honey, that help nurture and repair dry, damaged hair, for root-to-tip curl defense, reduce breakage, restore and revive strands, and support hair growth. Your hair is left shinier, more supple, stronger and healthy-looking. The Au Naturale Anti-Breakage treatment collection also has no drying alcohol, no mineral oil, no petrolatum, and no parabens, and is armed with nourishing ingredients to help fight damage and help hair grow longer, at least 4″ a year.

Guests were treated to signature cocktails and bites by Chef Roblé, a product presentation by Marsha Ambrosius and Mezei Jefferson, followed by a musical performance by Marsha Ambrosius.

“For women of color, hair length is a badge of honor but a frustration to achieve as damaged hair challenges its growth and breakage threatens her ability to proudly shine,” says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. “We’re excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair’s fiber, and ultimately help hair grow.”

Both the Dark and Lovely Au Naturale Anti-Breakage (pictured below) and Au Naturale Anti-Shrinkage lines are specially formulated to care for the unique needs of naturally curly hair textures. Whether your hair type is curly, wavy, kinky or coiled, these unique product ranges fulfills all the treatment and styling needs of women with natural and curly hair. The Dark and Lovely Au Naturale Anti-Breakage treatment collection includes:

Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with necessary nutrients to stimulate hair growth. ($9.99)

Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes and reconstructs damaged hair for a supple, shiny finish. ($9.99)

The Dark and Lovely Au Naturale Anti-Breakage collection is available now at mass, drug and beauty supply stores nationwide.

Dark and Lovely’s NEW Au Naturale Celebrates Curl Power

Singer/Songwriter Marsha Ambrosius (one-half of the soulful duo Floetry), Blogger Curly Nikki, and VH1 DJ Amanda Seales helped Dark and Lovely introduce the newest addition to their hair empire, Au Naturale, which celebrates the power of Curls.

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Check out some video of Marsha Ambrosius and Curly Nikki welcoming the events attendees

Curly and natural-haired girls enjoyed a night filled with curl consultations from the SoftSheen-Carson Style Squad at the curl stations (stocked with the complete Au Naturale line for guests to personally enjoy), sharing curly hair stories in the Curl Talk booth, taking fun photos at the photo station, delicious hors d’oeuvres and cocktails

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Models with curly hairstyles were on display and later walked the room allowing the events attendees to get a closer look at their very soft, curly hairstyles and the products used to create their looks (we are so in need of one of those Curl Power tees).

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BET’S Rip the Runway & Dark and Lovely Announce Sweepstakes

BET’s Rip The Runway has partnered with Dark and Lovely to give Fashionistas worldwide the chance to “Rip the Runway Everyday” and win this season’s hottest and most wanted fashion accessories. From February 1st to March 15th, you can enter to be one of 50 winners who will be randomly selected to win premium handbags and contemporary clutches, with one grand prize winner receiving a designer luxury handbag valued at $1,000. First prize winners win a premium designer handbag valued at $250 and the remaining winners will receive a contemporary clutch valued at $60.

Rip The Runway, which will be televised on March 20th, will be hosted by Kelly Rowland and Boris Kodjoe and feature today’s hottest performances with the latest in high-end urban fashion. This year Dark and Lovely’s very own Bria Murphy will grace the runway! Also making an appearance at this year’s fashion show will be the newest products to the Dark and Lovely family, the 6 Week Anti-Reversion Cream Serum, the Au Naturale Anti-Shrinkage maintenance and styling line and Go Intense!, the 1st hi-impact, hi-care permanent haircolor.

All winners will be selected on March 31st. To enter the sweepstakes or for more information, visit www.iamdarkandlovely.com/riptherunway.

Dark and Lovely & Bria Murphy Celebrate the 6 Week Anti-Reversion Cream Serum Launch

SoftSheen-Carson®, the #1 ethnic haircare brand in the world has just launched a brand new styling product that will help women of color maintain the straight, smooth and silky look of just relaxed hair in between relaxing. The New Dark and Lovely 6 Week Anti-Reversion Cream Serum features exclusive Humidity Block Technology, a nourishing Amino Complex that wraps each strand to seal in straightness and block out moisture. Dark and Lovely Brand Ambassador Bria Murphy (daughter of Eddie Murphy) was on hand to help introduce this new amazing product.

The 6 Week Anti-Reversion Cream Serum is a styling solution that helps prevent curls, kinks and waves, keeping your hair perfectly smooth, straight and manageable up to 6 weeks in between relaxing. It smooths new growth, reduces the use of daily heat, controls frizz and locks in shine. “The 6 Week Anti-Reversion Cream Serum is the most innovative styling product and must-have for all relaxer consumers,” stated Mezei Jefferson, SoftSheen-Carson Director of Education. “Its exclusive Humidity Block Technology allows consumers to achieve the same smoothness and shine as if hair was just relaxed.” Check out Bria Murphy and Mezei Jefferson filling us in on the wonders of the 6 Week Anti-Reversion Cream Serum in the video below

 


For those of you ladies who do not relax your hair and are sporting natural, Mezei Jefferson informed us that you too can indeed use this product. It won’t give the same result as it would relaxed hair but depending on your hair’s texture, it will smooth out your hair, control frizz and lock in shine. The Dark and Lovely 6 Week Anti-Reversion Cream Serum is available in stores nationwide now and retails for $8.99.

SoftSheen-Carson also introduced two other new products also available now, Dark and Lovely Fade-Resistant Rich Conditioning Color Chocolate Bliss Collection. The collection consists of three new lovely shades of browns: Honey Rush, Cocoa Crush and Toffee Kiss and Dark and Lovely® 5-Minute Total Restore Conditioning Treatment, which instantly replenishes, restores and revives extremely damaged, dry and dull hair in only 5 minutes.

Dark and Lovely Announces Bria Murphy as Brand Ambassador

When Softsheen-Carson Dark and Lovely throws an event, come rain or shine, there will be a high attendance number. The #1 ethnic haircare brand in the world held an event to announce their new Global Brand Ambassador, Bria Murphy, daughter of actor Eddie Murphy and model, Nicole Murphy. “I grew up using Dark and Lovely products and I am so proud to be part of a brand that celebrates the diversity of African American women and inspires them to be self-confident, glamorous and fun,” says Bria.

Bria will be the face of Dark and Lovely’s latest product innovation, Dark and Lovely® Healthy-Gloss 5™ System, the first-ever relaxer and maintenance system to preserve and restore all five signs of healthy hair with moisture, shine, strength, softness and body.

The new Healthy-Gloss 5 Relaxer and Maintenance System includes the Healthy-Gloss 5 Relaxer (Regular, Super and Color-Treated), Healthy-Gloss 5 Moisture Shampoo, Healthy-Gloss 5 Moisture Conditioner, Healthy-Gloss 5 Moisture Leave-in-Treatment and Healthy-Gloss 5 Moisture Hair Creme, and will be available in mass market outlets and beauty supply stores nationwide beginning February 2011.

Several celebrities attended this fabulous event including Bai Ling, Adrienne Bailon, Tyson Beckford, Eddie and Nicole Murphy and Nia Long, who introduced Bria (see below)

One of my favorite parts of the above video is watching Eddie Murphy stand up when Bria walked out – a very proud father. Below is the continuation of the above – Bria in her words.

After the event’s presentation, DJ Kiss kept the crowd going with some great music while we dined on some yummy hors d’oeuvres and sipped on some tasty champagne. See below for more photos from the event