Three Olives Rosé Vodka Spritz: The Hottest Summer Cocktail

The weather is finally starting to realize we are in the spring season and is beginning to warm up. It’s a good thing too because there are lots of cocktail-inspired things to celebrate. The end of May sets it off with Memorial Day and National Wine Day, while June ushers in National Rose Day and National Pink Day. We’re going to be highlighting a lot of drinks in honor of those days, starting with two of our favorite things, Rosé Vodka and Spritz cocktails. Get ready to indulge in the hottest summer cocktail from Three Olives Vodka.

Tis the beginning of the season of the Spritz cocktail and Three Olives Rosé Vodka is sharing two versions of the hottest summer cocktail, a more traditional spritz and a frozen option. The difference between these drinks and regular spritz cocktails is the absence of Aperol. We know some of you are not fans of Aperol, so these two Three Olives Rosé Vodka Spritz cocktails are perfect alternatives.

Whether you enjoy it in its classic form or frozen, these are the perfect way to celebrate the warmer season and the hottest summer cocktail.

Rosé Spritz

1 Part Three Olives Rosé Vodka
1 Part Soda Water
Pour vodka into a glass with ice, top with club soda. Garnish with a grapefruit twist.

Frosé Vosé

12 parts of Three Olives Rosé Vodka
18 parts of Frozen Pink Lemonade Concentrate (thawed, not diluted)
Combine ingredients in a pitcher. Pour ingredients into a blender and add up to 12 cups of ice, blend until all ingredients are fully incorporated. Serve in a wine glass (or hurricane glass) and garnish with a lemon wheel.
*Replace ice with Frozen Strawberries for an even more decadent frozen delight! *Batch serves 12

What are your thoughts on Three Olives Rosé Vodka’s take on the hottest summer cocktail? Will you be trying out one or both of these this summer?

Que Viva Brunch: Rosa Mexicano’s New Bottomless Brunch

If you haven’t been lucky enough to enjoy an authentic Mexcian breakfast, we have the next best thing – Rosa Mexicano’s new bottomless brunch menu. The famed restaurant’s new bottomless brunch begins Saturday, May 18th; and we don’t think the great weather we’re going to have tomorrow and the rest of the week is not a coincidence. We think Mother Nature is also excited about this amazing and flavorful brunch. We’ve enjoyed quite a few brunches and while several have been good, most focus on the drinks, rather than the food. The result is usually good cocktails and “okay” food. With Rosa Mexicano’s new bottomless brunch, the food is amazingly delicious and the cocktails are equally divine. We sat down to experience the flavorful feast and we can tell you, every bite and sip is sensational. Let’s begin with the bottomless options

Rosa Mexicano’s New Bottomless Brunch offers unlimited servings of six cocktails, red or white sangria, beer, and wine. As much as you can enjoy in an hour and a half. These are so delicious, it won’t be surprised by how fast some of these go down.

MORNING GLORY – A frozen Mexican twist on an Aperol spritz
LA TRADICIONAL MARGARITA – Frozen or rocks, Blanco tequila, lime, organic agave
FROZEN POMEGRANATE MARGARITA -Blanco tequila, triple sec, pomegranate, lime
FROZEN LIME – Lime, Blanco tequila, triple sec, organic agave, flor de sal rim
BLOODY MARY OR MARIA – Choice of vodka or tequila, tomato juice, horseradish, Cholula, pickled jalapeño, jicama, chicharrón
MANGO MIMOSA – Cava, mango and fresh squeezed orange juice

We started with the Morning Glory, a superb creation that combines an Aperol Spritz with a margarita. Even if you’re not a huge fan of Aperol, you’ll love this absolutely amazing frozen delight; not just for its Instagram-worthiness but it’s taste. Fair warning, this goes down very quickly. We also predict the massive Frozen Pomegranate Margarita and refreshing Frozen Lime cocktail will also dominate during brunch. For those who want to drink less, the Mango Mimosa is a terrific option.

The Rosa Mexicano’s New Bottomless Brunch specials start with Cornbread With Buttered Agave-Lime. It’s available to every table and it amazing. Spread the buttered agave-lime over the warm cornbread to fully appreciate the flavors. We cut our cornbread before slattering it with the butter so it would melt beyond the crust – we highly recommend doing this.

Rosa Mexicano Bottomless Brunch

Up next was the Sopa de Frijoles, a hearty Black bean soup with poached eggs and roasted jalapeño with flour tortillas. This vegetarian dish can be made non-vegetarian with the addition of chorizo. It’s a mild soup that can be punched up a bit when you break into the roasted jalapeno pepper….so those who love to up from mild flavors.

Rosa Mexicano Bottomless Brunch

The Huarache Con Carne Asada is definitely not your typical steak and eggs. The gluten-free, Mexico City-style huarache is served with marinated skirt steak, fried egg, queso fresco, salsa Norteña, and guacamole. Your tastebuds won’t know what hit them.

Rosa Mexicano Bottomless Brunch Rosa Mexicano Bottomless Brunch

Want an even more international touch to your brunch eats? The gluten-free Sopes Benedict Traditional features poached eggs served over corn masa cakes with Canadian bacon (yes Canadian bacon) and Hollandaise. We love the surprising addition of the sweetness the Canadian bacon adds to this dish, and you will too.

Rosa Mexicano Bottomless Brunch

We live for anything with pork belly, so of course, seeing the Torta de Desayuno on Rosa Mexicano’s New Bottomless Brunch menu brought us extreme joy. This succulent pork belly sandwich is served with a fried egg, Menonita cheese, avocado, and black beans. You can request it with a side of potatoes or fresh tropical fruit.

Rosa Mexicano Bottomless Brunch

Last but certainly not least of our journey of Rosa Mexicano’s New Bottomless Brunch was the Tacos de Huevos. Also gluten-free, this dish features scrambled eggs a la plancha, rajas, bacon and queso Chihuahua. It is finished with chile de árbol salsa, onion and cilantro. We could survive on this all week and be very happy.

Rosa Mexicano Bottomless Brunch Rosa Mexicano Bottomless Brunch

Of course, that’s not all that’s available on the Rosa Mexicano’s New Bottomless Brunch menu. Other dishes include the gluten-free Huevos Josefina (named for its Founder) and Huevos Rosa (not pictured), as well as the vegetarian Churros French Toast.

Rosa Mexicano Bottomless Brunch

Enjoy Rosa Mexicano’s New Bottomless Brunch every Saturday and Sunday from 11:30am – 3pm for $20.00 per person with the purchase of an entree at all Rosa Mexicano locations, except for Boston. Happy brunching!

Rosa Mexicano Menu, Reviews, Photos, Location and Info - Zomato

1000 Stories Wines: An Evening With Bob Blue And Red Wines

On a typical rainy Spring evening in New York, I was ushered to the back of Fine & Rare restaurant at 9 East 37th Street, to a grand table and intimately introduced to a wonderful collaboration of wine and spirit for the palette in the form of 1000 Stories Wines. On any night, a lot can be found nestled in the little nooks and crannies of the city streets. Delightful little eateries with locally-sourced specials, goodnight kisses had under the awnings of Old-World high-rises and the little peeks of west and eastside sky-line pushing their way through the dusky fog.

It was on such an evening in classic New York fashion that I found myself tucked behind a beautifully arranged table for sixteen at the wonderfully hidden restaurant.  The restaurant can usually be found offering up cool live jazz-infused acoustics to go with your pappardelle Bolognese and burrata heirloom tomato salad.

1000 Stories is a line of exquisite and well-executed wines that distinguish themselves from the lot as they are aged in whiskey barrels.  The fineness of the grape meets the distilled beauty of the whiskey in 1000 Stories Wines and creates broad flavor profiles that pull from the diversity of the loveliness of Zinfandel and Bordeaux grapes and merges them with the lingering and definitive essences of oaky, sweet and herbal whiskey.

On that evening, winemaker and co-founder of 1000 Stories Wines, Bob Blue gave a verbal soft-sell of how the brand came to be and then walked us through an exclusive tasting of the brand’s renowned line-up together with one of its latest, The Prospector’s Proof.

We started the pre-dinner tasting with a 2016 Zinfandel Batch 42, a peppery full rounded fruity wine then moved onto 2016 Zinfandel Batch 52, a wine sourced from grapes all over the Californian Redwood and Sanel Valleys that carried a welcomed depth that grapes from this Mendocino Region are recognized for. Then onto 2016 Zinfandel Batch 54 which was smoother yet carried a delightfully weighted depth while being soft and satisfying on the palette.  The 2017 Gold Rush Red was strong and full-bodied with its mélange of intense and bold grapes from the California Hills.

Finishing off the bunch was 2017 The Prospectors Proof Cabernet Sauvignon, another bold wine with the spiced pop of vanilla and fragrant herbs from the whiskey barrels. With each wine, it was important to note the presence of the grape characteristics and the presence of the whiskey attributes working together. With the lesser-bodied wines, the sharp higher tannin zinfandels in their various aged stages allowed hints of the whiskey notes to carry through more while the Gold Rush and Prospector’s Proof carried weights that created a harmonious intermingling of full flavor. Altogether, it was an evening of wine lessons that, when combined with better wine understandings, left us all with our favorites and a greater appreciation for brands like 1000 Stories Wines; brands that have found a way to make a wonderful staple even better. It was a delectable evening filled with continuous delights. We’ll end with some of the decadent desserts we enjoyed.

Tech Product Highlights: Our Favorite New Tech Gadgets and Innovations

In the digital age, we’re virtually tech-obsessed. We rely on the newest devices to connect with our loved ones, savor precious memories, streamline our responsibilities, and even learn more about who we are. Whether you’re looking to add to your steadily growing collection of gadgets or you simply want to know more about what’s going on in the wild world of technology, here are a few of our favorite new tech gadgets and innovations that are sure to improve your quality of life.

Western Digital Storage Options

Data shows that 15% of all paper documents are misplaced, while 7.5% are lost forever. But these days, you can avoid that scenario by storing documents digitally. Most of us rely on laptops and personal computers to store vital information for both personal and professional purposes. However, these devices may not always have enough room to spare.

That’s where additional digital storage options come in handy. By utilizing the following new tech gadgets and devices, in addition to your main devices, you’ll ensure you won’t ever lose essential files due to a crash or slow your computer down due to large file sizes.

With the SanDisk Extreme Portable SSD (short for solid state drive), you can save and even edit high-res photos and videos. It’s a must for photographers and YouTubers alike, as well as anyone who regularly works with media. Plus, it’s durable enough to protect your data from dust, spills, drops, and even rain.

Western Digital MY PASSPORT SSD

Speaking of photos and videos, what about the incredible images captured thanks to your flying drone or your state-of-the-art camera? Western Digital’s My Passport Wireless SSD is perfect for the job. Backing up files is simple, and the durable design means that your data will be protected from vibrations, shock, and substantial drops. No more losing out on precious memories due to clumsiness; this storage option has you covered.

Need a place to store and back up essentially everything on your computer? We all do. Around 35.5 million Americans move every year, and it’s high time we ditch dragging hard copies around and opt for something much more sustainable and portable. You’ll need the MyBook hard drive, which is equipped to hold up to 10TB of documents, music, photos, and video. You can easily transfer data from your PC or Apple computer — and protect it with a password to ensure all of your information is safe.

WD My PassportTM Wireless SSD

And then there are devices that will ensure that data access and transfer are as fast as lightning. My Passport Wireless SSD allows for portable storage, encryption, and speedy data transfers, all housed in a shock-resistant and sleek design free from wires. There’s also the Western Digital Black 3D NVMe SSD, which is ideal for those who regularly immerse themselves in gaming environments. This device allows users to instantly access, use, and capture high-res video, audio, and other content, making it easy for gaming fans to further improve their experiences.

Whether you need a high-quality backup storage option for your work computer or you’re after something a bit more specialized, these Western Digital storage and transfer devices will ensure you won’t ever deal with data loss or slow transfer speeds. In other words, they’ll make your technology work even better than before and alleviate frustration.

Helix DNA Discovery Kit

You may know all of your important documents inside and out, but what about yourself? DNA testing has been around for a while, but it wasn’t until more recently that it was possible for the masses to access this kind of information. And with more people discovering where their ancestors were truly from or what kinds of secrets might be in their family trees, it’s no wonder you’d want to get in on the action, too.

Enter: Helix’s DNA Discovery Kit. While there are other DNA testing kits on the market, Helix’s is unique due to its focus on both ancestry and wellness — and its affordable price point. The kit is billed as a user-friendly way to obtain and explore DNA insights. What’s more, Helix’s CAP-accredited lab and proprietary sequencing allegedly unlock 100 times more data than other comparable consumer tests available.

After samples are sequenced, consumers gain access to two different areas of information. The Ancestry Basics embedded app offers introductory insights into genetic ancestry, such as the region in which your ancestors lived and how inherited genes might impact your life (e.g., how your predecessors adapted to the altitude, diseases, new diets, climate changes, etc.). The Wellness Basics app, which was developed by Helix Partner Lose It!, offers information pertaining to how fitness, lifestyle, and nutrition can come into play with your genetics. You’ll gain data surrounding your BMI, calcium levels, caffeine consumption, and more. Helix also includes a gift card that can be used towards their other DNA products.

If you’ve ever been curious about DNA testing or gaining insight into how your genetic makeup might impact your quality of life, Helix’s DNA Discovery Kit can be a great place to start.

Ventev Mobile Wireless Charging

DNA testing kits can be an excellent way to connect with your past (and even with those you’ve never met). But we also rely on technology to interact with people we see all the time and know well. Most of us use our phones and other mobile devices on a near constant basis, often for this purpose. After all, traffic from wireless and mobile devices will account for more than 63% of all internet traffic by 2021.

If you use these devices regularly, you know how devastating it is to deal with a quickly draining battery. In fact, most people suffer from anxiety when they discover their phone is about to die and have no way to recharge. Fortunately, there are convenient solutions on the horizon — and you won’t have to deal with annoying cables anymore. We’re into Ventev Mobile’s wireless charging options for the home, office, and vehicle. These new charging tech gadgets definitely make boosting your battery a lot more convenient (and stylish!) than ever before.

Ventev revealed its range of new tech gadgets — which includes a wireless watchdock duo (a charger that can handle a smartphone and an Apple Watch all at once!) — at CES 2019 this past January. There’s also a wireless chargepad duo, which can power up to two phones simultaneously, and a wireless car kit to allow for secure docking and unobtrusive mounting. With Ventev’s wallports and dashports, consumers can charge their devices for a mere five minutes and gain a staggering five hours of battery life.

If you’ve ever realized your phone battery is running low right when you need to leave the house, these impressive wireless charging products can quickly refresh your battery with ease. You won’t ever have to be late to an event due to charging or worry about a dead battery again.

Drinkfinity Personalized Beverage Pods

When your phone needs to recharge, you can simply plug it in or use a wireless charging station to give it some juice. But even your body needs to recharge, you should be reaching for something hydrating.

That said, many of the options out there aren’t ideal. Plastic water bottles are bad for the planet and often contain chemicals that are harmful to humans. But remembering to refill our reusable water bottles don’t always work out the way we hope. If we forget to fill up, we’re out of luck. Or we were until Drinkfinity came along.

Drinkfinity allows for easy and personalized hydration in portable pods. By simply peeling, popping, and shaking the pods to combine the dry and liquid ingredients inside with water, these flavored beverage blends are just the thing you need to power through the day. Americans drink an average of 1.64 cups of coffee per day, but now there’s something better for you and for the earth. With pods containing green coffee extract, essential vitamins, electrolytes, botanicals, and delectable flavors like coconut water, acai, pomegranate, ginger, and watermelon, you’ll fuel your body with what it needs and craves.

Even better, the pods are reusable, contain 65% less plastic than 20-ounce beverage bottles, and are BPA-free, meaning that you’ll be more sustainable and healthy as a result. What’s more, every Drinkfinity purchase supports Water.org to provide safe water in developing countries. So if you’re seeking a way to help yourself, others, and the earth, switching to Drinkfinity pods in lieu of water bottles, coffee runs, and energy drinks can act as a fantastic introduction.

The beauty of technology is that it’s evolving all the time — and that these new tech gadgets and innovations stand to make our lives easier and more enjoyable. Regardless of whether you’re stuck in an office or are always on the go, there’s bound to be a new invention that’ll help make your day a bit brighter.

Would these new tech gadgets and innovations help make your life easier?

Effen Vodka Launches Effen Rosé and Effen Yuzu Citrus Flavors

National Vodka Day isn’t until October but thankfully we don’t have to wait until then to enjoy the latest flavor launches from Effen Vodka. Just in time for and perfect for summer, are Effen Rosé and Effen Yuzu Citrus flavors. The two new super-premium vodka flavors join the already exciting range of flavors. These flavors include Black Cherry, Raspberry, Cucumber, Blood Orange and Green Apple. Let’s get to know the new Effen Rosé and Effen Yuzu Citrus vodka flavors.

Made from premium French wheat, Effen Vodka uses a continuous distillation process, along with all-natural ingredients to create a smooth taste on the palate. This results in a flavored vodka that is smooth yet crisp with flavors that are unsullied by an aftertaste. We had the pleasure of enjoying several cocktails made with the new Effen Rosé and Effen Yuzu Citrus vodkas. Great music kept us company as we enjoyed a very informative flight bar led by Bartender, Amy Probasco. We enjoyed the new flavors neat and paired with a variety of ingredients. We recommend trying different fruits and herbs to enhance the natural flavors of each new flavor.

The night ended too quickly but we each took home a keepsake cocktail shaker designed by Street Artist, AJ Lavilla.

The Effen Rosé Vodka combines the bright, smooth flavors of a classic Rosé with an accent of vanilla and honey to round out its flavor. The liquid itself is a beautiful pink-hue and adds no additional sugar. The two featured Effen Rosé cocktails included the Raspberry Rosé Spritz, a great summer drink; and the Rosé & Soda, perfect for those who want a low-calorie and low sugar cocktail.

The one of a kind Effen Yuzu Citrus Vodka uses Yuzu citrus fruit; it’s known for its use and origin from Japan and East Asia. This Asian citrus fruit is exploding with popularity across the US, and already can be found in many products. The taste is a complex blend of citrus, grapefruit, and herb to truly embody the subtle beauty of the Yuzu fruit and flavor. This is the first Yuzu Vodka we’ve experienced and we are in love. We loved the light and refreshing citrus taste.

Thanks to the Effen Yuzu Citrus cocktail, we’ve found out new “adult lemonade” and the Yuzu Citrus & Grapefruit Soda is another low-calorie and low sugar winner. No matter which flavor you enjoy, we promise the Effen Rosé and Effen Yuzu Citrus vodkas will be a hit.

Cinco de Mayo Cocktails With Jaisalmer Indian Craft Gin

We know what you’re thinking when it comes to Cinco de Mayo, it should start and end with tequila. But you’d be surprised to see how gin, especially a very well-made gin, can be a delightful tequila substitute. When we first heard about Jaisalmer Indian Craft Gin, we were immediately intrigued. Like a traditional gin, Jaisalmer‘s base is Juniper Berries, but it’s the Indian herbs that really make it special. The traditional pine notes are awakened with the likes of Darjeeling Tea, Lemongrass, Vetiver, Indian Coriander, and Licorice, to make a few.

The result is a refreshing and spicy twist that includes the combination of peppery, spicy, citrus, and anise notes. Because tequila and gin are plant-based spirits, they both add grassy or leafy flavors to cocktails. Both are also excellent bases for cocktails made with citrus, mint, and ginger flavors; they just add different flavor personalities to the cocktails. In honor of Cinco de Mayo, we welcome three Jaisalmer Indian Craft Gin cocktails for those who may want a change from the traditional tequila drink recipes.

The Golden Fort

50ml Jaisalmer Gin
15ml Lime Juice
10ml Cinnamon Syrup
50ml Cloudy Apple Juice
Sliced Green Apple Nutmeg (optional) Ice
Pour Jaisalmer Gin over cubed ice, add fresh lime juice, cinnamon syrup, and cloudy apple juice. Garnish with an apple fan of 3 slices and add grated nutmeg on top (optional).

The Jaisalmer Peppertini

50ml Jaisalmer Gin
20ml Pink Peppercorn Syrup
20ml Fresh Lemon Juice
40ml Pink Grapefruit Juice
Pour Jaisalmer Gin, Peppercorn Syrup, fresh lemon juice, and pink grapefruit juice into a shaker, shake and double strain into a pre-chilled coupe glass. (To make peppercorn simple syrup: add crushed pink peppercorns to a simple Monin sugar syrup to infuse.)

The Jaisalmer Indian Gin & Tonic

50ml Jaisalmer Gin
125ml Fever-Tree Indian Tonic Water
Orange peel
Ice
Fill a Copa glass with ice. Add Jaisalmer Gin and top up with Fever Tree Indian Tonic Water. Add an orange peel twist.

Are you ready for a gin that bears slightly off the traditional course? Are you ready to experience Jaisalmer Indian Craft Gin?

Mastering Mixology With Bandero Tequila and Ricardo Calderon

With Cinco de Mayo just days away, there’s no better time to master the art of Mixology. We love a great cocktail and have enjoyed quite a few made by some talented mixologists. But on this occasion, we got to show off our own mixologist thanks to Bandero Tequila and California-based Mixologist, Ricardo Calderon.

Mixologist Ricardo Calderon at Bandero Mixology Class

Bandero made with blue agave and is described as radical in flavor and style. One look at its incredible packaging will surely solidify this fact. Under the fun tutelage of Ricardo Calderon and with Bandero Tequila as our main ingredient, we created two delicious and very different tequila-based cocktails. First was the Bandero’s Cup, followed by the Bandero Helada. We also learned an incredible amount of tequila facts. Did you know washing your hands in tequila really opens up its notes? We bet you also didn’t know it is because of rabbits and Native Americans that tequila basically exists. As we said there was a lot of interesting things to learn from the California-based Mixologist.

Fairly new to the market, Bandero Tequila has already established itself as a standout, already winning a Double Gold Medal at the 2018 Global Spirit Awards and another Double Gold Medal at the 2018 Wine & Spirits Wholesalers Of America Tasting Competition.

Bandero’s Cup

1 lime sliced into 6 wedges
1/2 oz of Agave Syrup (2 parts blend of Agave nectar and 1 part purified water)
3 half-inch slices of cucumber
2 oz of Bandero Tequila
Combine lime wedges, and agave syrup in a shaking tin and muddle until well mixed (15 seconds). Add cucumbers and lightly muddle some more. Add Bandero tequila and fill the tin with ice. Shake for 10 seconds at a moderate strength and toss contents of the tin into a rocks glass to serve. Alternatively, shake harder and then add 2 oz of soda water before straining into a highball with fresh ice. Garnish with a cucumber wheel, add a pinch of smoked salt and serve.

Bandero Helada

2 oz of freshly squeezed lime juice
1 lime wedge
1 lemon wedge
2 serrano slices (1/4 of pepper, taste for spice level)
3 oz of Bandero Helada Blend (3 parts tomato juice, 2 parts Cholula hot sauce, 1 part Maggi)
1 oz of Bandero Tequila
3 oz ABK Hell Lager
Prepare a cold pint glass by rubbing a lime wedge on the rim before dipping it into a plate of tajin powder. Muddle together all non-alcoholic ingredients, then add Bandero and ice to the tin. Shake tins vigorously for 30 seconds. Add ice, then 3 oz of ABK Hell Lager to a prepared pint glass. Hawthorne-strain and fine-strain tin contents into the pint glass. Garnish with lemon and lime wedges and serve.

If you’re looking to expand your tequila palate this Cinco de Mayo, get to know the revolutionary flavor of Bandero Tequila.

Bud Light Introduces Newest Flavor Abomination: Lemon Tea

It’s no secret that Americans like tea. In fact, we once cared so much about our access to it that we dumped a bunch in some harbor.

Some might even say that we love it, and we have the numbers to prove it. An old article by The Washington Post back in 2014 noted that Americans drink almost 20% more tea than we did back in the year 2000 and the imports of tea have risen by nearly 70% in the last two decades. In light of recent studies claiming we need to drink more than two liters of water per day, tea has become a fun, flavorful way to stay hydrated.

But have we gone too far?

This is the question on many Americans’ minds in light of Budweiser owned Bud Light’s newest flavor: Lemon Tea. According to a recent press release, Bud Light hopes to appeal to summer beer lovers with a light lager that’s been brewed with lemon peels, then aged over black tea before being bottled and served.

Group of happy friends drinking and toasting beer at brewery bar restaurant – Friendship concept with young people having fun together at cool vintage pub – Focus on middle pint glass – High iso image

This is just the newest addition to its steadily growing citrus line, joining the rungs of Bud Light Orange and Lime.

“As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding,” notes Bud Light marketer Andy Goeler.

But what are Americans demanding? It’s only natural that beer companies want to follow the money. As Americans become less enamored with the beer market, the industry has expanded its feelers into new startups; namely, tea and marijuana products.

For example, while New York-based Constellation Brands, the owner of Corona, has begun to invest in pot, Bud Light has leaned toward tea. It’s estimated that CBD products — a cousin to marijuana — will result in over $1 billion in sales in 2020 alone.

But Bud Light has taken a different approach to engage with the younger market. A recent study found that up to 40% of Millennials are bored of classic fruit and juice flavors. They’re more willing to engage with brands that step outside the box and offer unique flavors and customized products instead. It’s this idea that Bud Light hopes to innovate on in order to boost summer sales.

“We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process,” Goeler continues. “Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”

The beer was officially available to the public starting on Monday, April 29. However, it seems like some people have managed to get their hands on it a little early.

Many Twitter users began to post the beverage as early as the start of April, giving it high ratings. Though it wasn’t revealed if these individuals actually tried the beer before its national release, this certainly looked good for Bud Light in the weeks leading up to the product release.

But this isn’t one of the quality products you’d expect from high-end tea producers like Harney and Sons or Republic of Tea; paired with the malty flavor of an affordable beer, these subtle flavors might be overpowered by the alcohol.

Bud Light expects to make this product a recurring seasonal beverage. The Lemon Tea flavor will be available until September of this year, giving countless Americans ample time to form an opinion.